In the age of AI, the impact of handling business in real life is becoming greater by the day. For insight into exactly how attendees in the field are being affected, Smart Meetings has partnered with Caesars Entertainment to survey the event professional community at IMEX America 2025 and online to quantify the impact of increased ROI for IRL investments.
In this white paper, you will learn:
- The top marketing vehicles based on their trust-building abilities
- The top marketing vehicles based on their ability to increase revenue
- The percentage of event professionals shifting budgets toward in-person events
- How event professionals are measuring the effectiveness of events
