Secrets for Designing Legendary Incentive Programs

Presenter: David Caldwell

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Banish same-old incentive travel design. New research reveals exactly what motivates participants of all ages to covet trip rewards. For those tasked with doing more with less, these insights into what attendees really want and how to prove the value could be the difference between being seen as an investment or a cost.

You will learn:

  • What really motivates incentive travel participation.
  • The top requests for incentive locations and activities.
  • How to measure success.

Dave Caldwell is the leader of our corporate sales organization at Maritz, leading a team of vice presidents, account executives and account managers who are responsible for the company’s top line growth as well as ensuring that we are delivering strategic and financial value to our 200+ corporate clients. Dave has over 30 years of experience in the events industry and with Maritz. He works with clients across all of Maritz’ key client sectors including financial services, pharmaceutical, technology, automotive and retail.

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