There are many components to live events beyond the speakers and content. No one goes to a conference just to stare at a stage. The virtual event world shouldn’t be any different. An event’s total experience is composed of content, speakers, networking, interaction and activities. Instead of just focusing on phenomenal digital content, this webinar will help you to bring the event experience to life online.
Key Takeaways:
1) 60/40 Rule for Virtual Events: 60% Content, 40% Interaction
2) How to make sure your participants are Seen & Heard
3) ROI from the participant’s point of view
4) Shifting your pre-and-post event marketing to focus on participants
Robin Farmanfarmaian is a professional speaker & entrepreneur working on cutting edge technology startups. With over 150 speaking engagements in 13 countries, she educates audiences on tech, the future of healthcare, patient empowerment, building thought leadership, virtual events and more. Additionally, she has been on the founding or organizing team for more than 200 events & conferences, including many as Executive Director, Executive Producer, Chair, or President. Robin has 3 published books: “The Patient as CEO: How Technology Empowers the Healthcare Consumer” (2015) “The Thought Leader Formula: Strategically Leverage Your Expertise to Drive Business & Career Goals” (2019) and “Facilitating Virtual Events: Driving Participant Engagement & Interaction” (2020).
