The 4 Stages of Event Program Maturity

Presenter: Mike Dietrich, Senior Director for Platform Marketing at Cvent

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You’ve probably wondered, from time to time (or maybe all the time) how your total event program stacks up compared to the rest of the market? Are you massively understaffed? Are your budgets lower than others? Are you stuck using outdated technology? This webinar is your chance to find answers. Give us 45 minutes and we’ll share the Event Evolution Model. It defines 4 levels of evolution for your event practices with practical insights and tips on how to increase your efficiency and ROI.

During the webinar you’ll learn:

  • The 4 stages of event evolution
  • The 14 centers of performance assessed in the model
  • How to assess your current state (and a road map to improve)
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