HCP Insight – Design Medical Meeting Content to Drive Attendance, Engagement and Quality Education

Presenter: Jocelyne Cote, Global Managing Director of Strategic Meetings Management for American Express Meetings and Events

View On Demand

Zeroing in on the top trends derived from a recent study consisting of 12 in-depth interviews with HCPs, this keynote, delivered by Jocelyne Cote, global managing director of strategic meetings management for American Express Meetings and Events, provides a highlight of the driving forces that bring a physician to a meeting and advises the planner on how to keep attendees engaged and ensure they gain valuable takeaways.

  • Examine the factors that drive attendance (i.e. meeting type, reputation of meeting, speaking faculty, etc.)
  • Discover the importance of unplanned interactions to see how HCPs get value from face-to-face meetings
  • Learn how the right content, the right speakers, and the right experience facilitate HCPs’ top objective – helping patients.
More educational webinars are available at Smart U

Upcoming Presentations

2022 Incentive Trends Explained

How are companies motivating and rewarding employees in the wake of the pandemic? Stephanie Harris, president of Incentive Research Foundation will share results from the annual survey and drill down…