Mystery Solved: Inside the Minds of Event Attendees

Presenter: John Hunter, Content Marketing Manager, Cvent; Kayla Sommers, Meetings and Events Professional, Cvent; and Jonathan Wibberley, Executive Vice President, Edelman Intelligence

View On Demand

Millennials, Gen-X’ers, and Baby Boomers. All likely attend your events, and all have unique pain points, pressures, and preferences. Outside of those who actually take the time to fill out surveys, finding out what’s really on their minds can be extremely difficult—which makes planning and executing events that much harder. Adding the differences among global attendees, it’s easy to feel lost.

That’s why Cvent and Edelman Insights surveyed 3,000 attendees of professional conferences.  The goal: to really get inside the minds of your event attendees.

In this webinar, you’ll learn:

  • Previously uncovered insights from attendees about what makes them return to your events, and what keeps them away.
  • The unique differences regarding the attendee event experience across the United States, UK, and Germany.
  • Actionable recommendations you can take right now based on the results of this study.
BROUGHT TO YOU BY

Upcoming Presentations

Plan to Lead with Heart

Leadership isn’t about title, age or LinkedIn recommendations. You can learn to lift up those around you by putting people and mission first. Three Smart Speaker winners will share how…

Be the Event Innovator, Not The One Disrupted

The age of AI demands some irrational experimentation if you are going to lead as an event innovator rather than waiting to be the meeting prof disrupted and left behind.…

A Vital 2026 Medical Meeting Update

We have come a long way from staid doctor dinner talks. Busy practitioners deserve events that wow. We tapped two experienced conference designers for healthcare, insurance, health-tech, medical device and…

The All-Inclusive Edge

Meetings are hard. Removing variables makes planning, managing and reconciling costs easier. Modern all-inclusive venues offer new options planners might want to consider when negotiating contracts and communicating with executives…