Mystery Solved: Inside the Minds of Event Attendees

Presenter: John Hunter, Content Marketing Manager, Cvent; Kayla Sommers, Meetings and Events Professional, Cvent; and Jonathan Wibberley, Executive Vice President, Edelman Intelligence

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Millennials, Gen-X’ers, and Baby Boomers. All likely attend your events, and all have unique pain points, pressures, and preferences. Outside of those who actually take the time to fill out surveys, finding out what’s really on their minds can be extremely difficult—which makes planning and executing events that much harder. Adding the differences among global attendees, it’s easy to feel lost.

That’s why Cvent and Edelman Insights surveyed 3,000 attendees of professional conferences.  The goal: to really get inside the minds of your event attendees.

In this webinar, you’ll learn:

  • Previously uncovered insights from attendees about what makes them return to your events, and what keeps them away.
  • The unique differences regarding the attendee event experience across the United States, UK, and Germany.
  • Actionable recommendations you can take right now based on the results of this study.
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