How to Grab Sports Events by the Long Tail

Presenters: Kris La Fata, Shaun Yates, Craig T. Davis

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Meeting professionals could be the biggest winners in the wake of big sporting events sweeping the country. After FIFA World Cup, Super Bowl or the Olympics blow through town, event planners benefit from the elevated profile of the city, new infrastructure and processes developed to accommodate public crowds.

You will learn from destination experts:

  • What goes into planning a global event
  • How to capture the energy of sports events in corporate and association gatherings
  • What new resources are available

Kris La Fata is the Director of Convention Services and Events at Visit Seattle, bringing more than 15 years of experience in hospitality and sales at hotels and attractions in the Seattle market. In her role, she leads a team that works with meeting planners and local partners to deliver memorable experiences and customer service that highlight what sets Seattle apart as a premier meetings destination.

As Vice President of Sales & Services for Visit OKCShaun Yates leads the Convention Sales, Destination Services, and Travel Trade teams, helping showcase Oklahoma City as a premier destination. With more than two decades in the hotel industry spanning Las Vegas, Orlando and Austin, Shaun brings a deep passion for hospitality and partnerships.

Craig T. Davis is president and CEO of Visit DallasDavis has worked in the hospitality industry for more than three decades. Prior to arriving at Visit Dallas in 2020, he served as President & CEO of VisitPITTSBURGHDavis’ extensive background in the hospitality industry also includes experience in marketing and sales at hotels in Pittsburgh, Chicago and Toronto.

 

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