Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event

Presenter: Alyssa Peltier - Senior Manager, Industry Solutions, Event Marketing

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With residual safety concerns, reduced travel budgets and restrictions still in effect, organizations are finding creative ways of satisfying both organizational and attendee needs with their live event programs. Enter: the hybrid event.

Hybrid events combine the best of both in-person and virtual experiences, allowing for maximum flexibility, accommodation and accessibility amongst your attendees.

In this webinar, we’ll break down the basic elements of a hybrid event and give you practical tips that will help you design a successful hybrid event.

Alyssa is a highly skilled marketing professional with over 10 years of experience. Since 2016, Alyssa has worked to build the global event marketing function at Cvent ensuring its largest, marquee event programs were designed and executed in alignment with the customer and prospect engagement and business needs. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel. Transitioning to her newest role under the product marketing team, which builds on the experience of her previous role, Alyssa is now responsible for working crossfunctionally to craft gotomarket messaging strategies across Cvent’s portfolio of solutions that target the marketing persona, with particular emphasis on the SaaS sector.

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