Come to Your Senses: Budget and Meeting Innovation Solutions

Presenters: Sally Noona, Carey Goryl

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Come to Your Senses: Break free from how you’ve always done business and learn how to stretch your budget as well as grow your attendance!

Join a pair of celebrated meeting professionals as they share their secrets for shaking up the traditional annual event by taking the conference to an unexpected destination (not the tried and true) and employing event design principles to manage the budget, inspire attendees and bring the team closer together. Carey Goryl is CEO of the Association for Advancing Physician and Provider Recruitment, and Sally Noona is director of convention sales and marketing with Virginia Beach Convention & Visitors Bureau.

You will learn:
  • How to challenge your traditional thinking and appeal to all the senses while saving dollars and cents at a second or third-tier city.
  • The power behind relationships is still critical and worth re-building and/or generating new ones.
  • Why now is the time to employ event design for a fresh approach – it’s all about the experience!

Sally Noona, CMP has tourism and service in her blood! Her professional hospitality career spans over 30+ years. As a graduate of the University of Virginia, Noona started her career in the hospitality trade while in school as a University Guide. From 1984 through 1995, she worked with the Norfolk Convention and Visitors Bureau as a Sales Manager, Senior Sales Manager, and eventually Director of Sales.

Since 1995, she has served on Virginia Beach’s team and has been instrumental in assisting with the evolution of this team and city into a year-round meeting destination, especially since the arrival of the Virginia Beach Convention Center in 2005. With VA Beach as her hometown, there is no doubt that she has a true passion for her profession and her city.

Sally earned her CMP (Certified Meeting Professional) certification back in 2010 and currently serves on ASAE’s Meetings & Events national committee. She loves the water and can be found either riding her bike along the boardwalk or cooking a savory meal with her husband for family and friends!


Carey Goryl, CAE, CPRP
serves as the CEO of the Association for Advancing Physician and Provider Recruitment, the leading voice in the physician and provider recruitment continuum. In her role, Carey is responsible for providing her members with the tools, research, and strategies they need to move physician and provider recruitment forward. She has a direct line to physician and provider recruiters and frequently meets with them to hear firsthand their greatest challenges and the industry’s most pressing issues.

With a passion for harnessing the power of people and insights, Carey is an expert on the impact of partnerships and how they can help remedy industry challenges. A forward-thinking association executive for the last 17 years, Carey is a Certified Association Executive (CAE) from the American Society of Association Executives and recently served on the board of directors of the Michigan Society of Association Executives.

Carey has a master’s degree in social work and brings exceptional emotional intelligence skills to her role. She values curiosity and a get-it-done attitude and embraces both the traditional and unconventional in collaboration and innovative thinking. An active mentor and dynamic speaker, she frequently speaks on physician and provider recruitment research and trends, association management, remote teams, and leadership topics.
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