Backstage Pass: Producing Compelling Content that Drives Engagement

Presenter: Alyssa Peltier & Julie Haddix

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Whether virtual, in-person, or hybrid, one thing rings true – content is king. But in this new age of content consumption, how do you create a cohesive content strategy and production plan that guarantees maximum engagement? We’ll show you how to build an audience-centric strategy from the ground up for every type of event in your total event program.

Join this webinar and you’ll learn:

  • The content, production and technology levers that dial up engagement
  • New tools and production tips that make ‘Zoom fatigue’ a thing of the past
  • Keys to working with A/V pros to bring your content to life for virtual and hybrid events


  • Alyssa Peltier, Senior Manager, Industry Solutions, Event Marketing, Cvent
  • Julie Haddix, Senior Director, Industry Solutions, Cvent
More educational webinars are available at Smart U

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