Magdalena Bonnelly, creator of The Meeting Space podcast, invited Marin Bright, founder and CEO of Smart Meetings, for a chat. During the podcast, Bright and Bonnelly talk about a multitude of topics, from her humble beginnings and how she found the hospitality industry, to Smart Meetings Experiences and the revamping of the industry.
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Now that events are going back to in person, how can meeting professionals deliver the same level of detailed success metrics to the executive team about the range of value delivered on the investment? Two veteran meeting designers joined Smart Chat Live! Webinar to share their handy framework for putting competing goals in perspective and utilizing Key Performance Indicators (KPIs). Spoiler alert: It starts with understanding the purpose of the event and getting everyone to align behind that.
