Power Move: Aventri Acquires ITN International

Event management software company Aventri has acquired ITN International, an innovator in mobile and cloud-based technology and near-field technology (NFC) that allows two electronic devices to communicate with one another. This latest takeover for the company formerly known as Etouches expands the firm’s reach at conferences and trade shows.

The acquisition of ITN will bring the total number of Aventri employees to more than 375, and add five new global locations in North America, the United Kingdom and Asia Pacific. ITN services over 125 events, 10,000 exhibitors and 1.5 million attendees annually, and provides solutions for online services, onsite services, analytics and reporting, and RFID badging. Aventri made its reputation as an open-source event management platform and cloud-based analytics provider.

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“The acquisition of ITN as a global provider of cloud-based event management solutions is a major growth opportunity,” said Oni Chukwu, CEO of Aventri, when the deal was announced. “With this acquisition, Aventri will significantly extend the mission-critical technology solutions it offers enterprise customers, which they need to execute exceptional, profitable events worldwide.”

The company has been making moves left and right, as this is their fourth acquisition in the past three years, following their recent rebrand in July and a major investment from HGGC, a private equity firm based in Palo Alto, in May. Ivan Lazarov, CEO of ITN, will join the Aventri executive team as group head of onsite services.

“Adding ITN’s solutions to Aventri will allow us to revolutionize how data can be gathered, reported and analyzed and provide our clients with a more complete package of event services,” says Lazarev, “We believe that the industry will see a quantum leap in analytics with ITN in the Aventri portfolio of comprehensive solutions.”


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