In this episode of Smart Start Radio, host Eming Piansay talks with Shawn Pierce, president, strategic events, meetings and incentives of MCI USA, about why data should be more than something planners collect after an event. Pierce explains how attendee information can help organizers identify the right audience, personalize content, improve engagement and prove event value to sponsors, exhibitors and stakeholders.
The conversation also explores how AI is changing the way planners understand their audiences, from building more targeted invitations to helping attendees connect with the right people onsite. Pierce shares why events are not just about filling rooms, but about bringing the right people together at the right time, with the right content and opportunities for connection.
Further Resources
Incentive Travel: Value in Motion
VIP Moments, Bigger Impact: 5 Incentive Travel Trends to Watch
