Smart Meetings | Page 54 of 603 | Corporate Event Planning: Business Events, Meetings, Conferences

Tuesday, Oct. 8 was the grand opening of IMEX America 2024, with a jaw-dropping trade show, unexpected meetups with good friends and exciting announcement after exciting announcement.

Giving Back

Kate Patay SEARCH Foundation at IMEX 2024

First things first: our friends in the South experienced devastating effects from Hurricane Helene, and less than a week later., Hurricane Milton, now a category 5 storm, is expected to hit Florida on Wednesday.

Kate Patay, CPCE, chief strategy officer of Patay Consulting and a chairwoman of SEARCH Foundation, took the stage at the inspiration hub to interview a few select and quite outstanding folks about their journeys of rebuilding following disaster.

She shared with the audience that the SEARCH Foundation team has worked painstakingly to find the most relevant, accurate resources for you to help. If you have the capacity to help those affected and support relief efforts, visit SEARCH Foundation’s Hurricane Helene Resources page.

The AI Future in Action

five speakers backstage at IMEX A total of 115 panels played out over the course of the day, including one moderated by Smart Meetings Vice President JT Long titled “Unlock the Future: AI’s Impact on the Event Industry.” Experts included Mykyta Fastovets, co-founder and Chief Technology Officer at ExpoPlatform; Veemal Gungadin, CEO of Gevme, the architect of Spark, an AI-driven productivity tool built in collaboration with PCMA and Snapsight, an insights platform that transforms vast amounts of event data into strategic and actionable intelligence, allowing organizations to make informed decisions for future growth; and Becca Hignett, head of delivery and optimization at IMEX.

They explored AI’s progression from chatbots to sophisticated tools that can analyze feedback data, create engaging content, and facilitate matchmaking at events like IMEX. It can and does condense panel discussions into actionable takeaways that are featured on the IMEX app once a session has ended. This is what AI had to say about the conversation. The panel addressed concerns about AI replacing human jobs, emphasizing AI as a helper that augments rather than replaces human work. They also presented case studies, such as ASAE using AI to summarize event sessions into a white paper, and IMEX leveraging AI for language translation.”

Meetings Make a Difference

destinations international at IMEX 2024

In a press conference Tuesday afternoon, Destinations International announced the official launch of its case study on Tampa Bay following Destinations International Annual Convention 2024 in Tampa Bay, along with its accompanying toolkit for destinations all over the world to use as a resource for creating positive impact through meetings and events.

The toolkit outlines seven steps:

Identify the problem, and develop stakeholder engagement strategy.
Develop the key stakeholder working group.
Develop the narrative, and engage your board.
Identify community organizations and establish vendor and supplier relationships.
Create impact through legacy initiatives.
Contribute to the communications plan.
Measure and share impact.

To learn more, visit destinationsinternational.org/tampa-case-study.

Sustainability Takes Center Stage

Joint Meetings Industry Council (JMIC) is the umbrella organization that hosts the Net Zero Carbon Events Initiative (NZCE). “Our raison NZCE at IMEX 2024 d’être is to drive, in our sector, the value of sustainability in the business events industry,” said James Rees, president of JMIC. Along with Martin Boyle, CEO of IAPCO International Association of Professional Congress Organisers) Rees explained NZCE’s three core pillars: the iceberg (a repository of case studies that show the real impact business and professional events bring to society); the global manifesto (to explain the value of the meetings and events industry to the wider world); and applying the UN SDGS (United Nations Sustainable Development Goals) to the meetings and events industry.

“Whether or not you are a signatory or supporter [of NZCE],” says Rees, “it is a free of charge initiative where the process progresses and documentation is there for the entire industry to utilize in their journey towards net zero.”

Come December 2024, all signatories of NZCE pledge are asked to submit their reports. By the end of 2026, they say, they hope to see over 1,000 signatories. “I think for Martin and I, and the rest of the board, it continues to be a fascinating honor and privilege to be able to do this work with our fellow professionals.”

Hotel and Destination Updates You Need to Know

Best in Five Centuries for Puerto Rico

The momentum currently under way in Puerto Rico is historic and unprecedented with four years of improving visitation and convention activity, according to Brad Dean, CEO of Discover Puerto Rico. More people are now employed in the meetings industry than in the 500-year history of the destination.

Caesars for Good

Harrah’s Cherokee Casinos is facilitating donations through ticket redemption kiosks and point-of-sale systems at both properties in Cherokee Caesars for IMEX 2024 Daily and Murphy, NC benefiting the United Way of Haywood County. To kick start donation efforts, Caesars Entertainment contributed $20,000 to the cause. The property has also partnered with World Central Kitchen to provide meals for those displaced by Hurricane Helene.

Harrah’s team members are actively involved in meal preparations and distributions in addition to hosting separate donation drives for non-perishable food, clothing, water and more.

The Cherokee Tower has also been serving as the command headquarters for multiple FEMA Search & Rescue teams providing essential services and support to the region.

Opening Month in Greater Palm Springs

Visit Greater Palm Springs booth for IMEX 2024 daily It has been a busy month for Coachella Valley. A series of openings and renovations have highlighted the fresh meetings infrastructure less than two hours from Los Angeles.

La Quinta Resort & Club announced it is approaches its centennial year with a renovation scheduled for completion in December. A renewed lobby, bathroom modernization and a chic new main pool experience are on the agenda.

The Grand Hyatt Indian Wells Resort & Villas has undergone a $64 million renovation and rebranding which includes reimagined rooms, two new dining concepts: Carmocha and Tia Carmen, and a pool complex with extended cabana offerings. The renovated accommodations also include spacious luxury villas that will debut in November.

The Riviera Resort and Spa Palm Springs is making a return, transitioning from its previous identity as Margaritaville. The transition will begin in October 2024, with a complete renovation and rebranding expected by mid-2026.

The Thompson Palm Springs opened this month with 168-rooms, midcentury modern design and a custom art collection. Overlooking downtown Palm Springs are two skyline pools, each accompanied by an adjacent, full-service bar with menus of al fresco bites and craft cocktails.

Miami Updated

Miami just keeps making a good thing better. David Whitaker, president and CEO of Greater Miami and Miami Beaches, shared two examples.

Fontainebleau Miami will soon open a 50,000 sq. ft. conference center adjacent to the iconic resort with an air bridge connector. “That’s a game-changer for them and for us because it adds another layer of meeting space options.

An 800-room Grand Hyatt convention hotel is a long-term plan to expand options for groups in the area.

Visit Baltimore

Visit Baltimore booth IMEX Daily 2024 Al Hutchinson, president and CEO of Visit Baltimore, got real with Smart Meeting about his passion for his city, saying, “Even though Baltimore is a large city, it’s also a small town. We want folks to really touch the environment and feel all of what Baltimore has to offer.”

With a razor-sharp focus on the convention and meetings industry, Visit Baltimore is working on hearing—and delivering—what meeting planners are asking for. “We’re picking their brains about the opportunities they’re seeing around the country that is appealing to them, and at the end of the day, wherever we land, our meetings and convention community is going to see their recommendations reflected,” he says.

As Baltimore undergoes numerous projects, including a massive renovation of its convention center and its Inner Harbor Development, it calls on planners to focus on the community: over 200 neighborhoods, each with their own unique atmosphere. “We love our downtown,” Hutchinson says, “and we also want [business event visitors] to experience the culture of all our neighborhoods.” That’s why they’ve incorporated their “mobile visitors’ center” into the IMEX floor, he explains. He says, “We call it, ‘Smalltimore,’” with a laugh.

Wyndham Hotels & Resorts

Chris Sariego, senior managing director and COO of hospitality firm Liongrove, shared exciting updates about two Puerto Rico properties to knock it out of the ballpark when it comes to incentive travel.

Wyndham Grand Rio Mar, besides offering activities from horseback riding through the only tropical rainforest in the United States to playing the day away across two 18-hole championship golf courses, has undergone an extensive renovation. It offers a state-of-the-art oceanfront conference center with 48,000 sq. ft. of meeting space, and another 100,000 sq. ft. in that gorgeous Puerto Rican outdoors. And, we can’t forget to mention its bioluminescent bay.

The more boutique style Wyndham Palmas offers 107 guest rooms, four culinary experiences, two more championship golf courses and 14,000 sq. ft. of meeting and event space in Puerto Rico’s southeast.

New York, New York… Sonesta Style

NYC is a busy place. In the city where business gets done (all day, every day) your attendees want a place to relax. That’s where Sonesta comes in, explains Amy Beck, senior account director, group sales, at Sonesta Hotels.

At the Benjamin Royal Sonesta, which just wrapped up phase one of a multi-million dollar renovation, there are 209 guest rooms—most of which are suites. With a focus on wellness for the whole self, from fitness programming to a “pillow menu” where visitors can select (yes, ahead of their visit!) the perfect pillow for the perfect night’s sleep, there’s not much you can ask for to make it a more restful experience for your attendees, in the city they seem to say never sleeps. Your attendees certainly will—and well, too!

And that’s not to mention the 2,200 sq. ft. of some seriously pretty meeting space.

Wellness at IMEX with David T. Stevens

The opening of the event set the tone for an inclusive and reflective experience, with a multi-faith ceremony led by Reverend Maya. Her words of unity and the mindful moment offered a sense of grounding for all attendees, welcoming people from diverse backgrounds to participate in a shared space of respect and contemplation. This ceremony was a gentle reminder of the importance of incorporating spirituality and mindfulness into our fast-paced lives, particularly in the context of busy events.

As attendees began to explore the show floor, they were greeted by a variety of wellness activations scattered across multiple booths. Among the standout exhibitors was CAESARS, which delivered a delightful combination of health-conscious treats and sensory experiences. Their booth featured dark chocolate paired with berries, offering a guilt-free snack packed with antioxidants and flavor. Alongside this, they provided lavender essential oil samples, giving attendees a chance to unwind with calming aromatherapy amidst the hustle of the event. For those looking to make a bolder statement, CAESARS also offered stylish septum rings, adding a playful yet edgy twist to their wellness offerings. But perhaps the biggest draw at their booth was the only true Mocktail on the show floor, a refreshing and carefully crafted non-alcoholic beverage that provided a taste of indulgence without the after-effects of alcohol—a hit among participants.

Another session that generated significant buzz was the biohacking workshop, which drew a large and engaged crowd. This session delved into the science of optimizing human performance through diet, technology, and lifestyle modifications. Attendees were eager to learn about how small changes, from intermittent fasting to the latest wearable tech, could enhance their health and productivity. The interactive nature of the session, coupled with the expert insights shared, made it one of the must-attend experiences of the event.

A key theme that echoed across the event was the importance of mental well-being. The Event Minds Matter initiative spurred conversation throughout the show floor, with many attendees sharing their perspectives on psychological safety. This initiative aimed to foster open dialogues about mental health in the events industry, encouraging participants to think about how they can create environments where people feel safe, supported, and valued. Attendees expressed a range of insights, from the need for clearer communication in high-stress situations to the value of offering quiet spaces and mental health resources at events. This initiative served as a powerful reminder that the well-being of both staff and attendees is just as important as the success of the event itself.

In a fun and surprising twist, the city of Omaha’s booth became a haven for relaxation, offering complimentary massages to attendees. This unexpected wellness treat was a hit, with many participants taking a break from the bustling show floor to indulge in a few moments of peace and pampering.

Just outside the show floor, Google XI’s resilience area stood as an oasis of calm. Intentionally located away from the busier parts of the event, this space provided a much-needed retreat for those seeking a moment of quiet reflection. The soothing atmosphere, combined with thoughtfully designed seating and soft lighting, created a perfect environment for attendees to recharge both mentally and physically.

Rounding out the wellness offerings were the newly released five- and ten-minute conference-focused meditations from Olympian Meeting. These short, guided sessions were designed to fit into even the busiest schedules, offering a quick but effective way for attendees to reset and refocus during the event. These meditations provided a moment of mindfulness in an otherwise fast-paced environment, helping attendees to center themselves and maintain their energy throughout the day.

In all, the event successfully wove together a wide variety of wellness experiences, from physical activations to mental health conversations, making it a truly holistic and rejuvenating experience for all who attended.

Notes from an IMEX First-Timer

Smart Meetings IMEX booth photo of Sara — P.S…. Drop by the Smart Meetings booth (#C4367) to get a photo of you on the cover of our magazine!

Last night, I kicked off IMEX America 2024 with a visit to SITE Night. We all know that Smart Meetings loves a good Skyworx drone show (and it was better than good). What I did not know was that it would be the first night I ever had to take off my heels at a professional event, just for a moment, hiding in the corner so nobody saw. Oh my gosh, my feet hurt! When people say that you should wear comfortable shoes to these events… Trust their word.

The next morning, once at Mandalay Bay Convention Center, I was certainly occupied, rushing between meetings, the press center and the inspiration hub. There’s so much to see and do. I’d liken it to *Meetings Industry Disneyland,* if you will.

At first, it felt like a maze. I was a little overwhelmed. Only a little!

Who am I kidding. If you’re at IMEX, you’ve been a first timer at some point.

I’ve been to trade shows before, but nothing as big as this one.

And, as with any massive, enormous, dizzying trade show floor, I started to gain a sense of where I was, run into friends I’ve made along the way, and, honestly? I had a pretty spectacular time. Can’t wait to see you on the floor tomorrow.

With love,

Your IMEX America 2024 first-timer: Sara

Redefining event catering with chef-driven menus, wellness-focused offerings and immersive dining experiences.

There is always one thing that stands out for attendees during an event: the food.

Planners often try to one-up themselves from event to event, looking for ways to wow and inspire their guests’ palettes.

Smart Meetings caught up with Suzanne Halperin, head of meetings and events, luxury and lifestyle Americas at IHG Hotels & Resorts, to get a better sense of what trends she has seen emerge within the catering world and what sort of new additions IHG have added to their catering experience.

Suzanne Halperin IHG Head of Meetings & Events, Luxury & Lifestyle Americas at IHG Hotels & Resorts — Suzanne Halperin Head of Meetings & Events, Luxury & Lifestyle Americas at IHG Hotels & Resorts

Smart Meetings What kind of experiences is IHG crafting for guests and groups in their catering experiences?

Suzanne Halperin Within IHG’s luxury & lifestyle portfolio, we understand that the traditional approach to meetings and events is dramatically changing, especially when it comes to food. Across our properties, we are focusing on elevating our menus by leaning into carefully curated packages that are chef-driven and offer guests an opportunity to immerse themselves in the culinary experience. We pride ourselves on delivering a restaurant-quality experience by infusing each property’s individual chef’s inspiration into the clients’ experience.

SM What are some key culinary offerings IHG has available for meeting planners in shaping their event?

SH We believe that no two events are alike. So, across our luxury and lifestyle portfolio at IHG, we provide a variety of culinary offerings to create a truly unique experience no matter the occasion.

As an example, Kimpton’s No Ordinary Agenda is designed to take our clients on a culinary journey from start to finish. Our chefs collaborate closely with planners to carefully consider all of the groups’ interests and thoughtfully program culinary and beverage offerings to keep the group energized and engaged throughout the day. This can look like starting your day with a protein-enriched acai bowl followed by a mid-morning smoothie bar with shots of B-12, a nutrient-packed lunch and an afternoon coffee boost with cold brew, espresso or latte (add a scoop of ice cream for an affogato!).

SM What kind of alcohol-free drinks are available? What is the importance of having this option available?

SH Over the years, we’ve seen younger generations embrace a sober-curious lifestyle, a shift that closely ties to an overall focus on health and wellness. While we’ve always offered robust non-alcoholic options, we have expanded our creativity when it comes to zero-proof bars for our guests to have an alcohol-free experience throughout the day and into the evening. Our teams are constantly coming up with interesting and refreshing spirit-free cocktails and energy-boosting beverages to allow all guests to feel included and cared for.

SM What kind of partners are you working with to make these experiences? Do you work with local sellers? What is the process?

SH All across IHG, we are committed to working with suppliers that best meet the needs of our organization, brands, hotels, and guests. Our luxury and lifestyle hotels work to develop relationships with vendors that help drive significant value and innovation and invite all prospective partners to register their interest in working with us through our supplier portal.

SM How has IHG Kitchen evolved as people are looking to incorporate wellness into their events?

SH Over 82% of Americans prioritize wellness, a value that increasingly shapes their travel choices. We strive to create an environment that aligns with this by incorporating local and seasonal ingredients into our menu offerings. Additionally, our chefs work closely with planners to create tailored culinary menus that complement planned group activities, such as serving acai bowls and kombucha shots ahead of morning meetings or serving delicious smoothies after a yoga session.

SM Tell us more about the Summer Soiree series. How did it come to be? Which hotels is it featured at? And are there plans to have similar events like these in the future?

SH Following the success of Winter Chalet, our inaugural IHG luxury & lifestyle seasonal and experiential series last year, Summer Soiree picks up the banner of creating a true sense of time and place across all of our hotels in the portfolio. This summer, we featured experiences designed to evoke the quintessential summer vibe through multi-sensory offerings, lush decor, curated playlists and expertly crafted food and drinks.

The series has been specially adapted for groups at specific locations like the Kimpton Hotel Palomar Philadelphia and InterContinental San Francisco, where the meeting and event spaces are outfitted with summer-inspired furnishings and lush floral arrangements. Their meetings and events spaces have been further programmed out to include unique features such as vinyl listening stations, interactive art, and pop-up beverage carts, complemented by specialized catering menus. I especially love the seasonal add-ons the Kimpton Hotel Palomar Philadelphia team offered, from their burratta tartine to the mason jar bar and zero-proof cocktail carts; everything was about embracing the flavors of summer in a meaningful way.

Las Vegas Uber drivers were busy again dodging F1 lane closures on The Strip as G2E Global Gaming Expo pinged its way to The Venetian and IMEX America returned to Mandalay Bay Convention Center with the ultimate educational pre-game, Smart Monday by Meeting Professionals International. The Smart Meetings team was in town, speaking on panels, hugging our way across the aisles of North Convention Center and sent these notes from the expo floor.

Incentive Insights: One of the first news releases came in the form of a shared session with moderated by IRF’s Stephanie Harris and SITE’s Pádraic Gilligan with expert commentary by Maggie Worthington (Hilton), Jennifer Attersall (Destination Canada), and Justin Myers (Bishop-McCann) to announce the 2024 Incentive Travel Index (ITI) projecting growth for the incentive travel industry through 2026.

Incentive travel buyers expect activity and per person spending above 2024 levels over the next two years. However, they also report concerns around rising costs, attracting talent to the industry and safety considerations.

This annual study reports on destination preferences, program inclusions, budgeting, and perceptions of the strategic importance of incentive travel. This year’s report also provides a pulse-check on hot topics such as technology, artificial intelligence, climate issues and sustainability.

Read More: IMEX America Focuses on Impact

“The strategic importance of incentive travel is being bolstered by key workplace trends,” said Stephanie Harris, IRF President. “Retaining talented employees and competitive advantages in hiring are cited as increasing in importance, as well as more recent trends such as new generations of qualifiers and leaders and a more dispersed workforce.”

“Incentive travel buyers are increasingly looking for something new, with over 70% of respondents indicating they are seeking destinations they haven’t used before,” said SITE CEO Annette Gregg. “Resorts—both all-inclusive and others—have increased in popularity, and destinations within shorter distances from participant origin are also expected to see increased use.”

EIC 75th Anniversary Awards Pacesetters and Legends: The landmark Events Industry Council awards dinner at Aria Resort & Casino recognized five Hall of Leaders inductees, joining 150 extraordinary individuals who have had lasting impact. This year’s achievers were Cathy Breden, CMP Fellow, CAE, CEM, former executive vice president and chief operating officer with IAEE; Greg O’Dell, president of venue management with Oak View Group; Robin Lockerman, CMM, FASAE, group president with MCI Group; William Reed, FASAE, CMP, chief event strategy officer with American Society of Hematology and Julius Solaris, founder of Boldpush.

Three Pacesetter Award nominees were Paola Bowman, CMP, CMM, director of client services and events with Arlington Convention & Visitors Bureau; Sina Bunte, CMP, DES, founder of DigitalMind.events; and Shameka Jennings, MTA, CMP, DES, CAE, principal and chief events officer with EventNoire.

Two Social Impact Awards go to Diane Hawkins SPHR, SHRM-SCP, executive vice president and volunteer engagement with MPI and Gary Murakami, GTP, GLP, CMP Fellow, CMM, DES, vice president of global sales and industry relations with TENEO Hospitality Group.

EIC is in the midst of a Futures Landscape Study to determine the emerging and evolving issues that will shape the global business events industry. Learn more at EventsCouncil.org/futures.

Disney Introduces Experience Resources: Disney Meetings & Events unveiled new products and resources designed to create engaging and impactful moments for meeting professionals and their attendees. New team-building experiences and an array of new program openers available at
Disney destinations around the globe. A new creative studio for meeting professionals is also set to debut at Walt Disney World Resort in Florida in early 2025. It will offer an inspired setting where planners can collaborate with Disney Meetings & Events experts and discover products and services to help deliver on the experience objective.

Combining Disney stories with purposeful, play-based learning, Disney Meetings & Events is unveiling new signature team-building and networking sessions designed to increase audience engagement and retention and to deliver a positive return on the meeting experience. Sessions include a competitive team-building event based on the stories and adventures of Star Wars, a networking event inspired by Disney’s “Pirates of the Caribbean,” a creative teambuilding activity inspired by Pixar’s “Toy Story” and “Monsters, Inc.”

Notes from a Wellness Consultant: David Stevens, co-founder of event-wellness consulting firm Olympian Meeting scanned the area for healthy initiatives and found the following.

Experiencing “Smart Monday” at IMEX is truly a reflection of how events can be designed with well-being at the forefront, offering both interactive and restorative opportunities for attendees. Smart Monday’s wellness initiatives were thoughtfully integrated throughout the event, providing not only moments of relaxation and reflection but also tangible tools for better personal and professional well-being.

One of the highlights of the day was the ongoing wellness sessions at Tradewinds AB, where participants could drop in and out of sessions focusing on different facets of well-being. These sessions ranged from calming meditation exercises to practical tools for the frequent traveler, helping attendees recharge amidst the bustling environment. For event participants looking for personalized guidance, one-on-one coaching sessions were available, offering a rare opportunity to engage in direct dialogue about personal or professional growth. These sessions catered to individual needs, ensuring that attendees walked away with actionable insights tailored to their lives.

In the main concourse, the Crow Practice hosted a series of demonstrations, focusing on healthy living tips that could easily be incorporated into daily routines. Attendees were even invited to engage in hands-on tea-blending activities, emphasizing the importance of small, mindful practices that can enhance day-to-day well-being. Adding a bit of creativity and connection into the mix, there was also an activity to make friendship bracelets—a fun, symbolic way of fostering connections with fellow participants. Small moments like these reminded everyone that wellness also extends to relationships and community, encouraging personal interaction in a meaningful, low-pressure way.

One of the more unique experiences was the opportunity to pet a puppy. This simple yet heartwarming activity resonated with many attendees, offering a brief but powerful respite from the intensity of event participation. The proven benefits of interacting with animals, including reducing stress and anxiety, made this not just a fun diversion but an essential part of the wellness experience at Smart Monday.

Later in the day, for those wanting to combine movement with fresh air and exploration, Go! Running Tours offered a Las Vegas walking tour starting at 4:30 PM. This tour, which began outside the iconic Mandalay Bay Shark Reef, was the perfect opportunity to soak in some sunshine while stretching out both mind and body. A gentle walk through the surrounding areas provided a much-needed breath of fresh air, helping to offset the long hours typically spent indoors during such events. The tour served as a reminder that movement is a crucial part of well-being, and combining that with the local scenery of Las Vegas added a unique layer of enjoyment.

Overall, Smart Monday at IMEX delivered a well-rounded and thoughtful approach to well-being. From quiet mindfulness sessions to hands-on activities and chances for physical movement, the event offered various wellness touchpoints for every participant. It was a clear reminder that wellness is no longer a “nice-to-have” in events but an integral component of creating memorable, impactful experiences.

Check out day one of IMEX 2024 here!

ASH collaborated with government agencies, airlines, venues and partners to advance medical science based on robust data

When the goal is to produce the 66^th anniversary of the premier event in classical and malignant hematology, then doing whatever it takes to get the best in the world to the general session is job one. As Chief Event Strategy Officer for the American Society of Hematology (ASH), Bill Reed, FASAE, CMP, brings 30,000 meeting professionals from more than 110 countries together to share research about the causes and treatments of blood disorders. Although the conference moves around, he is limited in the number of places that can hold all of the activities, even though he has resorted to tenting parking lots and taking over alternative spaces.

This December that destination will be San Diego Convention Center for the second year in a row. He has also produced conventions in New Orleans, Atlanta and Orlando. The annual is the biggest global event of the many he produces each year and it holds a bounty of lessons for meeting professionals looking to scale up.

Sometimes, maximizing international attendance requires understanding how to work with government agencies, being willing to influence human behavior and asking tough questions of the data.

The Visa Plan

three people and person dressed as red character — Photo by © ASH/Zach Boyden-Holmes 2023

Even if you build the most compelling education sessions, they won’t come if they can’t get the legal documents to enter the country. ASH worked with the U.S. Department of State last year on a pilot to help facilitate international participants coming into the United States from countries where there’s no visa waiver program in place.

Reed was clear, ASH doesn’t intercede or advocate on behalf of any one individual, but the association does provide data about where, historically, participants come from so the agency can anticipate the volume of demand at consular offices in those countries.

One thing that helped was sharing messaging with attendees that they should request appointments before registration even opens to start the process and schedule interviews earlier. Even if it is a three- or six-month wait, attendees can use that time to book their hotel and flight instead of the other way around.

Reed conceded that some countries have challenges that add additional steps such as restrictions placed on Chinese citizens by their government or the need to check the Office of Foreign Assets Control (OFAC) List before admitting attendees from sanctioned countries. But he feels the extra work is worthwhile as important science is coming out of some of those areas. “We’ve got to have everyone at the table teaching others what they’ve learned through their research and taking what is shared back home to accelerate the pace of research around the world,” he said.

“We are establishing a relationship with the State Department by arming them with the information they need to be more effective without providing any personal identifying information,” he says. “It’s getting better.”

Smart Tip #1: For international meeting organizers looking to help their attendees make the trip, start early with messaging to potential attendees to get in the visa queue, even if all you have is the date and the location.

Strategic Lift

group of people talking at terrace at the American Society of Hematology event — Photo by © ASH/Zach Boyden-Holmes 2023

A careful examination of historic registration data can reveal opportunities to boost attendance. Reed noticed that the last time the group was in San Diego, the number of conventioneers from France was down. He asked a few of the “loyalists” who attended all of the other programs and learned that the problem was a lack of non-stop flights between Paris and San Diego.

That revelation set off a chain of events to find a solution that included working with Air France and Delta Air Lines to charter a plane with a full range of classes of service so the hematologists would have the experience they were accustomed to receiving—and paying for. It was successful and the flight was full, allowing the airlines to sell discounted seats to San Diegans looking for a four-day trip to France to fill the seats on each return leg.

“Usually, there’s a story in the data if you’re willing to ask the questions and look for the honest answers.”

– Bill Reed

Reed even negotiated that in addition to the in-flight magazine in the seat pocket, he could place scholarly journals with orientation messaging. His team was at the gate to welcome the flight and add that personal touch.

Playing detective to identify a problem, come up with a reasonable solution that isn’t overengineered and testing until the problem is solved is not dissimilar to how hematologists look for patterns in a group of patients and then come up with a hypothesis that can lead to a new discovery. “It is in our DNA,” said Reed.

Smart Tip #2: Look for patterns in registration data and work collaboratively with stakeholders to come up with solutions that remove friction so more people can attend.

A Hybrid Model Revelation

Another example of finding insights in the data comes from digging through the trove of information provided by attendees accessing on-demand content. Historically, ASH has been an in-person conference, but as the team has recently leaned in extensively to providing virtual sessions and the result is a loyal global audience that may never be able to attend in person, but benefits from the access. “We are reaching new audiences around the world and have a better understanding of the needs of our virtual and in-person participants,” he says.

One example of how people are changing their behavior came in the form of an in-person attendee from India who attended for five days and never once stepped into a session room. However, the same person watched over 200 sessions on the virtual meeting platform. A one-on-one interview revealed that the strategy was to maximize face time with peers in the dedicated collaboration spaces and then dig deeper into the research by watching the on-demand content included for a limited time with the registration price.

Data also found that some attendees attended one session and listened in on another session at the same time on their laptop, the modern equivalent of jumping from room to room. With 35 sessions happening every 90 minutes, the conference encompasses more information than any human could reasonably take in during the four days. Because of the virtual meeting platform, the average in-person participant is attending 40% more content sessions than they could have before the advent of the virtual meeting platform and thousands of researchers who would never be able to come to the in-person meeting now have access to the latest discoveries. Reed calls that formula “one plus one equals three” because the combination of expanded research dissemination is more than the sum of its viewership.

He also reported that the revenue from selling streaming attendance in discreet blocks of time paid for the investment in the larger AV bill and a separate event team to record all of the sessions. “We chose to take a risk during the pandemic and go for growth and it continues to pay off,” Reed said.

Understanding the dynamics of how people are accessing content also allowed Reed to eliminate one of the early morning time slots everyone hated, giving them time for rest so they are sharper the rest of the day, knowing they can always stream one of the simultaneous sessions that happen up until late in the day.

“This is changing the way people consume meeting content,” said Reed.

Smart Tip #3: Offer tiered pricing that includes specific blocks of time when content is available on-demand for remote and in-person attendees and charge a separate price for extensions if they don’t get through all of it during the first—or second—window.

Meeting Room Alternatives

group of people listening to speaker at the American Society of Hematology event — Photo by © ASH/Zach Boyden-Holmes 2023

As the show and demand for networking space has expanded, Reed and the team have gotten creative about designing meeting rooms out of seemingly thin air. He uses outdoor activations—tents, pavilions and terraces to expand the managed environment. As a bonus, the fresh air and more casual vibe fits the wellness focus being introduced in recent years.

“It’s fun because we’re utilizing our creative genes on how to design interesting spaces outdoors,” he said.

Smart Tip #4: Think outside the convention center. How could you use parking lots, green areas and adjacent streets to bring in food trucks, create stages and get people moving?

We have all read the headlines. “Artificial Intelligence Will Free Humanity from Drudgery” or the more ominous “AI is the Biggest Threat to Humans Ever Invented.” To determine the truth about how access to emerging generative technology will impact meeting professionals, we teamed up with Zenus.AI, a behavioral analytics firm, to ask savvy readers in January and again in August to compare how they are using AI right now and what is shaping their approach to adopting or not adopting the tool.

It turns out, no one is ignoring the technology. Half are curious or already using it for a few small things and a third have embraced the technology with the balance using ChatGPT personally. Only 4% said they are worried about the implications.

Download the white paper to see how adoption has increased and attitudes have changed over the last six months.

Jennifer LeMaster

Jennifer LeMaster, Seattle Convention Center; photo credit: Sean Cokes

LeMaster is the new president and CEO of Seattle Convention Center. She began her 26-year career leading marketing and special events in college sports at the University of Kentucky Athletics Association. She went on to oversee $22 million in annual revenue and a $30 million renovation at the Georgia World Congress Center Authority (GWCCA). Later, guiding public affairs during the development of the $1.7 billion Mercedes-Benz Stadium, led to her overseeing the development and implementation of three phases of strategic planning that reshaped culture, internal governance and future growth. Her experience equips her to now lead Seattle Convention Center through Seattle’s next phase of growth in the meetings and conventions space.

Elizabeth Giron

Elizabeth Giron, Terramar

Giron takes on the role of global director of strategic partnerships at Terramar, a DMC Network Company. In collaboration with Lisa DeLeon and Kate Patay on the global roster, Giron will oversee client and partner relations while providing additional infrastructure for the continuous growth of the destinations in which Terramar operates. In addition to extensive experience and knowledge, Giron brings a recognized leadership presence in the meetings and events community.

Crystal Resto

Crystal Resto, Hyatt Regency Grand Reserve Puerto Rico

Hyatt Regency Grand Reserve Puerto Rico appoints Resto as director of sales and marketing. With 15 years of experience, in which she has held several director positions and successfully developed sales teams, set standard operating procedures and led marketing efforts, Resto has held role in sales and marketing at AC Hotel San Antonio Riverwalk, The Gunter Hotel San Antonio Riverwalk and more. She will now be responsible for sales strategy development, customer relationships, monitoring market trends, achieving KPIs and meeting budgets for Hyatt Regency Grand Reserve Puerto Rico.

George Fleck

George Fleck, EDITION Hotels

Fleck is appointed as senior vice president and global brand leader for EDITION Hotels. He will guide the brand as it continues to grow, overseeing all aspects of brand culture, training platforms, hotel openings, design evolution, marketing strategy, nightlife programming and F&B concept development. Fleck has worked with Marriott International for over 20 years and has held roles in brand management, marketing and sales leadership across the Americas, Europe and Asia Pacific.

Paul Baker

Paul Baker, Atlantis Resorts

Baker takes on the role of president of Atlantis Resorts. He will oversee the Atlantis brand, managing the operations of Atlantis, The Palm; Atlantis, The Royal; and Atlantis Sanya in China. Reporting directly to Philippe Zuber, CEO of Kerzner International, Baker will guide all aspects of Atlantis Dubai, including administrative, commercial, retail, F&B, banqueting and events, marine and waterpark and recreational services. He brings nearly 20 years of experience in international hospitality and entertainment, holding pivotal roles such as deputy chief operation officer at Genting Malaysia Berhad, the world’s largest integrated luxury resort, which demonstrates his strong track record of managing large-scale, complex operations with leadership and strategic acumen.

Jing Butler

Jing Butler, The Westin Riverfront Resort & Spa Avon, Vail Valley The Westin Riverfront Resort & Spa Avon, Vail Valley, promotes Butler to the role of director of sales. She began with the property over a decade ago as an executive meetings manager, and later was promoted to the role of associate director of sales, which she held for the past three years. She earlier held sales positions at the Aloft Charleston Airport and Convention Center, The Arrabelle at Vail Square and the Vail Cascade Resort by Destination Hotels & Resorts, and is a Certified Hospitality Sales Professional and a graduate of Switzerland’s IHTTI School of Hotel Management.

Michelle Martinez

Michelle Martinez, Hyatt Centric Downtown Denver

Hyatt Centric Downtown Denver appoints Martinez as director of sales. She brings nearly two decades of experience in hospitality, primarily in sales. Most recently, she served as director of sales and business development at Monarch Casino Resort Spa, and at Hyatt Centric Downtown Denver, she will manage accounts, prepare presentations and proposals, service client needs, maintain synergy with other hotel departments and support the sales team to meet group and business sales goals.

Jon Hixon

Jon Hixon, Travel Portland

Hixon is appointed as senior vice president of business strategy for Travel Portland. He brings three decades of experience in the travel industry, most recently as a managing director of sales at Visit Indy. He is a Certified Destination Management Executive and a Certified Meeting professional, as well as a member of ASAE, DI and PCMA. In his new role, he will work with Travel Portland’s convention sales and services teams to bring diverse and economically impactful convention customers to Portland and exceed customer service expectations and gain repeat business.

Lee Rekas

Lee Rekas, Pier House Resort & Spa and La Concha Key West

Remington Hospitality’s Pier House Resort & Spa and La Concha Key West appoint Rekas to the role of area director of sales & marketing. She has served in numerous sales and marketing leadership positions with Highgate Hotels, including regional vice president of sales and marketing, area director of sales and marketing and complex director of sales and marketing, as well as vice president of sales and marketing for FOD asset management at The Perry Hotel Key West and The Perry Hotel Naples. She brings a strong background in hospitality with a specialty in sales, marketing, catering and event management.

Ildebrando Salazar

Ildebrando Salazar, Hyatt Regency Clearwater Beach Resort and Spa

Hyatt Regency Clearwater Beach Resort and Spa welcomes Salazar as director of sales and marketing. He will provide support and guidance to the hotel’s sales team to ensure outstanding meeting and event experiences for group guests in addition to overseeing the hotel’s marketing. He brings over 15 years of hospitality experience and went on to hold numerous roles at Hyatt Regency Hill Country, the downtown Grand Hyatt San Antonio and Hyatt Regency Orlando International Airport, and most recently was part of the opening team for Hyatt Regency Conroe.

A last-minute addition of wellness sessions made all the difference

When going to and from session to session during an event, it’s easy for attendees to neglect themselves: not being mindful of what they eat, how active they are or, simply, if they need a break.

This is something Melissa Paige, co-CEO of Healthcare Advocate Summit, realized. When she brought her annual event to Caesars Palace in Las Vegas, she decided to take action. Paige was three months away from her event when she decided to add selections from Caesars Entertainment’s Wellness Menu to her event. She almost wouldn’t have made the addition, had she not gone to Caesars’ Wellness Forum (previously Wellness Summit).

“We had to pause and think if we were going to go to the Wellness [Forum], if we had time for it. At the end of the day, we needed to make time for it,” Paige says. “We knew nothing about this type of wellness that was listed on the agenda. We didn’t incorporate the wellness activities on our own, outside of exercising and getting those endorphins running.”

An Intro to Wellness

Tiffany Zwinge Berger leading sound bath — Tiffany Zwinge Barger leading sound bath

Caesars’ inaugural Wellness Forum took place in June, where the company showcased its wellness sessions and health-focused F&B to 100 meeting professionals and media. This is where Paige discovered that she needed this at her Healthcare Advocate Summit.

“Going through each of these types of classes—of meditation, of sound bathing, and a forest bath— I had no clue what I was even walking into,” Paige says. “But with each of the wellness activities, we felt a little bit better at the end. I have never been to an event where [all the food] was healthy, like 1,000%—and the opportunity to become full from the healthy meals that were provided, and I didn’t feel sluggish like I normally do after a full conference buffet.”

After the Wellness Forum, Paige says she and Elizabeth Johnson, co-CEOs of Healthcare Advocate Summit, realized they needed to figure out how to incorporate wellness into their next event. What they started with this year was three wellness sessions and a roundtable across three days—attendees had the chance to experience calm in a meditation room, a breathwork and sound bath session and morning yoga.

In incorporating these wellness sessions into her event, Paige says she was okay starting small, because she didn’t know what she and her team could do or who they could grab this late in the game to help support their wellness sessions.

Exceeding Expectations

people listening to speaker at healthcare advocate summit After connecting with Reina Herschdorfer, director of marketing for national meetings and events at Caesars, Paige decided she wanted to involve a meditation room for 20-30 attendees for three wellness sessions. They were able to partner with Tiffany Zwinge Barger, president of Zwinge Wellness, who isn’t only involved in wellness but also has a background in healthcare and patient care. After incorporating these wellness sessions, Paige quickly ran into a problem she didn’t expect: There were not enough seats to accommodate the influx of attendees who wanted to participate.

“My first thought was, ‘This is profound.’ We ended up utilizing a much larger space behind one of our stages so we could increase space for up to 90 attendees in there,” according to Paige. “Once we noticed how much interest there was with attending these mindfulness-based sessions, we decided to Instacart yoga mats along with additional wellness items to enhance the overall wellness sessions at the last second.”

Paige says it went so well that they had a handful of guests, who were patients and family members of some of the keynote speakers, that wanted to join in on the wellness sessions as well. “We had guest attendees come up to us and say, ‘Can I sneak in the meditation or the sound bath?’ We let them know they didn’t have to sneak in, they could just walk in.” She says they enjoyed seeing that surge of people wanting to do this.

What the summit has learned and accomplished from this year is that they needed to include more opportunities to enhance the wellness sessions since it became such a huge opportunity for the attendees. “We were hosting the majority of the sessions in the mornings. Some of the attendees could not attend the morning sessions.”

Next year, Paige intends to find other creative ways such as letting attendees pick up yoga mats at the front desk and also host wellness sessions virtually. “Tiffany can be down in the room for those who want to attend live, but why can’t they also be involved and practice in their own room, where you’re comfortable? You can have your makeup off and everything.”

Barger says one question posed to her during the roundtable on the last day was how attendees can incorporate what they learned in their everyday life while working at their respective hospitals.

“Those involved in the sessions were able to reflect on what they learned, so they can incorporate the techniques into their every day routine. We did not involve any inversions such as headstands, we introduced movements that the attendees can do at their desk and/or with their patients along with their standard of care,” Barger stated.

Looking at Next Year

Lighted "advocate summit" sign

Given that Paige and her team only had three months when they decided to incorporate wellness, since more organic options were not implemented on a more alternative, holistic front, that our team plans to introduce and incorporate going forward for Healthcare Advocate Summit. Next time, she says they will get a pulse on what attendees want beforehand. “We need to promote this like any other agenda or session item,” Paige emphasizes. “We added the wellness sessions on the schedule pretty late. People had already set-up their agenda and sessions.” Next year, they will start up front saying that wellness is just as important as the other key things on the agenda.

“I hope that introducing wellness opportunities to the conference community becomes inspirational and we hope that leadership encourages budgets and funding toward the wellness events,” Paige says. “You don’t have to go crazy with it. There are things that you can do and low-cost to start with. There should be no excuse as to why you can’t do wellness, even if that’s teaching people how to stretch in a chair.”

Ever wished you could step inside the pages of Field & Stream, the magazine published in print from 1895 until 2015 (don’t worry, you can still enjoy its digital content)? Get ready for your dream to come true in winter of next year. Know what a “travel maximizer” is? Hilton is here to tell you all about it. And, most critically, have you been contemplating how to help those affected by Hurricane Helene? We’ve included a suggestion in this week’s edition of Smart Travel.

Field & Stream Lodge Co. to Open Field & Stream Bozeman in Winter 2025

The iconic Field & Stream brand’s new branded hospitality platform, Field & Stream Lodge Co., has announced the upcoming debut of its first location, Field & Stream Bozeman in Montana, where hunting and fishing lodges will be outfitted with modern conveniences. The venue, which boasts 179 guest rooms ranging from king suites designed to look like a fishing lodge to bunk rooms, is now accepting reservations for winter 2025. Indoors, 5,800 sq. ft. of meeting and event space is available in addition to The Backyard, a 29,000-square-foot courtyard with picnic tables, umbrellas and vintage canoe fire pits.

Field & Stream Lodge Co. focuses on locations with bounties of Great Outdoors activities enjoyed in stunning landscapes, such as national parks, mountains and ski towns. Field & Stream Bozeman will be located one mile from downtown and two hours from Yellowstone National Park, making it a great option for meeting profs looking to offer a wider range of itinerary options to attendees. Three rivers, four mountain ranges and two ski resorts surround this venue, which is a four-seasons destination for those seeking to hike, bike, fly fish, ski and more in beautiful Bozeman.

Barry Sternlicht, chairman and CEO of Starwood Capital, said of the project, “Built together with our partners at AJ Capital, Field & Stream will deliver a unique blend of modern, affordable lodging that perfectly complements the environment surrounding it while staying true to the legacy of the Field & Stream name.”

Hilton Releases Annual Trends Report, Projects 2025 Will Be the ‘Year of the Travel Maximizer’

family sitting around trailer in desert

Hilton has released its Annual Trends Report, revealing that travelers’ motivations are shifting away from the post-Covid-era “Great Recharge” toward a blend of all-out adventure and introspective downtime. Chris Nassetta, president and chief executive officer of Hilton said the new data “revealed what has been simmering for years—the intersection of work and play; of relaxation and adventure; of being alone but together. Travelers don’t just want to choose their own adventure—they want to maximize every moment of their time away…This new data reveals a fascinating dichotomy and growing focus on experiences that will keep us on our toes, constantly evolving to meet the needs of tomorrow’s traveler.”

The report was compiled by 13,000 travelers across 13 countries, feedback from over 4,100 Hilton team members and in-depth interviews with dozens of Hilton travel experts. Some key trends takeaways for meeting profs are:

Nearly seven in 10 global travelers enjoy being active while on the road and one in five leisure travelers is planning an outdoor adventure within the next year, so consider including a stroll, bike, swim or something similar on your next itinerary.
Roughly 63% of travelers reported they felt having the option of a digital room key was important, so they can go straight to their room without stopping at the front desk. Consider that this small detail might maximize convenience for your attendees.
Between 2019 and 2024, Hilton Worldwide Sport Sales revenue tripled in volume, 80% of which was driven by youth or amateur sports. When building your itinerary, remember you can think outside the big leagues when it comes to off-site sports activities.

Amex Travel Announces 2025’s Top Ten Trending Destinations

From Idaho to Thailand, American Express has done the math on which international destinations will attract the most travelers. Audrey Hendley, president of American Express Travel, said in a statement, “Through our global travel expertise, guides like our annual Trending Destinations list and our lodging programs like The Hotel Collection, we help our Card Members plan all types of trips and inspire them to explore new places. This year, we’ve added more than 300 new properties in top destinations to The Hotel Collection, so Card Members have even more options for where to stay when they get there.”

Based on data acquired through global American Express card member travel bookings as well as insight from the company’s global network of travel advisors, the top ten are:

Brisbane, Australia
Brittany, France
Franschhoek, South Africa
Koh Samui, Thailand
Macau, China
Moab, Utah
Nikko, Japan
Paros, Greece
São Paulo, Brazil
Sun Valley, Idaho

Hurricane Helene Spurs Relief Efforts for Travel Pros by Internova

The Family Bonds Foundation, the charitable arm of Internova Travel Group, is accepting grant applications to travel professionals affected by Hurricane Helene, the devastating storm that has left over 200 dead across America’s southeastern states as of October 3.

Jackie Friedman, president of The Family Bonds Foundation, wrote in the daily email of the American Society of Travel Advisors, “The recent devastation from Hurricane Helene has impacted many individuals in our industry, along with their families and communities. We want to help.”

To nominate an individual for a grant, fill out this form—or simply make a donation here.

Acquisition of Standard International by Hyatt Completed

Standard International, parent company of The Standard and Bunkhouse Hotels brands, has been fully acquired by the Hyatt Hotels Corporation. In a deal publicly announced in August, the two parties negotiated management, franchise and license agreements for 22 hotels, including Standard hotels in London, New York and Bangkok. This streamlines meeting profs’ booking process for roughly 2,000 rooms.

Financing included a $150 million entry price, followed by an additional $185 million as further hotels join the portfolio. “The lifestyle segment isn’t for the faint of heart, it takes creativity and commitment,” said Amar Lalvani, Hyatt’s president and creative director, and former executive chairman of Standard International. “The beauty of this combination is that Hyatt respects the creativity and freedom required to deliver the experiences we do, and we respect the value of Hyatt’s storied history, global infrastructure and best-in-class commercial services.”

Incentivize your attendees with soothing new and renovated boutique hotels

It’s time to stop daydreaming and start living the dream.

With a meeting, event or incentive retreat at any of the following new and renovated hotels, it’s easy for your and your attendees to do so. All luxuriously, indulgently private, opportunities to unwind are ample; and with upscale amenities and exciting activities available in each destination, there’s no shortage of opportunities to get out and about, either.

Historic, Inside and Out

Lobby at The Ansonborough Charleston for New and Renovated — The Ansonborough Charleston, lobby

Historic luxury South Carolina inn, The Ansonborough Charleston, celebrates its grand opening following a multi-million dollar reinvention and rebrand. Originally built as a three-story stationer’s warehouse in 1901, and later opening as a hospitality space under its former name, The Ansonborough Inn, the property offers 45 spacious guest rooms in the heart of Charleston’s oldest neighborhood. Local lore tells that Lord Anson, a British Royal Navy Officer, who established the neighborhood in the 1700s, won it in a game of cards.

The property presents a fine-tuned balance between honoring history and embracing modern charm. All guest rooms bring a distinct personality, with many different configurations and exposed brick and timber alongside antique subway tile mirror backsplashes and brushed gold fixtures.

The newly-added Scarborough & Squirrel bar offers elevated light fare and artisanal cocktails, beers and wines that guests can enjoy at the bar or in the poker room—hidden behind a discreet bookcase enclave, and which pays homage to Captain Anson’s legacy. The new 1,100-square-foot Rooftop Garden, exclusive to guests and bookable for private events, offers comfortable seating, fire pits and surround sound among views of Charleston’s church steeples and the Cooper River Bridge. Throughout the hotel, guests will find historic antiques and a collection of original artwork. Guests can also enjoy a complimentary continental breakfast, regularly scheduled programming and entertainment and an onsite fitness center.

Hideaway Along the Shore

guest room at Edgecamp Pamlico Station for New and Renovated — Edgecamp Pamlico Station guest room

In the Outer Banks of North Carolina, Edgecamp Pamlico Station opens its doors, bringing a new luxury lifestyle experience to the iconic beach town of Hatteras Island. The Outer Banks barrier island is celebrated for its pristine beaches and abundant wildlife, as well as a rich maritime history—including the Wrights’ first flight.

Pamlico Station offers 14 expansive suites with a design that fuses coastal charm with modern style, featuring amenities like plush bedding, sleek marble bathrooms and expansive windows. The suites bring a residential feel with amenities like full kitchens, and guests can choose to have their kitchens pre-stocked with groceries or opt to have a private chef prepare their meals. Opportunities to further indulge include visiting the onsite Wellness Center for a cold plunge or hot sauna, or tapping into the expertise of the onsite concierge to curate their ideal stay, with options ranging from in-room massages to kitesurfing lessons. More adventures include deep sea fishing expeditions, dune buggy adventures and other watersports.

For meetings and events, in addition to the 14 suites, are four spacious, private waterfront villas fitted for four to 15 guests, and The Sporting Club. Full property takeovers are available for groups with up to 106 guests.

Wine, Dine and Unwind

White House Napa exterior — White House Napa

White House Napa unveils a stunning redesign, elevating the historic property with updated interiors and enhanced amenities to create a luxurious and refined environment. The 17 fully-renovated guest rooms all feature unique designs. The property’s location in the heart of Napa Valley offers visitors a prime opportunity to explore California’s esteemed wine country from a serene home-base.

The property aims to evoke a residential feel in an elegant historic space. Guests are encouraged to indulge and relax. Onsite, visit the veranda for breakfast, lounge by the pool with a good book or socialize at the daily complimentary wine hour; and explore the area by bicycling into town or visiting the abundant world-renowned wineries of Napa Valley.

An estate buyout will make the gorgeous main house and expertly manicured grounds an unforgettable private getaway for an incentive group. The property can also accommodate smaller groups with a partial house booking of five to 10 rooms. Meeting spaces at the property include the refined and tranquil 1,500-square-foot Parlor. Outdoor spaces are abundant, with the 2,200-square-foot Event Lawn with the gorgeous house as a backdrop, and the charming 952-square-foot Event Garden, complete with fire pits. The Pool Reception is also available for a poolside gathering across 7,087 sq. ft.