Smart Meetings | Page 36 of 603 | Corporate Event Planning: Business Events, Meetings, Conferences

From comfortable luxury to an all-out blow-out, these New and Renovated spaces offer dining experiences like no other.

What attendee doesn’t get excited about a great F&B setup at a meeting? What about a meeting immersed in enjoying the latest innovation in F&B? Whether you’re hosting a small group for a luxury wine country excursion or planning a large night to remember, these New and Renovated spaces have you covered.

Gather in the Living Room

The Allison Inn & Spa for New and Renovated — The Allison Inn & Spa

A renowned luxury retreat in Oregon’s Willamette Valley, The Allison Inn & Spa, unveils its first major refresh since its opening in 2009. With a focus on its reputation as “The Living Room of the Valley,” the renovation strategically implemented elements that amplify the property’s warmth, alongside refined modern touches to emphasize luxurious comfort.

Right upon arrival, guests will feel the transformation in the property’s social spaces. The spaces from the start have embraced a connection to the land, with rich woods, painted metals and natural stones. The redesign implements brighter elements, with soft neutrals, sage greens, burgundy and blush tones across new fabrics and fixtures to reflect native flora and fauna. Intimate seating vignettes encourage social connection for every visitor, whether gathering for an event across the 12,000 sq. ft. of function space or staying in one of the 85 guest rooms.

The crown jewel of the renovation, however, is the debut of a new tasting menu concept at JORY, the property’s award-winning restaurant, under the leadership of executive chef Jack Strong, a James Beard nominee. Now an exclusive dinner-only tasting menu experience, JORY offers guests the option to choose between four, five, or seven courses, all of which spotlight seasonal, local specialties. At the height of this transformation is the new Native Foods Experience, a curated nine course journey through the Indigenous culinary heritage of the Pacific Northwest and Americas with a contemporary twist, held in the restaurant’s exclusive private dining room known as the Chef’s Table.

Dine Among the Immersive and Inspired

Planet Hollywood New York for new and renovated — Planet Hollywood New York

A newly opened space combining restaurant with immersive entertainment in the heart of New York City, Planet Hollywood New York, transports guests into old Hollywood glamour with a futuristic technology twist.

Across two flexible floors, the venue spans 17,500 sq. ft. Each floor accommodating 3,750 guests standing or 175 guests for a seated dinner. A 360-degree high-definition video canopy showcases 8K resolution video surfaces. Planners can transform visuals to suit their event theme, adding logos, videos, branded content and dynamic imagery to immerse guests in a space like no other. It also offers personalized decorations and dedicated branding opportunities on digital displays.

The venue itself is a thriving example of innovation in customizable theming and immersion in a hand-picked ambience to suit the needs and goals of any gathering. More integrated AV technologies include state-of-the-art sound systems, strategically positioned ultra-high-definition 4K displays to optimize viewer immersion and on-site technician support. Planners can even incorporate live broadcasts and interactive presentation tools and customize the lighting. The outstanding ability to customize continues with the dining , with personalized menus and flexible beverage packages.

Wine Country Elegance

Vinters Resort for new and renovated — Vintners Resort

A 92-acre working vineyard and resort in Sonoma County, Vintners Resort, will debut a transformative renovation in Summer 2025 and, alongside it, an exciting lineup of new culinary experiences. Its overall design and feel draws from European viticulture. The casual luxury feel is apparent with the 78 well-appointed rooms and suites and over 12,000 sq. ft. of indoor and outdoor meeting and event space, all updated and upgraded under the renovation, nestled around a picturesque vineyard setting, inviting every visitor to unwind.

The large resort lobby creates a welcoming atmosphere right from the start, from the living tree under a central skylight to the must-visit morning barista bar and evening wine lounge. The property also features an extravagant spa and wellness program rooted in locally sourced, organic products, and has added a stunning resort pool, now featuring cabanas, day beds, a hot tub, fire pit and full-service pool bar.

Executive Chef Sergio Howland leads an impressive new culinary experience, perfect for events that want to leave attendees with cherished memories. From an entirely refreshed farm to table menu to chef experiences that celebrate the lush flowers, lavish culinary gardens and flourish fig and olive orchards, and, of course, the sprawling vineyard of the 92-acre estate, visitors can expect to experience a new standard of excellence in food and wine. Some notable chef experiences include vineyard tours and picnics, culinary gardening and cooking classes, estate farmer’s markets and wine blending and tastings.

Read More: What’s Wine Got to Do with It?

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Epic Fits want to help people and make a difference. Their clothes are comfy, strong, and will last a long time. They are changing the way we think about clothes. This review will talk about their clothes, how much they cost, and how they help people in need.

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Product Overview

Epic Fits offers a versatile collection of everyday wear, including crew neck T-shirts, V-neck T-shirts, boxer briefs, and bundled “Epic Packs.” Each product is designed with premium materials, attention to detail, and impeccable craftsmanship to deliver unmatched comfort and functionality.

Crew Neck T-Shirts

The brand’s crew neck T-shirts are tailored for a perfect fit and built with high-quality, breathable fabric. These shirts not only provide softness that makes you “forget you’re wearing it,” but they also hold up well over time thanks to reinforced seams. Available in a variety of colors such as black, white, slate blue, maroon, evergreen, heather gray, and plum, the shirts cater to diverse preferences. They are priced at $29.99 individually, making them an accessible premium option.

V-Neck T-Shirts

For those who prefer a sleeker look, the V-neck T-shirts provide all the benefits of the crew neck line but with a stylish neckline. These shirts are made to elevate everyday wear with effortlessness and versatility. Pricing for V-necks is consistent with the crew neck collection at $29.99 apiece.

Boxer Briefs

The boxer briefs have been designed with active lifestyles in mind. Featuring flexible, breathable materials and a precision-engineered fit, these briefs provide the ultimate combination of comfort and support. The starting price for boxer briefs is $24.99, making them a value choice for premium undergarments.

Epic Packs

Epic Packs offer bundled deals for customers looking to stock up on their favorite items while benefiting from impressive discounts (up to 50%). Options include 3-packs, 6-packs, and 9-packs for both T-shirts and boxer briefs, with discounts increasing as pack sizes grow. For example, a 9-pack of crew neck shirts originally valued at $269.91 is offered at $134.95, providing excellent savings. These packs are ideal for shoppers seeking variety or gifting options.

Features and Benefits

Epic Fits isn’t just about providing comfortable and stylish clothing. Our commitment to quality, charitable giving, and customer satisfaction sets us apart. We’re dedicated to providing the best possible experience for our customers, from our premium fabrics to our tailored fits and charitable partnerships.

Ultra-Soft, Breathable Fabric

Epic Fits uses high-quality, moisture-wicking materials that are both breathable and durable. By preventing overheating while ensuring long-lasting wear, these fabrics allow for all-day comfort, whether you’re lounging at home or on the go.

Tailored Fit and Longevity

Special attention has been given to creating a flattering fit for all body shapes. Additionally, the reinforced seams and low-maintenance care instructions ensure that items retain their shape and texture even after frequent washing.

Charitable Giving

A defining cornerstone of Epic Fits is its charitable mission. For every item purchased, a percentage of proceeds is donated to shelters, rehabilitation centers, and street outreach programs. This commitment is inspired by the founder’s personal journey of overcoming adversity and loss. Having experienced homelessness and the lack of basic essentials growing up, the founder vowed to create a company that supports those experiencing similar struggles. This mission adds deeper meaning to every purchase.

Customer-Centric Discounts

Epic Fits enhances the shopping experience by offering free shipping on orders over $89 and free gifts upon reaching specific spending thresholds. For example, an order of $149 qualifies for promotional items like boxer briefs or additional T-shirts. Moreover, their “Pack Builder” feature allows shoppers to customize bundles and unlock expanded discounts, including up to 45% off orders comprising 12 or more items.

Pricing Breakdown

Crew Neck T-Shirts: $29.99 (up to 50% off with Epic Packs or bundles).
Boxer Briefs: Starting at $24.99, with similar bundling discounts.
Epic Packs: Ranging from 3-pack bundles for $62.97 to 9-packs for $134.95.

These prices reflect Epic Fits’ commitment to accessibility while maintaining luxury-grade quality.

Customer Reviews and Reception

Epic Fits has received overwhelming praise for its balance of premium craftsmanship, social responsibility, and affordability. Customers rave about the exceptional softness, versatility, and long-lasting durability of the materials. Many buyers also express satisfaction in supporting a brand with such a meaningful mission, noting that their purchases contribute to lasting societal change.

Final Verdict

Epic Fits strikes the perfect blend of style, comfort, and philanthropy. Their thoughtfully designed apparel fits seamlessly into any wardrobe while offering the peace of mind that every purchase is helping someone in need. Whether you’re looking for a reliable everyday essential or a gift for someone special, Epic Fits delivers quality in every stitch.

For those seeking high-quality apparel with a purpose, Epic Fits is an unbeatable choice.

Check out the Smart Meetings Marketplace listing for Epic Fits

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AI tools were used in the development of this article

If you’ve been searching for a print-on-demand partner that truly understands your brand’s needs, Printed Mint might just be the game-changer you’ve been waiting for. With their focus on premium customization, eco-conscious production, and seamless fulfillment, this print-on-demand partner is uniquely positioned to help brands grow, whether you’re starting your first online shop or scaling up to meet nationwide demand. Unlike generic print services that often deliver inconsistent quality and uninspiring packaging, Printed Mint goes the extra mile to put your brand first, ensuring every product looks and feels top-notch upon delivery.

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Key Features and Benefits

Premium Print Quality with Multiple Technologies
Printed Mint utilizes advanced print methods like Dye Sublimation, Latex Print Technology, Direct to Garment (DTG), and Decal Transfer to deliver vibrant and consistently high-quality products. Their proprietary 4-point system ensures careful design, assembly, inspection, and shipping to meet their promise of outstanding quality every time.

Custom Branding Options
Make your brand unforgettable with personalized packaging, custom labels, and white-label solutions. This feature allows each product to feel like it was shipped directly from your business, rather than a third-party provider. With Printed Mint, your branding shines from the inside out, creating an exceptional unboxing experience for your customers.

Eco-Conscious and Scalable Solutions
Printed Mint places a strong emphasis on environmentally friendly practices, ensuring their eco-conscious production methods keep your brand aligned with modern sustainability values. And with no order minimums and zero inventory required, businesses of any size can get started effortlessly without worrying about overstock or upfront costs.

Diverse Product Range
With over 300+ customizable products to choose from, ranging from home décor to apparel, Printed Mint empowers you to tailor your offerings to your ideal audience. Whether you’re catering to boutique shoppers or large-scale retail customers, the variety ensures you’ll find options that help your brand stand out.

Reliability and Excellent Customer Service
This print-on-demand company prides itself on its commitment to timely fulfillment and customer satisfaction. Every order, whether big or small, is handled with care, ensuring your customers receive beautifully crafted products on time, every time. This level of dedication has helped build trust with countless entrepreneurs and businesses.

How Printed Mint Stands Out from the Competition

Unlike other print-on-demand services that prioritize speed over quality or offer cookie-cutter solutions, Printed Mint champions a more personalized approach. Their dedication to consistent quality, branded packaging, and a seamless fulfillment process makes them a standout choice for business owners who prioritize both product quality and customer experience. Their story—born from a frustration with subpar printing services—adds authenticity to their mission of truly empowering brands.

Real-World Applications

Whether you’re planning a high-profile corporate event or managing gifting needs for your next professional gathering, Printed Mint is here to elevate your experience. Imagine customizing premium swag like personalized mugs or branded packaging for apparel, all without the hassle of managing inventory. Perfect for attendee gifts, speaker thank-yous, and sponsor-branded items, the print-on-demand company combines creativity with practicality, ensuring a seamless process to bring your vision to life.

Why Choose Printed Mint?

Printed Mint’s dedication to quality, innovation, and seamless fulfillment makes them an excellent investment for brands looking to thrive in a competitive market. They don’t just print products—they help grow your brand with no compromises. If you’re ready to elevate your business with standout products, exceptional branding, and stress-free fulfillment, now is the time to partner with Printed Mint.

Get started today and create something extraordinary!

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25Home is a furniture brand that makes stylish, affordable, and eco-friendly furniture. They are known for creating comfortable and modern designs that fit easily into any home. This review will explain what makes 25Home special, highlight their most popular products, discuss the materials they use, and compare them to other brands. If you’re looking for great furniture that won’t break the bank, 25Home might be the perfect choice for you.

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What Makes 25Home Unique?

25Home believes that everyone should have access to beautiful and comfortable furniture without paying high prices. The company was started by friends who were frustrated with the cost of luxury furniture. Their goal is to make high-quality pieces that are both stylish and affordable. They also focus on creating furniture that lasts, so customers can enjoy their homes for years to come.

Popular 25Home Products

25Home has a wide range of furniture, but some of their best-selling pieces include the Sandwich Collection, Cloudine Modular Sofa, and Aalto Boutique Series. Each of these collections offers something unique, from flexibility to luxury.

Sandwich Collection

The Sandwich Collection is one of 25Home’s most popular furniture lines. It features modern, sleek designs that are both stylish and comfortable. Some of the top pieces include:

Sandwich Sectional: A large, comfy couch that fits well in most living rooms.
U-Sectional: A spacious sofa that works great for families or entertaining guests.
Camel Corner Sectional: A stylish and cozy option with a perfect 5-star rating.

These sofas are built to last and offer a great mix of style and comfort at a reasonable price.

Cloudine Modular Sofa

If you want a sofa that can be changed and rearranged, the Cloudine Modular Sofa is a great choice. This sofa comes in different sizes and shapes, making it easy to fit into any home. You can choose between a U-Shaped Sofa or a Modular Sofa Bed, depending on your needs. Prices start at $1,560, making it an affordable option for renters or young buyers.

Aalto Boutique Series

For those who love elegant and high-end furniture, the Aalto Boutique Series offers beautifully designed sofas made with top-quality materials. Some highlights include:

Beige Feathers Loveseat: A luxurious and soft loveseat, originally priced at $2,300 but now available for $1,380.
Gray Polyester Feathers Sectional: A comfortable and stylish option for those who love a modern look.

High-Quality Materials and Smart Design

25Home designs furniture that is both attractive and practical. They use a variety of materials, including eco-friendly fabrics, reclaimed wood, and recycled metals. Their Pad Air Leather Sofa is a great example of how they combine beauty with durability. Many of their sofas are also made with soft, sustainable fabrics, making them great for families and people who care about the environment.

A Great Shopping Experience

Buying from 25Home is easy and stress-free. They offer customer support through email, phone, and text from 8 AM to midnight (PST) every day. Customers can also take advantage of financing options, trade programs, and even custom furniture services.

One of the best things about 25Home is their easy return policy. If you don’t love your furniture, they make it simple to return or exchange it. They also offer fabric swatches, so you can see and feel the materials before buying.

25Home Cares About the Environment

25Home is committed to sustainability. They use materials like reclaimed wood and recycled metals to reduce waste and help the environment. They also focus on energy-efficient manufacturing to lower their impact on the planet. Many furniture brands claim to be eco-friendly, but 25Home takes real action to protect the environment while still making stylish and durable furniture.

How Does 25Home Compare to Other Brands?

25Home stands out in the furniture market because they offer a mix of affordability, quality, and sustainability. Compared to West Elm, which is more expensive, and IKEA, which focuses on budget furniture, 25Home finds a great balance. Their furniture looks high-end but comes at a more reasonable price. Another big advantage of 25Home is their quick shipping. Many of their best-selling products, like the Sandwich Sectional, are ready to ship, while other brands may take weeks or months for delivery.

Shop Today

25Home is a fantastic option for anyone looking for stylish, well-made, and affordable furniture. Whether you want a versatile Cloudine Modular Sofa, a classic Sandwich Collection piece, or a luxurious Aalto Boutique couch, they have something for everyone. Plus, with their strong commitment to sustainability and customer satisfaction, they are quickly becoming a top choice in the furniture industry. If you want to make your home both beautiful and comfortable without spending a fortune, 25Home is a great place to start.

Check out the Smart Meetings Marketplace listing for 25Home

Shop 25Home Today

A truly great event doesn’t just meet expectations—it exceeds them at every turn. From the first interaction with marketing materials to the follow-up emails afterward, every touchpoint shapes the attendee experience. Successful events make participants feel valued, engaged and eager to return.

Event professionals can ensure their gatherings stand out by using the WISER framework, which is designed to create remarkable experiences that attendees can’t help but talk about. By incorporating elements that are Witty, Immersive, Shareable, Extraordinary and Responsive, events become memorable experiences that leave lasting impressions.

Witty: Making the Experience Clever and Engaging

Being Witty doesn’t mean using humor, which can be subjective. It means using clever language, being more creative, and always having fun. Just making attendees smile can cause them to feel more connected to the event.

Every aspect of an event, from registration emails to directional signage, should be designed to be fun and engaging. Instead of a standard “Welcome to Registration,” try something like, “You Made It! Let’s Get This Party Started!”

Custom name badges with fun, conversation-starting prompts can also set the tone for a more interactive experience. Witty language can also be used in directional signage, announcements, programs, slides and even in the bathroom. Injecting wit into the experience keeps it fresh and memorable.

Immersive: Designing an Experience That Captivates Attendees

Attendees should feel part of something bigger the moment they walk in. An Immersive experience engages the senses, eliminates friction, and ensures a smooth journey from start to finish.

One way to achieve this is by ensuring all event elements are thoughtfully connected. Poorly designed—such as confusing signage, awkward scheduling or unclear communication—can disrupt the flow and leave attendees frustrated. Instead, each part of the event should flow seamlessly into the next.

Thoughtful details like ambient music, strategic lighting, enticing scents and unique snacks can engage multiple senses. Interactive elements like live polling, augmented reality experiences or hands-on demonstrations add depth to engagement. The more seamless and multi-sensory the experience, the more attendees will feel immersed.

Shareable: Encouraging Organic Word-of-Mouth

Your attendees should be your best marketers. The key to making an event Shareable is to create moments where people naturally want to pull out their phone and tell others about it.

Encourage sharing by designing Instagram-worthy spaces, unexpected surprises, or exclusive experiences that attendees will be excited to talk about. Think of a beautifully designed lounge with an interactive digital display, a surprise guest, or a unique giveaway as examples.

The best word-of-mouth marketing happens when people share moments organically—so you shouldn’t have to ask. Be intentional about the moments you want people to share with friends, colleagues, and social media followers.

Extraordinary: Elevating the Event Above Expectations

Ordinary events are forgettable; Extraordinary events leave a lasting impact. But being Extraordinary doesn’t have to mean expensive – it just means being better than ordinary!

One of the simplest changes is using double-sided badges that hang at an appropriate length so they aren’t constantly flipping around. This allows people to focus on conversations rather than struggling to read a nametag.

Small details often make the biggest impact. But it works both ways. Seemingly minor inconveniences—like insufficient charging stations, uncomfortable room temperatures, or a lack of healthy snacks—can quickly subtract from the experience. Thoughtful planning ensures that even the smallest details contribute positively to the overall event atmosphere.

Responsive: Engaging With Attendees Before, During and After the Event

Attendees appreciate feeling heard and acknowledged, and how an event handles communication can make or break its reputation.

Read More: It’s All About Engagement!

Being Responsive means answering questions and addressing concerns promptly, as well as engaging with attendees post-event. Go beyond standard surveys and collect meaningful qualitative feedback through open-ended questions, focus groups and social listening, and use AI-powered analysis to identify common themes.

When attendees post about the event, acknowledge their comments and engage in the conversation. Consider sending a personalized follow-ups that shows highlights from their specific experience.

Conclusion

A truly exceptional event doesn’t need to include every element of WISER, but the more components that are incorporated, the more memorable the experience will be.

Attendees want more than just another conference – they crave immersive, engaging, and thoughtful experiences that are both educational and entertaining. Elevating events through Witty, Immersive, Shareable, Extraordinary, and Responsive elements ensures they will be remembered, talked about, and anticipated year after year.

—

Dan Gingiss is an international keynote speaker and customer experience expert who believes that a remarkable experience is your best competitive advantage. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana.

Gingiss is the author of two books, “The Experience Maker” and “Winning at Social Customer Care,” and he co-hosted the award-winning “Experience This!” podcast. Learn more at dangingiss.com.

The United States will soon see one of its largest DMCs as the two companies combine strengths

In an industry-shaping move, CSI DMC and 360 Destination Group (360DG) are merging to form one of the largest DMCs in the United States. For now, both companies will continue to operate as separate entities, and will unify as a single brand by the end of 2025.

What to Expect from the Merger

This strategic move expands reach, with operations in 46 destinations nationwide. It will combine a team of 360 employees and a revenue of $200 million, bringing clients deeper expertise and creativity, improved efficiency and streamlined logistical execution. Bringing together two industry leaders committed to enhancing client experiences and bringing innovative event solutions, the industry is primed for a redefinition of what is possible in destination management.

Trevor Hanks, managing partner of 360DG, says, “This is truly a game-changer for the DMC industry…This merger isn’t just about growth, it’s about further elevating what we deliver to our clients at every stage of the event planning process.”

Central Focuses

As the merger progresses, CSI DMC and 360DG will pinpoint their focus on leveraging combined strengths to enhance client offerings through an integration process built around operational excellence to provide both employees and clients with a smooth transition process.

Planners can look forward to a combined entity that prioritizes high service and creativity levels, and is able to do so to an even greater degree through an expanded national footprint and access to increased resources. With an investment in internal development, collaboration and a strong company culture, the merger also is committed to fostering significant career growth for employees.

360DG and CSI DMC Merger Holds Positive Outlook

The future looks bright across the board as leaders share inspired and optimistic outlooks.

“This merger represents an incredible opportunity to build upon the strengths of both organizations,” says Tom Hubler, COO of CSI DMC. “By coming together, we can leverage our collective expertise, talent, and passion to create something truly exceptional.”

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AI tools were used in the development of this article

Goodbye, Travel Chaos!

Have you ever been on a plane, train, or car trip and found yourself frantically searching for your earbuds, charger, or snacks at the worst possible time? Ugh, we’ve all been there, friend. Enter the So-Mine Commuter Essential Bag, an organizational lifesaver for frequent travelers who are tired of fumbling and digging through messy bags. This sleek little dynamo promises to keep your travel essentials exactly where you need them—at your fingertips. Sound good? Let’s dive into why this bag is worth the buzz!

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Features and Benefits: More Than Just a Pretty Bag

1. Compact Yet Spacious Design
For such a slim and lightweight bag, the Commuter Essential packs a serious punch in terms of space. Whether it’s your tablet, headphones, chargers, snacks, or even a passport, this bag has a pocket for everything. It’s tailored to fit snugly under airplane seats or on tray tables for easy access. No more awkward overhead bin struggles.

2. Durable and Travel-Ready
Made with high-quality, water-resistant materials, this bag is tough enough to handle bumpy rides and accidental spills. Many Amazon reviewers rave how the So-Mine Commuter Bag stands up to heavy-duty travel wear and tear, making it ideal for everything from long-haul flights to daily commutes.

3. Self-Standing Design
Here’s a little cherry on top: the bag can stand upright on its own—so you don’t have to worry about spilling its contents all over the floor and creating travel chaos.

4. Multi-Pocket Organization for Maximum Efficiency
From zippered compartments to open-access pouches, this bag helps you stay effortlessly organized. It’s particularly great for techies, with spots for all your electronics like power banks, charging cables, and tablets. Need easy access to a water bottle or your go-to snacks? This bag narrows down the guesswork so you can focus on enjoying your journey.

What People Are Saying

Amazon’s customers highly appreciate the travel caddy for its excellent convenience, durable construction, and thoughtful design. With multiple well-stitched pockets, it securely holds essential items like eyeglass wipes, headphones, and valuables, making it an excellent organizer for travel.

It stands out for features such as its accessibility and ease of use, which help keep important items within easy reach during flights or road trips. While many users love its functionality and portability, opinions on its size vary – some find it perfectly compact, while others feel it could be slightly larger or more flexible to accommodate bulkier items.

Comparison to Similar Bags

Now, how does the So-Mine Commuter Bag stack up against similar products? When comparing the So-Mine Commuter Bag against the Vaganth, Airplane Pockets, and the Lusso Gear organizer, each offers unique features that cater to different travelers’ needs.

So-Mine Commuter Bag Excels
The So-Mine Commuter Bag excels in its slim 8″ profile and six interior open pockets, which include features like cord management loops and a reinforced flap that fits securely into seatback pockets, making it particularly suitable for organizing essentials during flights or long commutes. Its ability to hang from car, train, or airplane pockets and attach to luggage handles adds to its versatility. The durable polyester construction is water-resistant and machine washable, ensuring longevity. However, some users note the lack of expandability for bulkier items as a potential caveat.

Vaganth Airplane Pocket Organizer Stands Outs
By contrast, the Vaganth Airplane Pocket Organizer stands out with its durability, thanks to its 600D Oxford fabric, which is robust and machine washable. With 10 pockets, including mesh and zippered ones, it provides ample organization for travel essentials like tablets, cords, and even laptops up to 11”. However, its design prioritizes storage over aesthetics, and it may feel bulkier for travelers focused on minimalism.

Airplane Pockets Prioritize Hygiene
Airplane Pockets feature a patented tray table cover with four expandable pockets, offering both cleanliness and significant storage. Highlighted by travel publications, it transforms tray tables into organized areas while providing germ protection. Its lightweight 100% polyester build is stretchable and machine washable, geared toward frequent flyers who prioritize hygiene and easy access, but it may take up some knee space in economy seating.

Lusso Gear Economical Alternative
The Lusso Gear organizer is an economical alternative that focuses on compactness and versatility. It features three zippered mesh pockets designed for visible and secure storage of flight essentials like tablets, snacks, and personal items. The reusable, machine-washable cover creates a hygienic tray table while remaining foldable and lightweight, making it ideal for families or parents traveling with toddlers. However, it offers fewer compartments compared to the others and might feel less premium in materials and durability.

Pack Smart, Travel Happy!

The So-Mine Commuter Essential Bag is a win for anyone who values convenience, organization, and durability while traveling. Whether you’re a frequent flyer, a daily commuter, or someone who just loves being prepared, this bag keeps the chaos out of traveling and simplifies your experience. Don’t settle for the mess of regular totes and laptop bags—this bag is your new travel buddy waiting to happen.

Ready to ditch the travel stress? Click the links and snag your So-Mine Commuter Essential Bag today

The future of inclusion in meetings and events

On Jan. 20, 2025, President Donald Trump issued Executive Order 14151, “Ending Radical and Wasteful Government DEI Programs and Preferencing,” a federal rollback of Diversity, Equity and Inclusion (DEI) initiatives.

For DEI advocates within the meetings industry, this has led to uncertainty about what this means for the future of DEI initiatives.

Despite the optics, many are still determined to keep DEI alive and hope others will double their efforts.

Jason Dunn

Smart Meetings spoke to several advocates within the industry to check the pulse on what planners and other DEI advocates should be doing during this shifting political landscape.

Jason Dunn, CEO of National Coalition of Black Meeting Professionals, said it best: “Right now, our industry is at a crossroads. Some organizations are resolute in their journey toward equality, while others go with the wind—whichever way public opinion shifts, they follow. The question is, who will stand firm, and who will fold?”

Now and Then: A Different Time

Compared to today, DEI initiatives, consultants and policies had no shortage before the 2024 election. Following the murder of George Floyd in 2020, DEI played a major role in looking at systemic inequalities within society, bringing the Black Lives Matter movement discussion into a global conversation of racial justice and inequality.

The impact of the federal rollbacks has caused many companies to reshuffle quickly, notes Adrien Tombari, CEO and co-founder of adn., an international, multilingual, inclusive talent agency based in Montreal, Canada.

Read More: The Diversity Among Us

Zoe Moore

“DEI was, for the last two years, one of the most asked subjects for event planners and HR leaders,” Tombari continued, “and now, we see a shift—interest is coming down. Some companies treated it as a trend, something nice to do, but without actual meaning behind it. Those companies are now cutting budgets, which shows they never understood DEI in the first place.”

The intended message of inclusiveness DEI has long promoted has become quite different under the Trump Administration.

Smart Meetings spoke to strategic DEI consultant Zoe Moore about politicizing DEI’s intended purpose: “When the weaponization of DEI [happens], making it seem like DEI is reverse racism or that marginalized groups just want everything for themselves, all of that propaganda has branded DEI to be negative and an intentional distraction that distorts the true objectives and their benefits to the meetings and events industry.”

Pressure on DEI

As the saying goes, money talks.

Unfortunately, many businesses may fear reprisal from the U.S. government if they do not follow through on their rollbacks.

“Some organizations are having to go through their websites, bylaws and mission statements to erase or delete words that may be in conflict with the funding sources they rely on,” said Dunn. “Others are standing their ground, waiting for the courts to determine what is legal versus what is not.”

If it impacts a company’s bottom line, DEI initiatives may not survive.

“I think the next few years will be tough for the industry, similar to how Covid impacted us. We are in a discretionary budget space—when companies struggle, events and DEI initiatives are among the first things cut,” said Tombari.

Industry Perspectives

Adrien Tombari

The backlash of DEI has created two narratives, according to Tombari.

“What we see now [are] two types of companies. One that is essentially anti-DEI now because it’s no longer trendy. And the other that is actually committed to doing the work for the right reasons. We see a very clear breach between organizations—those who are continuing and those who are retreating.”

While some professionals may be looking for more tangible actions, Moore believes being more intentional about DEI integration is key.

“We need to move from performative DEI to actual integration that is measurable and sustainable. No more one-time efforts. No more tokenization. No more surface-level commitments like rainbow capitalism.” Moore continued, “It’s time to bake DEI into our business models, our policies and our event design at every level. DEI is about human rights and everyone deserving the right to be seen, heard and valued. “

Who Lives in the Margins

The concept of marginalized individuals is often about Black and Brown communities, but as Dunn states, it isn’t as black and white as it seems.

“One of the biggest misconceptions is that DEI is only about Black and Brown people. The reality is that white women have been the biggest benefactors of diversity, equity and inclusion policies. And beyond that, the hospitality industry’s workforce is largely made up of people of color,” said Dunn.

People like Moore believe it is essential to have a firm grasp of information and education around DEI issues, saying, “We need to strengthen our self-awareness and self-management. That starts with educating yourself—on your own identity, your own history, your own biases. Then, look at your social circles. Are you in an echo chamber? Who are you engaging with across different identities?”

Moving Forward

This brings us back to the big question: What now?

Tombari encourages event planners to look at all types of marginalized voices and perspectives for their next event.

“If we want to keep making a difference, we need to shift from just focusing on diversity to true inclusion. Inclusion means having a transgender woman speak about leadership. It means having a Black male speaker talk about HR trends, not just diversity,” Tombari offered. “DEI isn’t just about putting marginalized voices on stage to talk about their struggles—it’s about integrating them into every aspect of the industry.”

Ultimately, all voices matter at events, and the rollback should not prevent planners from bringing together diverse speakers.

“We always look at historical movements and say, ‘If I were there, I would have done something.’ Well, this is our moment. We are in the middle of history. The question is, when people look back 10 or 15 years from now, what will they see? Who stood up? Who remained silent? Who was complicit?” Dunn continued.

“At the end of the day, everyone can do something. You don’t need a grand platform—use your voice in meetings, planning sessions [and] in hiring decisions. The smallest acts of advocacy add up.”

For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. These professionals make decisions that can directly impact your success, and building strong relationships with them is vital to becoming their go-to partner. To truly capture their interest and secure their business, you need a precise, well-crafted hospitality digital marketing strategy tailored to their unique needs.

Understand Your Target Audience: Who Are Meeting & Event Planners?

Meeting and event planners are creative, detail-oriented professionals responsible for organizing everything from corporate conferences and trade shows to weddings and incentive travel. They juggle tight budgets, high expectations, and strict deadlines to deliver memorable experiences. To win their trust, you’ll need to fully understand their challenges, priorities, and preferences—and position your services as solutions to their problems.

Key Challenges for Meeting Planners:

Budget constraints and cost-saving goals
Finding venues or suppliers with flexible options
Creating seamless, memorable attendee experiences
Dependable communication and quick responses

By understanding these pain points, your digital marketing efforts can address their needs front and center.

Define Your Unique Value Proposition

Event planners are inundated with choices. To stand out, clearly communicate what makes your product or service unique. Whether it’s a premier location, personalized service, innovative technology, sustainable options, or a collaborative partnership mindset, your value proposition should resonate with their professional goals.

Ask yourself:

What makes my venue, service, or product indispensable to planners?
What can I offer that competitors cannot?
How do my strengths save time, reduce expenses, or create exceptional guest experiences?

Highlighting these features in your marketing efforts can make a significant difference.

Optimize Your Online Presence

Most meeting planners begin their search for suppliers online. Your digital footprint often forms the first impression and a well-crafted digital marketing strategy can be the key to standing out in the crowded hospitality market. With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media.

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1. Sponsoring Newsletters

Sponsoring newsletters can be an effective way to reach potential clients directly in their inboxes. By partnering with travel-related newsletters, hotels can share promotional offers, highlight unique amenities, and encourage bookings. This approach allows for targeted marketing, especially if the newsletter is geared toward specific demographics interested in meetings and hospitality. Personalizing the content in these newsletters can significantly increase engagement and conversion rates, helping to cultivate a loyal customer base.

2. Placing Banner Advertisements

Banner advertisements on relevant industry websites are another great strategy. These ads can be visually appealing and strategically placed to capture the attention of meeting planners who are actively seeking accommodations. It’s essential to ensure that these ads are linked to a well-designed landing page on your hotel’s website, which provides information and an easy booking option. Effective use of keywords and strong calls to action will enhance the effectiveness of these ads.

3. Leveraging Social Media

Social media platforms like Facebook, Instagram, and LinkedIn have become powerful tools for hotels to engage with potential guests. By regularly posting high-quality images, videos, and updates about your hotel and local attractions, you can build an online presence that resonates with corporate meeting planners. It’s beneficial to create engaging video content that showcases unique experiences at your hotel, as videos generate significantly higher engagement rates compared to static posts. Additionally, social media allows for real-time interaction with guests, fostering a sense of community and encouraging direct bookings through timely promotions.

Expand Your Digital Marketing with Smart Meetings

Attracting meeting and event planners requires a tailored, thoughtful approach that aligns with their needs and challenges. By understanding what drives their decision-making process, leveraging digital and in-person strategies, and offering personalized, relevant content, suppliers can forge strong partnerships. Remember, success in this industry is built on relationships—nurture them, earn trust, and watch your bookings grow.

Ready to take your strategy to the next level? By sponsoring newsletters, utilizing banner ads, and leveraging social media, hotel sales managers can more effectively attract customers and drive direct bookings, positioning their properties for success in the competitive hospitality market.

Get in touch with Smart Meetings today.

Sources:
https://blog.digitalnexa.com/10-effective-digital-marketing-strategies-for-hotels-updated-for-2025
https://www.fivestarcontent.co/blog/hotel-marketing-tools
https://www.cvent.com/en/blog/hospitality/hotel-advertising
https://www.sabrehospitality.com/resources/article/top-10-hotel-marketing-strategies-to-boost-your-bookings-in-2025/
https://rategain.com/blog/role-of-digital-marketing-in-hotel-success/

Inspiration typically comes from well-placed catalysts in our lives. Maybe it was that one conference you attended, where a speaker spoke to a part of you that you never even knew existed. Maybe it was the day you found yourself alone in nature, taking a break from your busy life, with no one else in sight, and clarity and inspiration emerged from the calm. Maybe it was someone who made you feel seen and heard, someone who leaned into your passion, celebrated your ideas, and believed in you.

In order to truly understand what inspires us, we need to know who we are first. Embedded in our individuality are our gifts, no two of us are the same. The very fact that we are here on this earth is extraordinary in itself! It’s actually so extraordinary that the odds of being born are similar to the probability of 2.5 million people rolling trillion-sided dice and all landing on the same number. You were special from the start, and who you are, down to the smallest freckle, is no mistake. So, who are you?

Many of us lose this sense of self along the way. We get caught in comparisons, societal expectations, and the opinions of others. When you’re constantly told who you should be or who you’re meant to be, it’s easy to forget who you actually are or who you want to become. It’s high time to take that power back. Remember, you were extraordinary from the start, just as you are!

Those things that energize you, make you feel unstoppable, and set your soul on fire contain hints of who you are and what your gifts are. If you take a moment to sit back and close your eyes, you can probably think of a recent time that you felt this; the stars just felt aligned, you knew that you loved what you were doing in the moment, you knew that this was your best you coming to the table.

The problem, though, is that most of us don’t live in that space enough. We become overly concerned with what others may think of us, down to the way we laugh, speak, sit, or stand. It feels wild to write this, but I know I’ve had these thoughts in past interactions: “Do they perceive me as a leader? I need them to know how experienced I am. I must be cognizant of the inflections in my voice so they don’t doubt my knowledge of this topic.”

Why do we do this? Where did all this overthinking come from? It’s learned behavior and it’s exhausting. We’ve had experiences with so many people throughout our lives and careers—many in positions of power—who encapsulated this same thought process. Over time, we’ve internalized these external definitions of success. But it’s time to free ourselves from comparison and carve our own path.

As event professionals, we know we are gifted in serving others and making incredible, unforgettable moments a reality. But when we are unapologetically ourselves, magic happens. Our creativity is heightened, our passion fuels collaboration with the brilliant minds around us, and we become unstoppable.

Finding a community where you are encouraged to be yourself, without judgment, is essential. The dream teams are made up of people willing to throw spaghetti at the wall to see what sticks, who listen to real, unfiltered ideas, and who want to collaborate with others from different life experiences and perspectives. They won’t care about the inflections in your voice or whether you sit up straight enough. They care about the passion and innovation you bring to the table. That comes from leaning into your authenticity, experiences, and ideas; which are your own and will be different than any other person on this earth.

We need to come together and celebrate the uniqueness of those around us. We must highlight each other’s gifts, challenge one another to lean further into them, and work together—not only to create the most show-stopping events for others but also to build the most meaningful and fulfilling lives for ourselves.

Lisa Kaszubski leaning in in gesture to listen more

Lisa Kaszubski, CMP, MCLC, is a seasoned meetings professional with nearly 20 years of experience in hospitality and events. She has led the planning and execution of over 1,000 events and held executive leadership roles across the industry. A Certified Meeting Professional and Master Certified Life Coach, Lisa is also the founder of Sister, We Hear You: a platform supporting women in the industry. In 2024, she was named an Industry Leader by Smart Meetings.