SAUSALITO — Due to the planned power shutdown by utility PG&E in the San Francisco Bay Area, Smart Meetings has closed the office today due to lack of electricity. We are continuing to monitor the situation, particularly in how we will be affected by Tuesday’s planned outages as well. Over 1.3 million customers in the Bay Area, including our office, are without power. There may be delays in response by staff, and we may not be reachable by our office phone. Utilize our contact us form in order to reach us.

October 29th, 9:30 a.m. PT: Our office will be closed again today due to additional power outages. We will continue to monitor the situation, and if you need to reach us, you can contact us here.

Corporate social responsibility (CSR) is good for the world, good for your image and good for your karma. One excellent way to incorporate giveback into your events is through a specific CSR activity.

MoreCSR: A Motivating Force for Good in Incentive Travel

Planners have many options when trying to determine what CSR activity to add. Here a few tips and tricks on how to choose the best activity for your group to help create an effective event in the most fun, engaging way possible.

Who is Your Event for?

The first step in choosing a CSR activity is recognizing whom you are choosing it for. If you are hosting a medical conference of health professionals, you might want to choose a charity that focuses on health care, while a room full of environmentalists would likely be more passionate about a sustainability charity.

Where is Your Event?

The next step is determining possibilities at your event’s location. If you are planning a corporate retreat to Mexico, look for local charities or organizations that your attendees can help with there. Not only will you be making an impact in the area that is hosting you: Your attendees will be closer to the action and really feel as if they are making a difference.

Current Events

When it comes to which geographical area or charity type you want to focus on, why not check out current events? As situations change, so does need. Staying up to date on current events can help you choose a CSR activity that will benefit those who are in real need when your event occurs. Your attendees will also likely be more interested and engaged, as the activity will be topical and inspiring.

Get Creative!

As for your actual activity, get creative with it! While some attendees prefer to cut a check and be done with it, if you make an activity fun and engaging, your guests will want to participate (although checks are always welcome as well!). Get active by planting some trees or volunteering at a local animal shelter. Or get competitive by organizing a poker game or table tennis tournament – with the winner getting to choose which charity they want to donate the prize money to.

MorePlogging: A New Trend Combining CSR and Wellness

Alternatively, use your attendees’ skills (are there great designers or marketers in your crowd?) and have them do an hour or two of work for a charity on site. That way, attendees can work together, practice some things they have undoubtedly learned at your event and help a charity in the best way they can.

Reach Out

At the end of the day, when you are planning a CSR activity, you are offering a charity either financial help or labor. Therefore, the charity or organization will be more than willing to work with you. So, once you have chosen the ideal charity for your group, reach out to it and work together to create a CSR activity that is effective, fun and ticks all the boxes (including time, budget and location) for your event.

Portland Regency Hyatt, Oregon

This 600-room property—which is accepting reservations beginning Jan. 7—is directly adjacent to Oregon Convention Center and smack-dab in the middle of the city’s neighborhood divisions. It’s a full-service hotel with 20 event venues spanning 38,000 sq. ft., a multicultural barbecue restaurant and a 24-hour guest market with local treats and snacks. The property is just a few miles from the Portland International Airport (PDX) and a quick walk from a MAX rail station.

Graduate Annapolis, Maryland

This 216-room addition to the spirited coastal swatch of Annapolis spunkily tributes the surrounding collegiate Navy influences and bayside culture. With a refreshingly modern seafaring style throughout and more than 20,000 sq. ft. of event space, guests find their sea legs in no time. Fresh tastes aren’t limited to decor:  The coffee shop serves up breakfast sandwiches and third-wave coffee, while Camp Severn’s bay-inspired menu and nautical cocktails help you bring the day into harbor.

The Hoxton, Downtown LA

The uniquely concepted Hoxton has brought its upscale communal vibe to the Fashion District. It boasts 174 guest rooms, in four different sizes. The Apartment, the brand’s event space, hosts up to 120 people and offers home-away-from-home intimacy. It’s accessible to The Pantry, a gorgeous gathering-friendly kitchen space, prestocked for get-togethers. Groups can also utilize Sibling Rival, an all-day lobby restaurant, or head to the rooftop for poolside nibbles or dinner, backset by city views.

Hotel Effie, Miramar Beach, Florida

Sandestin Golf and Beach Resort is introducing Hotel Effie, named after the owner’s grandmother and featuring the storied Southern hospitality. It provides 250 guest rooms and 65,000 sq. ft. of meeting space, as well as 2,400 acres of beaches, bike trails and a bayfront that includes 15 tennis courts and four championship golf courses. Hotel Effie also features a state-of-the-art fitness center, a luxury spa, a full-service restaurant concept and the only rooftop pool on the Emerald Coast.

Editor’s Note: One year later and our thoughts are again with our neighbors facing blackouts, evacuation and loss of property. We are without power in our offices, but still working hard to bring you the news you need to do your job wherever you are. The tips below are still helpful as our job is to keep our teams and our guests safe no matter what happens. Have you had a meeting impacted by the fires and blackouts? How did you adjust? Email us at [email protected].

In what has become a far too familiar cycle, California is again dealing with a rash of wildfires, now officially declared federal disasters. Starting Thursday, November 8, a wildfire known as the Camp Fire has burned in the hills and communities of Butte County, 80 miles north of Sacramento. Meanwhile, two more fires have raged in Southern California—the Hill Fire in Ventura County and the Woolsey Fire in Ventura and Los Angeles Counties. The Camp Fire is now the largest and deadliest fire in California history, taking at least 42 lives, destroying 125,000 acres, and nearly 7,000 structures. While not as extensive, the Woolsey Fire has taken two lives, consumed nearly 100,000 acres of its own and destroyed 435 buildings.

Meetings industry leaders throughout the state have rushed to provide support for those affected by the flames and smoke while sharing updates about all the areas unharmed and still open for business. Visit California posted, “California is a large state and wildfires in one location typically have no impact outside a limited area. In fact, a vast majority of the Golden State is currently unaffected by fires. Visit California’s first concern is always the safety and well-being of California residents and visitors, so we recommend that visitors who are planning a trip to California contact their hotel and local convention and visitor’s bureau for all pertinent updates.”

Discover Los Angeles posted, “Our thoughts are with the heroic first responders, our neighbors in Malibu, Ventura County, and the Los Angeles County residents currently impacted by wildfires. As the official destination marketing organization for Los Angeles, visitor safety is our utmost priority. We work closely with local, state, and federal officials as well as with our partners to ensure that we collectively deliver on this objective.… At this time, there is no structural or logistical impact to the City of Los Angeles that would affect visitors.”

More: Natural Disasters Create New Challenges for Meetings Industry

Clear the Air

While the Santa Anna winds—60-70mph gusts in Southern California—present a dangerous variable for firefighters, it is having the added effect of cleaning the air. Throughout the state, air quality has been an ongoing issue, with portions of the state still under moderate to unhealthy air quality advisories.

Those planning events in affected areas can take proactive steps to keep themselves and attendees safe.

  • Check local air quality reports and visibility guides. Listen and watch for news or health warnings about smoke, such as on AirNow.gov and AirFire.org. Some communities also maintain online monitors that measure the amount of particles in the air.
  • Keep indoor air as clean as possible. Keep windows and doors of venues closed. Have the venue run an air conditioner, but keep the fresh-air intake closed and the filter clean to prevent outdoor smoke from getting inside.
  • Adjust agendas to reduce exposure. This could include moving outdoor activities inside or reducing strenuous exercises that could exacerbate breathing problems.
  • Prevent wildfires from starting. Prepare, build, maintain and extinguish campfires safely. Follow local regulations if you burn trash or debris.
  • Do not rely on dust masks for protection. Paper “comfort” or “dust” masks commonly found at hardware stores are designed to trap large particles, such as sawdust. These masks will not protect your lungs from the small particles found in wildfire smoke. Only use masks with respirators.
  • Plan ahead. Establish a chain of command, communicate assembly points, keep a list of guests, including individuals with special needs.

How to Help

While, the federal government has issued a disaster declaration, clearing the way for FEMA and federal funds to reach victims of the fires, more aid is welcome. Paul Van Deventer, president and CEO of MPI, said in a statement, “Meeting Professionals International shares a deep concern for those feeling the impact of the California wildfires, including members of our Northern and Southern California chapters. We extend our prayers for relief. If you would like to show your support with a donation, we encourage you to explore the many organizations providing immediate assistance to those in need on the ground, including the American Red Cross.”

You can donate to the Red Cross here.

Donated items often go unused and just take up space. If you do feel the desire to donate, organizers point to money and gift cards for all purpose stores such as Target and Walmart as being the most helpful. Additionally, there are programs such as Airbnb Open Homes that allow you to list your home as housing for evacuees. For more general donation opportunities, see the following.

California Community Foundation’s Wildfire Relief Fund: Supporting victims with rebuilding homes and medical treatment.

North Valley Community Foundation: Supporting the evacuation centers themselves.

Humane Society of Ventura County: Supporting animal relief in Southern California.

Even the best planned events can fall prey to emergencies. And whether this emergency is an active shooter, a natural disaster or a medical issue, those responsible for the event are responsible for the well being of all attendees and speakers.

The secret to handling an emergency well is preparing to communicate effectively. This communication plan can’t be determined in the heat of the moment. The following three steps can aid in developing an effective emergency communication plan to keep everyone at an event safe.

Compile Contact Info in Advance

You can’t communicate if you don’t have the basic information that allows you to reach every attendee.

MoreAdvice from Emergency Management Experts

Unless your event is small enough that all attendees will be in the same small room at all times, you probably need more than a loudspeaker. Because cell phones are so prevalent, collecting phone numbers of each attendee is an easy way to ensure that you can communicate with everyone.

This information needs to be stored somewhere digitally so that it can easily be used to contact everyone at once if necessary. Whether this means collecting this information in advance or entering it into a database upon check-in, it’s important that it’s completed as soon as everyone is together.

Pre-record Messages for Specific Situations

It can be difficult to get a message across once an emergency is actually occurring.

One way to avoid stumbling over a message in the heat of the moment is to record some messages in advance. The goal here is to determine what emergency situations are most likely. For example, if your event is in Florida during hurricane season or held in a high profile location in Washington D.C., the messages can refer to hurricanes or terrorist-type attacks respectively.

These messages can be typed to be sent out as mass text messages or recorded to be sent as voice broadcasts.

Create Avenues For 2-Way Communication

During an emergency, those in charge aren’t the only ones that need to be able to convey information to others. It can also be beneficial to open up avenues of communication for event attendees to keep organizers up to date with information specific to an individual’s location or perspective.

MoreThe Essential Emergency Plan Checklist

This can be accomplished via a well-publicized shortcode, a hotline, or polls sent via voice or text. They can be used to gather information about traffic conditions, damaged buildings, the location of an active shooter or any other pertinent information.

Once information is shared with event organizers, they can share it with local law enforcement, first responders and other attendees.

Ready, Set…Go!

Creating an emergency action plan for your event can seem daunting, but it’s important to recognize that the key is communication.

Compiling info in advance, and even recording messages in advance, allows you to convey important information as soon as possible. Providing attendees with a way to reply or provide their own information allows you to stay up to date and keep other attendees up to date.

These three steps prepare you to efficiently handle any emergency that could disrupt your event, keeping organizers and attendees safe.

Brooklin Nash writes about the latest tools and tech trends for DialMyCalls. When he’s not writing, you can find him reading YA dystopian fiction (with guilty pleasure) and cooking.

As the air grows scented with cinnamon, clove and spice, scarves come out to play, and our thoughts turn to pine trees and pies, we begin to anticipate holiday celebrations. Where better to experience the most joyous season than in actual Fantasyland?

Disneyland, which is in the business of making dreams come true and memories that endure, is not only a nostalgic journey for your inner child, but a top events destination for gatherings of any stripe. Here, we share how to get started planning a Disney event, plus holiday-specific tips for adult enjoyment of the Happiest Place on Earth.

Plan Your Event at Disneyland

Wondering why you’ve never seen a corporate bash while strolling through Frontierland or spinning on Mad Hatter’s tea cups? It’s because the park has a multitude of hidden areas for events. Including the park-attached hotels, Disneyland offers over 180,000 sq. ft. of completely customizable event space, plus an entire team to take care of the specifics—from which space will suit your needs to themes and catering details. Host at Starcade, for example, which is a secret events-only space within Tomorrowland, or stage dinner inside elegant Carthay Circle restaurant, a replica of a theater from Hollywood’s Golden Age, in California Adventure.

MoreWalt Disney World Swan and Dolphin Resort to Add Hotel Designed for Groups

The Disneyland Hotel, Grand Californian and Paradise Pier hotels encompass enchanted meeting spaces with the bonus of park attachment. The best place to start planning is with Disney’s full-service meeting and events team. It can get event attendees—and their friends and family—specially priced park admission tickets.

Not to Miss: November and December

Photo credit: Joshua Sudock/Disneyland Resort

The parks will be decorated to the festive max, but an extra treat for the eyes is the holiday version of World of Color. This spectacular display will get sugarplums and candy canes dancing in your head in no time. Insider tips: Use the Disneyland app for FastPasses, and if you book at the Grand Californian, your group will have access to a private viewing deck.

On Nov. 2–3, it’s Dapper Days. Your attendees can join thousands of guests dressed to the nines, many in vintage-inspired attire or dressy takes on character costumes.

Later in the month, restaurants in Disney parks and connected hotels get in the spirit with everything from festive snacks to full-out spreads. No matter what day you’re there or where you eat, making reservations well in advance is a must.

If your group might be curious about the park’s holiday history and likes getting its steps in, get it on the 2.5 hour walking tour, which includes reserved seating for A Christmas Fantasy Parade, festive treats and a collectible pin to commemorate the experience. But perhaps the most unique December event is the Candelight Ceremony, presented live by a celebrity narrator (whose identity is kept secret until the first night). It takes place Dec. 7–8.

Seasonal Eats and Treats

We all know that when visiting a theme park, sugar and calories cease to exist. Thank goodness, because tempting morsels lurk around every corner. Here are some of the best:

  • Freshly made Matterhorn Macaroons from Jolly Holiday Bakery in the morning
  • Crunchy, craggy and generously portioned fried chicken from The Plaza Inn, and save room for the Yule log they serve for dessert—the star of many a Disney Insta.
  • Lobster nachos at recently renovated Lamplight Lounge (formerly Ariel’s Grotto and The Cove bar). The restaurant is an after-hours hangout for Pixar Studio animators and creators, and gastropub fare is served alongside craft cocktails.
  • Tiki drinks at famed Trader Sam’s at Disneyland Hotel, a bar and eatery that transports you to 1950s Polynesia through the magic of imagineering. Sitting at the bar is a bit like being on a ride. We won’t give away why.
  • Fresh, subtly sweet hot apple cider (with rum, if you please) and pastry treats from the holiday cart in the lobby of Grand Californian Hotel & Spa.
  • Corn dogs from the red trolley car in Disneyland—savory sausage hugged by perfectly fluffy, just-sweet cornbread. Insiders know—this trill cart serves the best.

Adulting at Disneyland

Setting your meeting or event at Disney presents endless options, plus the chance to top it off by celebrating the kid inside of you. Even as grown-ups, there are rides your attendees won’t want to miss—and for that a MaxPass is well worth the $15 investment. A little adulting will keep things running smoothly: download the Disneyland App for wait times, make reservations for your seated dining experiences, and enjoy Walt’s world of wonder during the most spirited time of year.

 

Sometimes the typical meeting space doesn’t offer enough excitement. Planners and meeting professionals are on a constant quest for team-building ideas to make their events unlike any other. In a time where experiences are trending, why not add some adrenaline into the mix? Action-packed activities not only support attendee engagement but also help to break the ice and encourage camaraderie among peers. These types of adrenaline-inducing meeting experiences can also help to get groups outdoors and moving. Here are four picks that offer more than just breakfast and a place to sleep.

1. The Gabriel Miami, Florida

The Gabriel Miami in Florida is a Curio Collection by Hilton property, which has launched a unique and exhilarating package for groups that includes trapeze lessons at The Flying Trapeze School. Located across the street from hotel, the school offers waterfront views of stunning Biscayne Bay and Miami’s downtown skyline.

The “Soaring Group Adrenaline Package,” includes a plethora of amenities, such as group accommodations for one night in an upgraded room, a cocktail reception held on the third-floor library lounge, an hour of passed appetizers with house wine and beer, and a two-hour private trapeze lesson with the Flying Trapeze School for 10 people.

2. Hyatt Regency Lost Pines Resort & Spa, Texas

Take advantage of ropes courses, a 30-foot rock climbing wall, a 250-foot zip line, trap shooting and archery at this resort outside of Austin, Texas. With more than 400 acres of property, your colleagues or attendees will ditch the boardroom for activities that foster experiential team building. From kayaking trips to cooking classes, get your adrenaline pumping and creative juices flowing.

The resort is situated on the banks of the Colorado River, so groups also have access to several water-themed team-building experiences. You can cruise the river on six- to eight-person rafts, take part in the “Splash Raft” where a guide leads teams through water scrimmages and challenges with paddle splashes and water guns, or test your creativity and skills with the “Raft Building” adventure, where groups work together to construct rafts and see which ones make it farther down the river.

3. Faralda NDSM Crane Hotel, Amsterdam

Are you a thrill-seeker looking for the unconventional? This Amsterdam resort sits at the top of an iconic industrial crane, offering three stunning designer suites and an open-air Jacuzzi with sweeping 360º views of the city. Refurbished and renovated to a Five Star level, the individually themed accommodations are suspended 164 ft. up in the air and come with separate living areas, luxurious bathrooms and other suite-specific amenities.

Since there are three suites, each have their own aesthetic and feel. Stay in the Mystique, Secret, or Free Spirit suite and take a breath-taking look of the city below you. Typically, all units gently sway in the wind, providing constantly changing views. In addition to its rooftop spa pool, the hotel also offers bungee jumping for the true daredevils.

4. Viva Wyndham Dominicus Palace Resort, Dominican Republic

Instead of the typical tropical location, take a trip to a Dominican Republic resort where you can soar through the air with a free trapeze lesson. Actual circus performers teach guests how to hang upside-down by their knees while swinging 25 ft. in the air. Professional staffers and security wires will put you right at ease.

In addition, the 330-room, mid-range resort offers great spots to swim on the beach, snorkeling areas, tennis courts and water sports.

Next to the freedom to work in your pajamas, there is a laundry list of benefits to be gained from working remotely. Working from home is beneficial for the environment, employers and the employee, so it’s no wonder that it’s become more popular.

Working outside of the office reduces costs for both the employer and the employee, as commuting, food and child care expenses—which can amount to $7,000 on average, according to Tecla, a global IT recruiting company—are lessened.

It also directly contributes to greater feelings of happiness, with 71 percent of remote workers, compared with 55 percent of on-site workers, reporting that they are happy with their job. Those who work from home at least once per month were 24 percent more likely to report feeling happier and more productive, according to a study by Owl Labs.

Hotels across the United States have carefully crafted their spaces around the new working landscape, making for a happier space for planners that work from home, as well as for the remote workers in general. Here are some hotels that are offering particularly inventive spaces.

The Library, 11 Howard, New York City

The social spaces that make up The Library have recently been moved to the second floor to better serve as extensions of the guest rooms. This co-working area, which features wood flooring, plaster walls and furniture from around the world, is ideal for planners looking for a working space that doubles as a respite area.

The Cafe at The Ritz-Carlton, Chicago

Replete with natural light and beautiful white marble counter tops, The Cafe is the perfect spot for planners who need a few hours to get some work done or have an intimate, casual meeting.

Moxy Times Square, New York City

This second-floor lounge area is equipped with loads of seating and charging areas. Studios in this space can be rented out for groups of up to 20 people. It’s easy to grab a bite from the nearby bar, and once the work is done, it’s just as easy to grab a cocktail to celebrate a job well done.

Hotel Indigo Lower East Side, New York City

Do you love gorgeous views, no matter which way you look? Then the lobby at Hotel Indigo is the place for you. Work while you enjoy 360-degree, unobstructed views of Manhattan from the 14th floor. After the work is done, you can move one floor up to Mr. Purple, the hotel’s signature restaurant, which is complemented by two terraces and features a rooftop bar and pool.

Coco and the Director, Charlotte Marriott City Center, North Carolina

This is a coffee shop that doubles as a co-working space for people to collaborate and share ideas. Coco is not shy about its mission to give back to the community, often hosting events for local artisans to showcase their talent. Three free co-lab spaces—which are rentable on a first-come, first-serve basis—are available.

Starterhaus, Gravity Haus, Breckenridge, Colorado

Set to open December 2019, Starterhaus is a co-working space in Gravity Haus—a new ski-in/ski-out property—that features a kitchenette and storage cubbies. There, meeting professionals can get things done while enjoying incredible views of the Colorado mountains. Day passes are $35 and monthly passes are $299; the entire space can be bought out for private groups and conferences. Feel free to bring your pups, as this space is dog-friendly.

The Wayfarer DTLA, Los Angeles

Every space at The Wayfarer DTLA, set to open late 2019, will be a physical manifestation of the “alone together” concept, whether you’re serving a group large or small. The Kitchen may be small, but it’s a perfect spot for culinary team building, such as an interactive cooking demo or a chef’s table experience. The Wayfarer’s social epicenter, Gaslighter Social Club features a self-serve tap wall. Larger groups would love The Rooftop, where there’s enough networking, drinks and views of downtown Los Angeles to go around—it’s a perfect way to end the night.

AC Hotel Phoenix Tempe/Downtown

The AC Lounge open-space concept is shared among all of AC Hotel’s properties, designed as a modern co-working space by day, and an area to wind down with colleagues by night, with a bar that serves cocktails, craft beers and tapas. This is the brand’s newest property.

Frank Nolan

Nolan announced his retirement after 23 years as senior convention sales manager with Valley Forge Tourism & Convention Board (VFTCB) in Pennsylvania. Lisa Karl, president of sales and strategic partnerships at VFTCB, expressed gratitude for his tenure with the company: “We so appreciate all his hard work, persistence, dedication and commitment…Frank will be missed, but we wish him the best, and a happy, much-deserved retirement.”

Carmie Antongiovanni

Sonesta Hotels promoted Antongiovanni to general manager of Sonesta ES Suites Chicago Schaumburg from her former position as dual director of sales. Before serving at Sonesta, she was opening director of sales and marketing with Home2 Suites by Hilton and prior to that, she was director of business travel sales at First Hospitality Group, Inc. Her previous positions include director of sales and marketing at both Hilton Garden Inn and Sage Hospitality.

Andre Priemer

Priemer is new general manager at The Ritz-Carlton, Lake Tahoe in Truckee, California. Previously, he was with Resort at Squaw Creek in Olympic Valley, California, for six years, where he began as resort manager. He was promoted through various leadership positions there to his most recent role of area managing director. During that time, he also oversaw The Landing Resort & Spa in South Lake Tahoe, California. Throughout his career, Priemer has held positions with Hilton Hotels, Four Seasons Hotels, Como Hotels and Starwood Hotels.

Mark O’Brien

Detroit-based Shinola Hotel announced that O’Brien is its new general manager. Boasting more than 25 years of experience, he began his career as a front desk agent at New York Hilton in New York City. He then moved into leadership positions at Waldorf Astoria before becoming general manager at Hotel Wales, The Maritime Hotel and The H Hotel, all in New York City; and Vikram Chatwal Hotels. Most recently, he was vice president of lodging at Boyne Mountain Resort in Boyne Falls, Michigan.

Bill Lee

Benchmark appointed Lee general manager of Hilton University of Florida Conference Center Gainesville. Previously, he was general manager at The Grove Resort Orlando. He previously served as chief operating officer and general manager for Christophe Harbour Development Company and general manager of Vail Resorts on the Bahamas. He was also general manager at Mainsail Lodging and Development on the British Virgin Islands.

Andrea Richey

Richey is now director of sales at The Read House in Chattanooga, Tennessee. She has more than 20 years of experience in the industry, and most recently was area director of sales and marketing at The Westin Stonebriar Hotel & Golf Club in Frisco, Texas. Before that, she was director of sales and marketing at Revival at Mt Vernon Place in  Baltimore. She held similar roles at Hilton and Sheraton properties in Louisiana and New Mexico. She was named Director of Sales of the Year for Prism Hotels and Resorts, and Hyatt Sales Manager of the Quarter at Hyatt Regency Suites in Atlanta.

Would you like to be seen as an event professional whose opinion is valued and can have a permanent seat at the table where strategic decisions are made? Howard Givner, founder of Event Leadership Institute, shared the secrets to attaining trusted advisor status in an exclusive interview with Smart Meetings.

Related: 4 Crucial Steps to Making a Positive First Impression

Understand the Client’s Business

Givner argues that “events are a strategic value, which businesses use to drive their goals.” Demonstrating that you understand that business and can help the company accelerate toward leadership goals will earn you a place at the top. That requires understanding how the company makes money, who the client’s clients are, what their needs are and the trends they will be grappling with in the future.

Smart meeting professionals help clients articulate their goals because many of them don’t approach an event knowing the exact results they want. Get comfortable asking:

  • Describe success.
  • What happens if we don’t host this event?
  • Who needs to be impressed?

If you can help clients describes their goals in detail, you have a better chance of meeting their expectations.

Defend Your Opinion

Young event planners are often advised to not question what clients say they want, but turning yourself into an order taker may be the least helpful approach for your career. You have years of experience, so don’t be afraid to push back—in a professional way. Brainstorm possible directions a conversation might transition before the meeting to prepare. Try these approaches to move the needle without ruffling feathers:

  • Role play possible scenarios of how an idea could play out.
  • Cite goals and statistics and let them point the conversation toward the most advantageous outcome.
  • Share industry trends and innovations, thereby adding value to the discussion. Even if the ideas aren’t adopted, you will gain a reputation as someone who is aware of current trends.

Speak the Power Table’s Language

Executives often speak in their own code and look for a few key terms to draw conclusions and made decisions. You have to know how to frame your proposals and at what level to describe them. Too many details and your suggestion will be lost in the weeds. Too high of a level and they won’t have enough information to move forward. Master these terms to decode the conversation:

  • Return on Investment (ROI): the difference between the work put in and the results.
  • Lifetime value: average dollar revenue a business will get from their lifetime.
  • Customer Acquisition Cost: The sales effort and marketing expenses needed to invest in acquiring a new customer.

Relive the entire webinar presentation here.