More attendees than ever are extending stays to relax, recharge and explore after meetings. Here’s how you can do it too, in one of California’s best-kept secrets: the San Francisco Peninsula.

Bleisure is reshaping how meeting attendees plan their trips, and, correspondingly, provides an opportunity for planners to elevate their programs.

Rather than rushing home after a conference or incentive trip, more travelers are tacking on a day or two to decompress, explore and take advantage of being in a destination that their work has brought them to. According to Maggie Lang, chief marketing and sales officer for The San Francisco Peninsula, this mindset is especially prevalent in the Bay Area: bleisure is their number one performing segment.

A Natural Next Step

People dancing at Fiestas Patrias in Redwood City
Fiestas Patrias, photo: Joel Wade for Redwood City Events

For many travelers flying into San Francisco International Airport (SFO), their default instinct is to head into the city. But, Lang says, the surrounding peninsula is a compelling and often underestimated area, and a destination all in its own.

“People want something more nourishing and something more calming,” she says. “They really do seek out the coast.”

This makes the San Francisco peninsula a perfect fit for today’s bleisure travelers. From San Mateo to Half Moon Bay to Pescadero, the region offers a rich culinary culture, delicious fresh seafood, pristine beaches and coastal vistas; visitors can discover local breweries, iconic restaurants like Sam’s Chowder House, go hiking or biking along the expansive coastal trails in and around Half Moon Bay, or choose from many other protected parklands and redwood groves.

Read More: Table Talk: Is it Time for SF to Shine?

In fact, Lang says one of the most common requests from attendees after a full day of meetings is simply the chance to move and breathe in fresh air. “You don’t have to go as far as Big Sur to get this statuesque, amazing coastal vista,” she says.

The author recommends: From downtown San Francisco, drive down Interstate 280 to Highway 1 (the gorgeous Pacific Coast Highway) all the way to Half Moon Bay for some of the most scenic views you never knew you needed. Grab lunch at famous local gem Sam’s Chowder House.

The numbers support Lang’s claim. Hotel stay data collected by the DMO shows average lengths of stay have increased from about 1.9 nights to 2.6, showing a growing interest across the board among business travelers in extending business trips for a few days of personal enjoyment.

Lang says that a large part of it is simply about the economy. The people who take advantage of bleisure are today’s smart and savvy travelers. “You’re already there. You may not spend the money if you weren’t already there, but since you are, it’s like, ‘Heck, I’m going to use my hotel points and stay an extra night or two,’” she says.

From Meetings to Mindfulness

Outdoor seating and firepit at Canyon Ranch Woodside
Canyon Ranch Woodside, photo: Canyon Ranch

The Peninsula delivers a rich variety of activities, from rugged hiking trails around Crystal Springs and Woodside, to beach bike paths and kayaking options in Half Moon Bay, to historic lighthouses and hidden gem towns like Pescadero.

Luxury and wellness seekers can visit Canyon Ranch Woodside, a 38-room resort offering workshops, yoga, spa services and immersive nature experiences.

Read More: Mindful Moments for the Full Mind: A Guide for Meeting Professionals

Lang recommends a sample itinerary: start with a morning at Filoli Gardens—a country house with 16 acres of formal gardens—before grabbing lunch in Woodside. Take the Pacific Coast Highway to Half Moon Bay, bike along the ocean and end your day by grabbing a cocktail at Sam’s Chowder House and watching the sunset.

“There’s just so much to see and do, and it’s all so close,” Lang said.

That convenience is a major draw. SFO is connected directly to car rental services, Caltrain runs up and down the Peninsula and bus routes connect the Bay side to the coast. Still, Lang recommends a rental car for the most flexibility, especially for those who want to explore smaller towns or make impromptu stops at farm stands, distilleries or hidden beaches.

How Planners Can Tap In

Jettywave Distillery outdoor space
Jettywave Distillery, photo: Carlos Betancourt

Bleisure is proving itself to be a tool for planners to drive engagement and boost attendee satisfaction. Lang says her team has been increasingly partnering with hotels and meeting organizers to build custom add-on experiences.

“We actually take our hotel sales teams on FAM trips, similar to what we do with meeting planners,” she said. “Let us show you why Woodside is magic. Let us show you all these new cool restaurants.”

Lang encourages planners to bring in the DMO early. They’ll serve as your local experts on the ground and your foot in the door towards whatever you need to make your meeting a success.

In one standout example, the DMO supported a two-week incentive trip for 1,200 top-performing salespeople. With activities ranging from kayaking and surfing to golfing and dining at coastal restaurants, the variety ensured there was something for everyone, and seamless transportation coordinated by the DMO made it easy.

“We heard from our attendees that this was the best part of our trip,” the event planner wrote after the program.

Beyond the City Limits

While San Francisco remains a major draw, Lang believes many travelers are seeking off-the-beaten-path experiences and want to explore beyond the main iconic landmarks. Especially after the pandemic, there’s a stronger pull toward nature, outdoor experiences and authentic local culture.

The San Francisco Peninsula is a destination rich with history that too few people, residents and visitors alike, know about. Lang says, “The San Francisco Bay was actually discovered by accident, back in the day, in the 1700s. Somebody got shipwrecked in Pacifica, hiked over Sweeney Ridge, and that’s when they looked down and they saw San Mateo County. Where the Golden Gate Bridge is was always covered by fog, so nobody had discovered that inlet. So, the Bay was actually originally discovered up on San Bruno Mountain, looking down.”

The Peninsula is steeped in California history, from the Gold Rush to coastal towns that predate the city by the bay.

“[History is] everywhere around here,” says Lang. “If you go to Filoli, for example, you see what their vacation homes looked like. That’s my wish for everybody: that they discover the rich history of the Peninsula. It’s, I would say, magic. All the magic that you find here.”

The Fourth of July offers reminders for why people gather

Who’s getting excited for the Fourth of July? You can almost already smell the barbeque firing up.

Whatever you do to celebrate our nation’s founding it’s more often than not the same every year, with certain must-haves: a barbeque, fireworks, handheld American flags, good people and sunshine. Overall, nothing too slick.

Meetings, on the other hand, are often far more over the top, with coordinated entertainment, specific programming, thought-out menus, you name it. As New York City-based planner Jaclyn Bernstein, president and owner of Empire Force Events, says, “We, as event producers, sometimes go out of our way to outdo ourselves. At corporate events, there’s an open bar, goodie bags—we don’t even see the centerpieces anymore because we’re so used to it.”

It might seem strange to link the Fourth of July to corporate and business meetings and events. But at the end of the day, both are about gathering—simply in different ways. And the ways people gather for the Fourth can offer some surprising lessons around making business and corporate meetings that much more impactful.

The Bare Bones (No, Not Babyback Ribs)

When it comes to Fourth of July celebrations, Bernstein says, “It’s something really down home—just being with the right people. Someone goofs on the barbeque, and you have the red-and-white checkered tablecloth, people are waving little flags.”

Jaclyn Bernstein headshot
Jaclyn Bernstein

“It’s a state of mind, a feeling—not so much how much money is spent on it and how cool it looks.” 

-Jaclyn Bernstein

And yet, people look forward to these simple Fourth of July parties with serious enthusiasm. Sure, part of that is as simple as having a day off, away from the workplace. But right there comes the question: How do you make a meeting feel that way?

The way people gather on the Fourth can show us, Bernstein says, “[A meeting or event] doesn’t have to be crazy…it’s really focused on the people you’re with. You don’t need a lot to celebrate or to have a good time.”

Read More: Know Whom You Know: Strategies to Create Meaningful Networking Meetings

It’s All About the People

The No. 1 unifying factor between the goal of meetings and a Fourth of July gathering is…drumroll, please…you already know the answer: community.

On July Fourth, you might find yourself with family and friends you only see a few times a year, spending time catching up and enjoying these rare moments. At a meeting, you need to get business done. But what makes meetings so special is that while that business is getting done, people are also making and strengthening their bonds.

Perhaps you plan for a company with remote workers or offices across the country, but everyone gathers for an annual event; that’s the moment for these employees who only see each other once a year or so, but work together all the time, to connect face-to-face.

Valerie Ulrich headshot
Valerie Ulrich

Valerie Ulrich, former vice president of special events and conferences at First Republic Bank and currently a consultant for special events and conferences, says, “It’s about creating new, memorable experiences for people. You meet new people, and you learn about their favorite things, they learn about your favorite things, and before you know it, you end up making a new friend.

“So, these are two different ways of gathering, but connection is part of a meeting, and it’s also part of a party. For planners, it’s about creating ways to get people to interact.”

The Role of Tradition

The way people tend to do a Fourth of July party is rooted in tradition. Hello, fireworks!

fourth of july fireworks show
credit: Shutterstock

“One of the things I think is really fun during this time of year is getting dressed up, with red, white and blue,” says Ulrich. “And decorating is really easy to do. It doesn’t cost a lot of money.”

Traditions vary by group, too. “Thinking about entertainment, maybe people have a special skill. Maybe someone is a singer, and they could sing at a party, or you can set up different food stations where you could have some interaction, set up a contest to see who makes the best pie.”

Ulrich says that, for her events, she also incorporates tradition. For example, she says, “I have a person who specializes in beers, so whatever my theme is, I have him do the beers. It could be for something themed around Oktoberfest, or a lobster fest or a beer tour. So, incorporate that kind of tradition, where you have a person who has a certain talent that could be part of your event every year.”

Ultimately, the role tradition plays for Fourth of July can bring a meeting or event closer to that ideal where attendees walk away describing it as really and truly fun: a setting where they made real connections and lasting memories, and that they want to return to.

Read More: Parade Planning: The Moving Spectacle

“You’re trying to create an experience for people, in meetings as well as at a Fourth of July party,” Ulrich says. “Just try to find a certain type of tradition that you could create in a way that we see tradition in the Fourth of July.”

Can You Unite a Corporate Event with a Fourth Celebration?

fourth of july in new york boat party
credit: Shutterstock

“Typically, the Fourth of July is not a big corporate event,” Bernstein says. “But there are corporate events that do happen. We’ve had clients say to us they’re going to bring some of their employees or colleagues to get out on a boat or be at a venue with the view.” The view Bernstein refers to is, of course, New York City, home to one of the biggest fireworks shows in the country—and that spells I-N-C-E-N-T-I-V-E.

Pulling off this kind of event, however, can be challenging. It’s a day off, a day people want to spend outside of work with their families. “Why would they come to XYZ corporation, whether they work there or are clients of theirs, on the Fourth of July, when they want to be with their family or friends?” Bernstein asks. “Well, give them something they can’t get on their own, such as a view of the fireworks next to the Statue of Liberty.”

With the United States’ semi-quincentennial anniversary—250 years—coming up in 2026, now is the time to start planning a major celebration, if a Fourth of July gathering is something your organization or clients are interested in. In New York City, Bernstein says, it will be part of a yearlong celebration, complete with America’s Fleet Week taking place on July 4th rather than Memorial Day that year.

So, why not let your attendees invite their families on a day that is traditionally spent with family? And, it’s an opportunity to be creative. “It doesn’t have to take away from their own Fourth of July gatherings. Maybe it’s an open house at the company—‘Come by, grab a hot dog or hamburger, get a little flag before you go to your other plans, or go to your other plans and come by afterwards,’” Bernstein says. “Companies just have to be mindful if they’re going to do an event during a time for this type of gathering.”

It’s Good to Gather!

There’s a phrase Bernstein uses all the time: The shoemaker’s children don’t wear shoes.

fourth of july party
credit: Shutterstock

“So, what do [event planners] do on the Fourth of July? Well, I haven’t really figured it out yet. I’m going to a friend’s barbeque. That’s exactly it—we do it all the time, so it becomes the holiday for everyone else to plan while we can sit back and enjoy it.”

Planners, as you make your way to the end of this story, we wish you a happy, restful Fourth. Take a day to enjoy being full-attendee!

There’s no denying that a Fourth of July gathering looks different from a corporate or business meeting or event. But the ways in which people celebrate the Fourth can offer big-time lessons about going back to the basics—how people connect with each other, and why we want to.

Meetings and events, just like that Fourth of July gathering you’re getting ready to attend, have the same core. “It’s really just about gathering and being together,” as Bernstein puts it. “It’s the heart.”

Read More: Drones: The New Fireworks Alternative This July 4th Holiday

The largest convention centers across North America

The bigger, the better, as the saying goes. This is specifically true for meeting planners, who need every square foot to shape their events.

Convention centers are the go-to choice because they typically have a large amount of exhibit space and breakout rooms available, allowing planners to organize and orchestrate an experience for attendees.

Smart Meetings rounded up the top convention centers with the most square footage to help planners better pinpoint what space works best for them.

1. McCormick Place—Chicago, Illinois

Total square footage: 9 million

McCorkmick Place exteior
Photo: Dorti / Shutterstock.com

At the top of the heap, McCormick Place in Chicago has 2.6 million sq. ft. of exhibition space, and the full campus is 9 million sq. ft. of total space.

There are four buildings in total: the North Building, the South Building, the West Building and Lakeside Center. All buildings are connected via pedestrian sky bridges, underground service corridors and the McCormick Place Busway.

McCormick Place is 13 miles from Midway and 20 miles from Chicago O’Hare International Airport (ORD) and has many transportation options, including downtown Chicago’s Loop, which directly connects to the Metra Electric Line and CTA buses and shuttles utilized during events.

McCormick Place is also LEED-certified with a 20,000-square-foot rooftop garden used for catering.

2. Orange County Convention Center—Orlando, Florida

Total square footage: 7 million

Orange County Convention Center exterior
Photo: VIAVAL TOURS / Shutterstock.com

Sunshine and space. Orlando has it; planners want it.

Orange County Convention Center (OCCC) has 7 million sq. ft. of campus space and 2.1 million sq. ft. of exhibit space across the West and North/South buildings.

Read More: Notes from the Road: Orlando

The West Building has 1.1 million sq. ft. of contiguous space and the North/South Building has 950,282 sq. ft.

OCCC is also connected via pedestrian bridges to nearby hotels, including Hilton Orlando, Rosen Centre, Hyatt Regency Orlando and Rosen Plaza Hotel.

OCCC is 15 minutes from Orlando International Airport (MCO), which is convenient for attendees who need to rush to their flights.

3. Las Vegas Convention Center—Las Vegas, Nevada

Total square footage: 4.6 million

Las Vegas Convention Center exterior
Photo: RYO Alexandre / Shutterstock.com

Conveniently located just off the Vegas Strip, Las Vegas Convention Center (LVCC) has a total of 4.6 million sq. ft., including 2.9 million sq. ft. of exhibition space, which also includes a theatre capacity of 2,376, banquet capacity of 11,080 and a classroom capacity of 1,100.

Las Vegas Convention Center is undergoing a $600 million renovation that will continue through 2025.

Read More: Las Vegas: A Flair for the Fabulous

LVCC is within a short walking distance of 150,000 hotel rooms—because, let’s be honest, who doesn’t like a convention center that’s quick and easy to walk to? Weather permitting.

The convention center is accessible via the Las Vegas Monorail, a 3.9-mile train system. Trains arrive every four to eight minutes and travel between MGM Grand and SAHARA Las Vegas.

The Vegas Loop, the Tesla-powered transportation system, offers convenient transportation throughout the LVCC campus. Attendees can utilize the free on-campus rides.

4. Georgia World Congress Center—Atlanta, Georgia

Total square footage: 3.9 million

Georgia World Congress Center exterior
Photo: Darryl Brooks / Shutterstock.com

Between the interconnected three buildings of A, B and C, Georgia World Congress Center (GWCC) has more than 4.1 million sq. ft. of total space, including 1.5 million sq. ft. of flexible space, as well as 98 meeting rooms, two high-end boardrooms and two ballrooms.

GWCC is equipped for vehicle drive-on, making load-in/out seamless for events with heavy equipment and stage sets.

For planners looking to host a TED Talk-style opening ceremony, Sidney Marcus Auditorium can seat 1,740 attendees.

GWCC’s high ceilings in many of the exhibit halls have built-in rigging points that may benefit tech expos, sport activations and other entertainment-based events.

The convention center has flexible meeting room clusters—modular pods—that allow planners to create larger breakout sessions or smaller configurations.

Outdoor space consists of the 22-acre Centennial Olympic Park, which is perfect for receptions and concerts.

5. Jacob K. Javits Convention Center—New York

Total square footage: 3.3 million

Jacob K Javits Convention Center
Photo: Brian Logan Photography / Shutterstock.com

You don’t get nicknamed The Big Apple for nothing.

Jacob K. Javits Convention Center has 850,000 sq. ft. of exhibition space, 500,000 sq. ft. of continuous exhibition space on one level and 122 meeting rooms. If that isn’t enough to prove its size, the campus spans six city blocks.

Javits Convention Center is also LEED-certified with 2,014 solar panels and a 6.75-acre green roof.

There are 1,400 Wi-Fi access points around the campus that allow 140,000 users to connect at one time.

The conference center is conveniently located in New York City’s Hudson Yards, making it easily accessible from LaGuardia Airport (LGA), JFK Airport (JFK) and Newark Liberty International Airport (EWR) using multiple forms of transportation like the subway, bus, Amtrak, New Jersey Transit, Long Island Rail Road and Metro-North Railroad. Attendees can also hop on the ferry.

6. New Orleans Ernest N. Morial Convention Center—New Orleans, Louisiana

Total square footage: 3 million

New Orleans Ernest N. Morial Convention Center exterior
Photo: RaksyBH / Shutterstock.com

New Orleans Ernest N. Morial Convention Center has 322,924 sq. ft. of meeting space, 296 meeting rooms and 1.1 million sq. ft. of exhibit space.

Morial Convention Center offers a full technology service that is fiber optic. The tech team can handle the cabling, networking equipment and extra necessary support for smooth internet connection. The convention center offers free Wi-Fi in all public areas to guests.

On-site staff are easily distinguishable in purple coats and can answer all questions. They are also first aid- and CPR/AED-qualified.

7. America’s Center—St. Louis, Missouri

Total square footage: 2.7 million

Americas Conter exterior
Photo: CiEll / Shutterstock.com

St. Louis’s America’s Center, conveniently located in the heart of downtown, has completed phase one of a $256 million expansion, with phase two finishing in late 2025. The renovation will add 72,000 sq. ft. of exhibit hall space, double the number of loading docks, a hybrid meeting broadcast stage and an enhanced ventilation and filtration system.

Currently, America’s Center offers 502,000 sq. ft. of exhibit space, 80 meeting rooms and 67,000 seats in the Dome at America’s Center.

There are more than 7,500 hotel rooms within a mile of America’s Center.

8. San Diego Convention Center—San Diego, California

Total square footage: 2.6 million

San Diego Convention Center exterior
Photo: 4kclips / Shutterstock.com

Waterfronts and sunny days? San Diego Convention Center has that too. There is also 2.6 million total sq. ft. of space that includes 615,701 sq. ft. of exhibit space and 204,114 sq. ft. of meeting space that holds two 40,000-square-foot ballrooms.

The Sails Pavilion is 90,000 sq. ft. and is located between the two ballrooms. It is glass-enclosed and provides amazing views of the outside.

In 2025, San Diego Convention Center achieved LEED Gold Certification for Cities and Communities from the U.S. Green Building Council. Fruits, vegetables and more are purchased within a 150-mile radius. The kitchens have no disposals, so any green waste is composted. There are water refill stations situated throughout the building.

Attendees are granted complimentary Wi-Fi in the lobby, meeting rooms and ballrooms. There is also digital signage for key locations as well as mobile displays. San Diego Convention Center is complete with AV and production capabilities.

The convention center is within walking distance of many hotels, shops and restaurants, and is 3 miles from San Diego International Airport (SAN).

9. Huntington Place Convention Center—Detroit, Michigan

Total square footage: 2.6 million

Huntington Place exterior
Photo: davslens.com / Shutterstock.com

Huntington Place Convention Center offers planners 723,000 sq. ft. of exhibit space and more than 200,000 sq. ft. of flexible space. The Wi-Fi system allows for 30,000 users at the same time.

There is a 40,000-square-foot ballroom that is divisible and glass-enclosed so guests can get a view of the Detroit River and skyline. The Riverview Ballroom can accommodate theater seating, banquet style or a reception.

Huntington Place has 24,000 sq. ft. of outdoor space that can be used for a variety of activations.

The convention center has a state-of-the-art digital signage system and high-speed Wi-Fi.

Also worth mentioning: Huntington Place Convention Center gained LEED Gold Certification, making it the largest LEED-certified building in Michigan.

10. Toronto Congress Centre—Toronto, Ontario

Total square footage: 1 million

Toronto Congress Centre exterior
Photo: JHVEPhoto / Shutterstock.com

Toronto Congress Centre features more than 1 million sq. ft. of exhibit, meeting and convention space. It also offers 56 state-of-the-art meeting rooms totaling over 100,000 sq. ft.

There is also a 30,000 square-foot ballroom, the largest in Canada.

Loading docks are on street level, allowing for easy access, and include 30 heated and covered Ingenious Docks and 12 drive-in doors for cars and trucks.

Toronto Congress Centre is five minutes from Toronto Pearson International Airport (YYZ) and 20 minutes to downtown Toronto.

There are more than 8,000 hotel rooms within walking or short driving distance. For guests driving in, the on-site parking lot has over 6,000 spaces.

Planning a small get-together or a feast? The culinary team can accommodate from 50 to 10,000 guests. Not to mention, the venue partners with local growers and wine producers to give guests the very best of the region.

Looking to impress executives with seamless transport to your next event? Vaunt just announced a luxurious option that offers more flexibility for short-notice, high-touch flights. Feeling the uncertainty around U.S. business travel? An investor update from Heathrow suggests those concerns may be justified, with signs of softening demand on transatlantic routes. Planning something along the coastal Pacific Northwest? Amtrak Cascades is getting a major upgrade, with a new fleet arriving in 2026 that promises a more comfortable and scenic experience for rail-bound attendees.

As always, Smart Travel is here to bring you the latest updates shaping the way we move, meet and plan.

Vaunt Expands Private Jet Access with Leviate Partnership

Vaunt, the private aviation platform backed by Volato, has added Leviate Air Group to its growing network of third-party operators. The partnership brings 13 additional aircraft into the fold, including six HondaJets—compact, quiet jets favored for short-haul and regional travel.

Originally launched with Volato’s own HondaJet fleet, Vaunt has built its model around on-demand, short-notice trips. The addition of Leviate reinforces the platform’s emphasis on light jets while also laying groundwork for future growth: Leviate’s fleet includes a Bombardier Global 5000, marking the first large-cabin aircraft associated with the Vaunt network.

“Leviate is proud to bring both depth and diversity to the Vaunt fleet,” said Logan Laporte, director of sales for Honda Fleet at Leviate, who noted the potential to help shape new tiers of service.

This could mean more flexibility in sourcing private travel for executives or VIP guests, especially as Vaunt continues to build out integrated offerings like hotel and airline bookings.

Paisly Expands Cruise Options Through Airline Partnerships

JetBlue-owned travel tech company Paisly is broadening its cruise offerings with the addition of four new partners: Holland America Line, Cunard, Virgin Voyages and Oceania Cruises. The move deepens Paisly’s role in connecting airline loyalty programs with cruise bookings, starting with JetBlue Vacations.

The platform now enables JetBlue travelers to earn TrueBlue points and cruise rewards on a single booking—an example of the growing trend toward loyalty-linked travel bundles. “Cruising is a category overdue for disruption, and that’s exactly what Paisly is delivering,” said Jamie Perry, president of Paisly.

This expansion comes ahead of Paisly’s planned rollout with United Airlines in 2026, signaling broader ambitions to power cruise offerings across multiple carriers. The shift could make it easier to package flights and cruises through a single system while preserving loyalty benefits.

As part of its customer-first promise, Paisly also offers a “Plane to Port” policy through JetBlue; if a flight delay causes a missed cruise departure, the company will assist travelers in reaching the next port—providing added peace of mind for more complex itineraries.

Royalton Launches Adults-Only Brand With New Barbados Resort

Royalton Luxury Resorts is introducing a new adults-only brand, Royalton Vessence, with its first property set to open in Barbados in summer 2026. The reimagined resort, previously known as Royalton CHIC Barbados, will debut as Royalton Vessence Barbados, An Autograph Collection All-Inclusive Resort – Adults Only.

Billed as a retreat for modern travelers seeking more than just a vacation, the resort will feature rotating exhibitions by regional artists, hands-on creative workshops, glow-lit pools for late-night swims and spaces designed for digital detox. “We create forward-thinking concepts that speak to evolving guest expectations,” said Jordi Pelfort, president of Blue Diamond Resorts.

For those seeking an elevated, culturally grounded incentive trip or adults-only group experience, the new concept offers a fresh take on the all-inclusive model. Located on Barbados’ Platinum Coast, the resort will also offer wellness programming through Moddo by Royalton FIT and complimentary airport shuttle service for guests.

Heathrow Flags Softening U.S. Business Travel Demand

Heathrow Airport is reporting signs of weakening demand on U.S. business routes, pointing to economic uncertainty as a key factor. In an investor update published by the Financial Times, the UK’s busiest airport said early softness in transatlantic travel appeared to be driven more by economic concerns than geopolitical tensions.

While overall passenger numbers are expected to rise slightly this year, Heathrow noted that demand from business travelers, particularly on U.S. routes, is proving “more challenging.” Leisure travel, by contrast, is holding steady, and growth on routes to Latin America, Asia-Pacific and the Middle East is helping to offset the decline.

Read More: Transformative Effects: Global Business Events Industry Outlook

For those coordinating transatlantic meetings or incentive programs, this shift may influence pricing, route availability or attendee travel behaviors in the months ahead. Heathrow says it’s keeping a “close watching brief on traffic trends” as the market remains in flux.

The airport also announced that it expects a modest increase in full-year revenue but warned of rising operational costs, including labor expenses. Despite earlier setbacks from a March power outage, Heathrow continues to focus on long-haul growth while implementing safety recommendations from the incident.

New Amtrak Cascades Trains Set to Debut in 2026

Amtrak Cascades has announced the arrival of eight new trainsets and two locomotives in 2026, bringing updated comfort and fresh design to the route connecting Seattle, Portland and Vancouver, BC.

Manufactured by Siemens in California and funded through the Federal Infrastructure Investment and Jobs Act, the new trains will feature panoramic windows, ergonomic seating, upgraded tech amenities and a redesigned café car stocked with local beer, wine and snacks. A new exterior design—mocha, evergreen and cream, with graphics of the Cascade Range—adds a regional flair to the fleet.

Read More: Travel and Experience by Train

Each train will seat over 300 passengers and offer modern perks like USB ports, Wi-Fi and touchless restroom controls, while delivering a more fuel-efficient and environmentally friendly ride.

The enhanced service could offer a more appealing and scenic ground transportation option, especially for regional meetings or sustainable travel programs. The new trains will roll out gradually as they complete inspection and testing, marking a major upgrade to rail travel in the Pacific Northwest.

Perhaps you’ve wondered how hoteliers are using AI to make their operation better; after all, the efficiency of a hotel property or venue trickles down to its guests in the form of a more positive experience.

In a recent white paper by AI-powered hospitality communication platform HiJiffy, “Where Is the Line?: Balancing the Human Touch and AI Tech in Hospitality,” hotel staff already using AI, industry experts, hospitality brands and nearly 16 million guest messages provide insight into the reception and effectiveness of AI in the hospitality industry and how they would like to see it perform in the future.

How Hotel Staff Are Using AI

Just a couple of years ago, the conversation around AI involved how industries across the world would be using it, if they would use it at all. Today, the conversation is different. Hotel staff are actively using AI to streamline operations. In the survey, 86% of hotel staff said AI has helped them save time by taking repetitive tasks off their plate.

Read More: Smart Reads: AI in the Big Picture

Diving deeper into those repetitive tasks, the top three situations in which respondents use AI are:

26.9%—Answering FAQs and providing general information

According to the survey, these common guest questions included questions about parking, check-in and check-out times, or amenities like restaurants and spas.

23.1%—Administrative and operational processes

Tasks such as processing check-ins, creating invoices and updating guest room records, referred to as “major time drains.”

19.2%—Post-booking guest communications

Referenced as “hard to scale manually,” respondents pointed to the difficulty of managing post-booking guest communications, such as answering follow-up questions, offering upsells and collecting feedback.

Understanding the FAQs

What are guests asking, and at what time of day? HiJiffy analyzed nearly 11 million pre-booking and 5.2 million in-stay enquiries to find out.

Understandably, the questions posed by guests before arrival are focused on logistics and planning. The top 10 categories of questions guests ask about before arriving are:

  1. Check-in
  2. Parking
  3. Contacts
  4. Breakfast
  5. Meal plans
  6. Transfers and shuttle/pick-up service
  7. Restaurants
  8. Check-out
  9. Discounts, offers and partnerships
  10. Spa and wellness

Once guests arrive, their priorities shift, from preparation-related questions to more immediate requests. Although many of the previous requests have remained in the top 10, their order of importance has changed:

  1. Check-in
  2. Contacts
  3. Parking
  4. Check-out
  5. Transfer and shuttle/pick-up service
  6. Restaurants
  7. Manage booking
  8. Book a table
  9. Breakfast
  10. Spa and wellness

What AI Shouldn’t Handle

Although the efficiency of AI has eased the burden of tedious tasks, efficiency isn’t all there is to creating an exceptional guest experience. In the survey, hospitality professionals were asked which tasks they believe require a personal touch. The top three are:

21.2%—Special requests and exceptions

17.3%—Contact at arrival or departure

13.5%—Personal interactions

The Future of AI

Read More: How Event Planners Are Using AI in 2025

We are at the beginning stage of AI implementation in hospitality. Staff members, from entry-level to corporate employees, are still trying to figure out the current iterations of this new tech. Using it now gives its users an understanding of ways it can improve, as well as their top priorities for future AI support. The top three ideas respondents envision for the future of AI use are:

23.1%—Admin and reporting

Already mentioned as one of the top uses of AI, it remains an area where a hotel or venue’s staff wants to see more assistance. According to the report, respondents emphasized the need for AI to “not just execute tasks, but help make sense of the data behind them.”

15.4%—Guest communications

Going beyond just time savings, hotel operators are looking forward to AI use in hospitality that is more personalized and can have emotionally intelligent communication with guests, moving away from generic to meaningful messages.

11.5%—Reservations and bookings

Respondents are looking to AI to create fair opportunities to secure direct bookings. The survey pointed to independent hotels that see AI as a helper in their competition with hotel chains and online travel agencies. As the survey reads, “As AI becomes more accessible, hotels of all sizes can use advanced tools—from real-time pricing to smart marketing automation—to compete more effectively and build direct relationships with guests.”

Atlanta’s Centennial Yards and South Downtown will blend walkability, culture and entertainment into a revitalized core.

Downtown Atlanta is undergoing a transformation that will present a reimagined experience for meeting planners and business travelers.

Two ambitious redevelopment projects—Centennial Yards and South Downtown—are converting long-overlooked pockets of real estate into walkable, event-friendly destinations that put authentic Atlanta front and center. Located just steps from the Georgia World Congress Center (GWCC), Mercedes-Benz Stadium and State Farm Arena, meeting planners will discover a more seamless, immersive and memorable attendee experience in the coming years.

“We’re giving Atlanta the downtown it deserves,” says Brian McGowan, president of Centennial Yards, a CIM Group company. “To help downtown grow and thrive, we need more people living in the area. This will make it more vibrant, safe and appealing.”

headshot of Charlene Lopez, executive vice president and chief sales officer , ACVB; Copr. 2016 BILL ADLER
Charlene Lopez, executive vice president and chief sales officer , ACVB; Copr. 2016 BILL ADLER

“Prior to these redevelopment projects, the areas around Centennial Yards and South Downtown really lacked financial investment,” says Charlene Lopez, executive vice president and chief sales officer at Atlanta Convention & Visitors Bureau (ACVB). “You had this amazing, walkable championship campus right next to a large parcel of land that was just ripe for residential, retail, all the amazing things you want in the heart of your city.”

What’s Coming to Downtown Atlanta

Centennial Yards

Centennial Yards and nearby Mercedes-Stadium
View of Centennial Yards construction showing proximity to Mercedes-Benz Stadium

Centennial Yards, formerly known as “the Gulch,” is being transformed into an eight million-square-foot mixed-use district that includes 3,000 apartments, 1,500-1,800 hotel rooms, 900,000 square feet of retail and restaurant space and a 5,000-seat music venue, plus a range of businesses including Cosm, a virtual fan zone designed for game-day gatherings with immersive sports experiences, slated to open in 2026, just in time for the World Cup.

“We started work on the entertainment district and finished the structure of our first residential building, The Mitchell, as well as our first hotel, Hotel Phoenix, both set to open in fall 2025,” says McGowan. “The transformation is happening right now, and we can’t wait for everyone to experience our vision coming to life.”

South Downtown

South Downtown's Hotel Row with view of Mercedes-Benz Stadium; credit: B.T. Harman
South Downtown’s Hotel Row with view of Mercedes-Benz Stadium; credit: B.T. Harman

Just across the tracks, South Downtown offers a more historic and hyperlocal experience. Spearheaded by entrepreneur David Cummings, the project focuses on revitalizing historic buildings in a 10-block grid that was Atlanta’s original downtown.

“This neighborhood has been fairly ignored and forgotten for decades,” says April Stammel, director of leasing and marketing at South Downtown Atlanta. “We’ve got major civil rights moments that happened in our backyard, some in our buildings. There’s history here, and we want to help those stories be told.”

Read More: Atlanta Venues Offer Historical and Cultural Experiences

Two Distinct Flavors of Downtown

The contrast between Centennial Yards and South Downtown gives planners two highly complementary experiences to choose between—or combine for a final itinerary with the best of both worlds.

Centennial Yards is all about scale, spectacle and proximity to large events. “Some of our largest meetings and conventions take place right there in downtown,” Lopez says. “Planners can walk right outside the doors of the Georgia World Congress Center and be able to go to Cosm, grab a drink at a rooftop bar, or relax in the 5,000-person plaza we’re creating.”

Designed with major gatherings like the 2026 FIFA World Cup and the 2028 Super Bowl in mind, the district delivers new high-capacity spaces for activation, networking and entertainment all within walking distance of key venues and hotels.

April Stammel, director of leasing and marketing, South Downtown Atlanta
April Stammel, director of leasing and marketing, South Downtown Atlanta

South Downtown, on the other hand, leans into Atlanta’s local personality. “Our team is hyperlocal, and we try to use ourselves as linchpins to say, ‘What would it take for me to bring my daughters down here? Where would we scooter? Could I bring the dog? Where would I get a beer and have a safe space for them to play?’” Stammel said.

The neighborhood is already home to an outpost of Atlanta Tech Village, a Thai restaurant, a coffee shop—Spiller Park Coffee, where your author herself got to taste a delicious craft cappuccino (highly recommend)—and soon, a record store and bookstore. Smaller-scale buildings offer opportunities for planners to host speaker dinners, pop-ups, or cultural programming in spaces that reflect Atlanta’s entrepreneurial energy and creative spirit.

Read More: Notes From the Road: Atlanta

“We’re not overstepping each other,” Stammel says of South Downtown and Centennial Yards. “We’re actually playing really well together and offering a diverse set of opportunities.” It all comes down to what experiences the visitor wants to have. Why not try a taste of both?

Walkability and Wow Factor

A major advantage of both projects is how easily attendees can explore on foot. Atlanta’s downtown has long been a convention magnet, and these developments will only amplify it, with more options to get a true sense of place and create memorable experiences.

“I think it’s exciting because these developments are staying true to Atlanta,” Lopez says. “They’re giving attendees new places to explore and creating one-of-a-kind experiences. And the best part is, it’s all right downtown.”

headshot of Brian McGowan, president, Centennial Yards, a CIM Group company
Brian McGowan, president, Centennial Yards, a CIM Group company

For planners, that means no need to coordinate transportation between sessions and social outings. Everything from off-site receptions to post-meeting hangouts can now take place within walking distance of the convention center.

“It’s just wonderful to know that we’re going to be able to showcase a true Atlanta experience for those people who can’t go beyond the campus,” Lopez added.

Both developments share a vision of building inclusive, community-rooted spaces where visitors’ and locals’ paths naturally intersect.

McGowan says, “This isn’t just about new buildings. It’s about creating a vibrant, inclusive community that helps Atlanta continue to grow economically, socially and culturally.”

What Planners Need to Know

Construction workers overlooking downtown Atlanta redevelopment project courtesy of CIM Group
courtesy of CIM Group

The best way to take advantage of these changes? Start planning now, and don’t do it alone.

The CVB is there to help you make it happen. “If you are hosting a meeting, we have an entire section devoted to planners,” says Lopez. “Our sales team can help you tap into the full potential of what’s coming downtown. And the best part? It’s all free.”

As these projects continue to progress, planners will see more options pop up in Centennial Yards and South Downtown. Now is the time to keep an eye on Atlanta if you want to bear witness to this inspirational growth.

The opportunity for planners is clear: Atlanta’s downtown is no longer just a meeting place. It is increasingly evolving into a place to connect, explore and celebrate everything the city offers.

“Atlanta isn’t waiting for the future of meetings,” Lopez says. “We’re building it.”

Read More: Smart Start Radio: Beyond the Brochure—What CVBs Really Do for Planners

With the excitement surrounding major sporting events, many groups are looking for ways to bring the energy of the game into their meetings and conferences. Sports-themed activities introduce a refreshing element that enhances engagement, fosters camaraderie, and boosts overall well-being. Whether through competitive play, team-building exercises or immersive fan experiences, integrating sports into meetings is a winning strategy for planners looking to create a dynamic and memorable event.

In my role as director of sales and marketing, I collaborate with planners to curate impactful experiences that align with their meeting goals. Drawing from the vibrant sports culture in Jacksonville, I am sharing my top recommendations for incorporating sports in events to create meaningful connections and lasting impressions on attendees.

Mixing Things Up for a Unique Event

In a world of conventional meetings, events that offer an array of fun and immersive activities stand out to attendees. By adding a sports-inspired element, planners can reinvigorate their attendees, promoting movement and interaction, which in turn will boost their energy levels and engagement throughout the event. Additionally, the physical activity enhances mental health, reducing stress and improving overall well-being. Shared experiences like friendly competitions or game-day-inspired events create stronger connections among attendees, making networking and collaboration more organic and enjoyable.

Read More: Alternative Venues: Not Your Usual Suspects

Trending Sports-Inspired Activities

The demand for sports-related activities in meetings has grown significantly over the past few years. In Jacksonville, where sports fandom is deeply embedded in the city’s culture, incorporating local sports elements can make an event especially impactful. Activities like riverfront runs, fitness challenges, pickleball tournaments, and even stadium tours can enhance the overall experience. At Hyatt Regency Jacksonville Riverfront, just a few blocks from EverBank Stadium, VyStar Arena and VyStar Ballpark, home to the Jumbo Shrimp, groups can integrate their meetings with the city’ vibrant sports scene. Planners can arrange game-day viewing parties, host team-building exercises inspired by professional sports training or offer wellness-focused sessions like yoga overlooking the St. Johns River.

Read More: Notes from the Road: Jacksonville

To ensure the sports-themed activity aligns with specific group preferences and is logistically possible, I recommend sharing the theme with the venue early in the planning process. This allows the events team to get creative and tailor the experience to your needs and those of each guest. Early collaboration ensures that all details are well thought out, making the activity a seamless part of your event.

Ensuring Inclusivity

Inclusivity is crucial when planning a sports-themed event. Not everyone will be well-versed in a particular sport or activity, or will be comfortable participating for that matter—but there are always ways to involve everyone. For instance, during football-themed events, non-players can participate by serving as check-in officials, halftime entertainment organizers or event photographers. If someone is new to football-related activities, they can be paired with an experienced fan to learn the game’s basics and enhance their enjoyment of the experience. Encouraging creativity and asking attendees for their preferences helps ensure everyone feels included.

Water Sports and Adventures

Hyatt Regency Jacksonville Riverfront exterior and river
Hyatt Regency Jacksonville Riverfront

During the spring and summer months, on-the-water activities are always a fun way to engage a group. Groups can take advantage of scenic riverwalks, team-building scavenger hunts along St. Johns River through the unique Go Tuk’n rides, or even private chartered boat experiences through St. John’s River Taxi. The nearby Jax River Taxi offers a fun and unique way to explore the city from the water, while sunset cruises provide a relaxing end to a productive day. By incorporating these waterfront activities, planners can offer attendees a refreshing break from the boardroom while still fostering team bonding and engagement.

By incorporating sports into your next corporate meeting or event, planners have the opportunity to transform the experience into an engaging, inclusive and unforgettable occasion for all attendees. This approach not only fosters camaraderie and a sense of achievement but also pairs business with enjoyment. Whether through competitive play or relaxing adventures, sports can elevate the overall event experience, leaving participants energized, connected, and more productive. Consider embracing this strategy to ensure your gathering stands out, delivering lasting memories and exceptional value to everyone involved.

Kate De MasterKate De Master is the director of sales and marketing at Hyatt Regency Jacksonville Riverfront. With extensive experience in hospitality and event planning, De Master specializes in creating dynamic and engaging group experiences that highlight Jacksonville’s unique offerings.

She is passionate about helping planners curate memorable events through innovative programming and strategic partnerships. In her free time, she enjoys exploring Jacksonville’s vibrant waterfront, attending local sporting events, and discovering new restaurants in the city’s thriving culinary scene with her husband, Nick.

 

From vibrant city escapes to serene coastal retreats, these revamped properties offer fresh design, upgraded amenities and versatile event spaces tailored for today’s travelers

The hospitality world is welcoming a fresh batch of newly renovated and rebranded hotels, each offering something special for business travelers and leisure guests alike. From cozy boutique charm to expansive event spaces, these properties are ready to host your next meeting or getaway with style and ease.

In Washington, D.C., The National Landing Hotel Crystal City has reopened with a new name and a sleek redesign, including a sophisticated restaurant and lounge. Over in Seattle, Populus Seattle blends historic character with modern comfort in the heart of the city’s vibrant RailSpur district.

The Cambria Hotel Imperial in El Centro, California, brings fresh energy to the Southwest with its spacious Imperial Room and locally inspired dining. Across the ocean, the newly opened Fairmont La Hacienda Costa del Sol invites guests to experience Andalusian elegance along Spain’s sunny coastline.

Hawaii’s Royal Sonesta Kaua‘i Resort shines with a complete transformation that celebrates the island’s culture alongside upgraded guest rooms and event spaces. Meanwhile, Courtyard Philadelphia Downtown pairs timeless architectural beauty with modern amenities and flexible meeting rooms steps from the city’s top spots.

Wherever you’re headed next, these refreshed hotels combine thoughtful design with warm hospitality to make every stay and event memorable.

The National Landing Hotel Crystal City

The National Landing Hotel Crystal City has announced a new name for its renovated property, which reopened in May 2025. The 347-room hotel unveiled refurbishments to its exterior, guest rooms and all public spaces, including the opening of a sophisticated restaurant and lounge. Formerly known as Marriott Crystal City at Reagan National Airport, The National Landing Hotel has joined another brand within the Marriott Bonvoy portfolio.

Read More: Notes from the Road: Washington, D.C.

Business and leisure groups can take advantage of 8,500 sq. ft. of sophisticated event space, complete with breakout areas and A/V tech support.

National Landing’s charming shops, elevated dining—including the new National Landing Water Park Food Hall—and local happenings are all within walking distance of the hotel. Whether taking the Metro to the National Mall, visiting Old Town Alexandria or enjoying Metropolitan Park, adventure awaits at The National Landing Hotel.

Populus Seattle

Populus Seattle is pleased to unveil its renovated interior design. A pioneer in the lifestyle hotel industry, Populus Seattle pays homage to its surroundings, including the city’s rich history from railway to waterway. The hotel is located in the heart of the RailSpur micro-district, a cultural hub where art, music, history, culinary and community converge.

Populus Seattle is architecturally designed to preserve its brick exterior and historic essence. The deep connection to its roots and place carries through to the hotel’s interiors, which are designed, conceptualized and executed by Curioso, an internationally renowned design studio.

The hotel’s 120 guest rooms, including five suites, offer a warm, inviting ambiance. Inspired by the natural beauty of the Olympic and Cascade Mountain ranges and Puget Sound, the rooms are adorned with a serene palette of deep greens, rich blues and warm neutrals, providing a tranquil retreat from the energy of Pioneer Square. Custom wood and leather furniture strikes a balance between classic and contemporary, while metal and tinted glass partitions separate the bathroom and sleeping areas, creating a sense of openness and connection.

Cambria Hotel Imperial—El Centro

Cambria Hotel Imperial poolCambria Hotel Imperial—El Centro opened last fall and debuted the spacious Imperial Room. The room serves as a flexible meeting and event space unique to the region. The Imperial Room, which can accommodate up to 228 guests, offers 2,050 sq. ft. of configurable space for corporate events, conferences and training sessions.

The hotel brings a fresh, innovative lodging experience to the region, complete with modern guest rooms, locally sourced dining at 1905 Bar & Grill and premium amenities.

With cutting-edge AV technology, high-speed Wi-Fi and full-service catering, Cambria Imperial provides a seamless event experience. Attendees can also enjoy premium hotel amenities, including well-appointed guest rooms, a fitness center and a full-service restaurant and bar. Conveniently located just one hour from Yuma, AZ, and two hours from San Diego, CA, the venue ensures easy access for attendees.

Fairmont La Hacienda Costa Del Sol

Fairmont La Hacienda Costa Del Sol guest room

Fairmont Hotels & Resorts, part of the world-leading hospitality group Accor, in partnership with Millennium Hospitality Real Estate and Odyssey Hotel Group, proudly announces the opening of Fairmont La Hacienda Costa del Sol. Set in the breathtaking province of Cádiz, this remarkable resort blends Andalusian heritage with contemporary elegance, offering an exceptional destination on Spain’s southern coast. Located on the Costa del Sol, just one hour from Málaga and 30 minutes from Marbella, Fairmont La Hacienda embodies the brand’s deep connection to local culture and the natural surroundings.

A haven of comfort and elegance, the property features 311 beautifully designed rooms, suites and private villas, each offering a refined blend of craftsmanship and contemporary style.

The resort’s 47 private villas, each with its own pool and spacious terrace, are inspired by the whitewashed charm of an Andalusian village, creating an atmosphere of serenity and exclusivity. The resort also features elegant event spaces, including a grand ballroom and expansive outdoor venues, perfect for weddings, corporate gatherings and private celebrations.

Royal Sonesta Kauai

Royal Sonesta Kauai interior

A new chapter has begun for one of Kauai’s most beloved resorts. Following a multi-million dollar, multi-year renovation and a prestigious reflagging, Royal Sonesta Kauai Resort proudly reintroduces itself as a refined, reimagined destination embracing a bold new vision for the future.

Read More: Notes from the Road: Kauai

Nestled on the golden shores of Kalapakī Beach, this iconic property has been a cornerstone of Kaua‘i’s hospitality for generations. The extensive renovation reflects a commitment to preserving the hotel’s rich history while enhancing every aspect of the guest experience.

Highlights of the renovation include redesigned guest rooms, an open-air lobby, upgraded meeting spaces and elevated dining experiences.

Adding to its vibrant cultural offerings, Royal Sonesta Kauaʻi Resort introduces Drums & Dances of Polynesia. The heartbeat of Kauaʻi comes alive with the Drums & Dances of Polynesia, a thrilling new luau at Royal Sonesta Kaua‘i Resort. Every Thursday night, guests embark on an unforgettable journey through Polynesia’s vibrant history, culture and traditions. Set against the stunning backdrop of Kalapakī Bay.

Courtyard Philadelphia Downtown

Courtyard by Marriott® Philadelphia Downtown has announced a new name to ring in its next chapter, following an all-encompassing property renovation that comprehensively renovated every guestroom and public area of the hotel. Joining the Courtyard by Marriott brand portfolio, this revitalized hotel seamlessly marries modern comfort with rich architectural heritage, breathing new life into the historic Georgian Revival-style building designed by famed Gilded Age architect Horace Trumbauer.

Formerly known as the Le Meridien Philadelphia, the 202-room hotel is located just steps from City Hall and the Pennsylvania Convention Center, offering business and leisure travelers unparalleled access to Center City’s thriving culinary, cultural, and commercial scenes.

The hotel’s 9,165 square feet of flexible event space includes nine event rooms and seven breakout areas, highlighted by the 2,352-square-foot Trumbauer Ballroom and the luminous Abele Library. With amenities such as complimentary high-speed Wi-Fi and digital check-in with mobile key access, Courtyard Philadelphia Downtown blends timeless elegance with forward-thinking functionality.

Meeting Professionals International (MPI)’s World Education Congress (WEC) was a long time coming to Gateway City. Organizers overcame construction delays, a tragic tornado a month before doors opened and a chaotic international events scene to bring 1,900 people (with another 300 accessing online) to the expanded America’s Center Convention Complex last week.

Big Ideas at MPI WEC

Brittany Packett Cunningham on stage at MPI WEC
Brittany Packnett Cunningham

The scene from the main stage was one of confidence with an emphasis on local and diverse voices starting with Master of Ceremonies Carol Daniel, senior producer and host of the local PBS station and opening speaker Brittany Packnett Cunningham, who started a confidence revolution from her activist roots in St. Louis and has risen to national acclaim for her TED talk aimed at helping everyone share their perspectives.

The pioneer in supporting diverse neurological thinkers, Temple Grandin, took the stage to encourage the return of practical arts such as woodworking, sewing and vocational schools to support different types of thinkers because AI can’t do everything. “We need all types of minds to see the risks and make the world work better,” she said.

Read More: What to Expect at MPI WEC 2025 in St. Louis

Daniel Lewis on stage at MPI WEC
Daniel Lewis

The Friday afternoon closing session kept attendees on the edge of their seats with an energetic presentation from tea entrepreneur Daniel Lewis. His message: “Pursue bold ideas and say, ‘yes,” even when you think you might look crazy.” One person’s crazy is often followed by validation from another and then momentum when everyone joins in.

That message of vulnerability was echoed and demonstrated by Freestyle +’s exercise in getting everyone to connect through music, improv and movement. A powerful combination.

To keep everyone until the final day, surprise St. Louis native and Grammy-winning rapper Cornell Iral Haynes Jr., AKA Nelly, headlined a street-themed closing celebration.

During the conference, post-lunch “micro-sessions” offered bite-size learning with longer presentations in the afternoon. Bonfires (enhanced campfire chats) in the WEC Marketplace had many donning headsets to get in on the action.

Puppies at MPI WEC
Puppies sponsored by Visit Galveston

IMEX CEO Carina Bauer summed up the importance of the gathering and the work meeting professionals do every day by pointing to the human desire for connection. “We don’t just plan events. We create moments where people feel seen, heard and understood. We in fact, create the conditions for mattering, and we do that by bringing people together face-to-face in real time, in real places, across cultures, countries and companies.

In a world where AI can fake a voice, a face, a message, what we create is something that cannot be faked. It’s that spark of real human connection, the kind that you feel in a shared laugh, a burst of energy in the room or a moment that reminds you that you’re not alone. And that’s why I believe that being together in person is not a luxury, it’s actually a basic human need, and we should all feel enormously proud of fulfilling that need through our work.”

Learn More: Lessons from Leaders with Carina Bauer

MPI Growth Metrics

Main Stage at MPI WEC
Main Stage featuring Master of Ceremonies Carol Daniel

As WEC also served as the association’s annual meeting, MPI President and CEO Paul Van Deventer shared updates on business performance and strategic direction. His topline since Covid has been the number of people actively engaged through attendance at events, MPI Academy class participation and GMID activations. He counted 160,000 people interacting—a number he hopes to grow to 250,000 by 2027.

He reported 13,000 official members in the MPI community and nearly 6,500 planner members projected by year-end with member buying power exceeding $26 billion.

Read More: MPI’s EMEC 2025 Pursued Harmony in Turkiye

The fastest-growing chapter participation is coming from Latin America, according to Van Deventer. The group now counts nine chapters and clubs in the region. He also reported growing participation at WEC 2025 in St. Louis from international audiences, including Canadian attendees. He attributed the countertrend to active groups north of the border.

Van Deventer said the organization is building reserves up post-Covid to prepare for whatever challenge may beset the industry next.

International Board of Directors Chair and Bishop-McCann President Rob Adams reported that MPI plans to invest in member education and professional development, including advancing social responsibility. This year’s initiatives include required training for staff and volunteers on anti-human trafficking, anti-harassment and conflict resolution.

A new Help, Equity, Action, Resolution (HEAR) support framework aims to improve psychological safety. Further efforts include neuroinclusion training in partnership with ASAE and research into workforce development with IMEX Group.

Read More: Designing Events for Everyone, Neuroinclusivity with Megan Henshall

Nelly on stage at MPI WEC
Cornell Iral Haynes Jr., “Nelly,” at MPI WEC closing reception

In partnership with ReFED, WWF and the U.S. Food Waste Pact, MPI participated in a food waste audit to monitor detritus and make real-time adjustments.

MPI Chief Revenue Officer Rachel Benedick introduced new self-paced certificate programs around AI and the relaunch of the Certified Meeting Manager program based on user feedback.

From stage, Vice President Jessie States, announced that she will be leading the new MPI Consulting arm, offering solutions for meeting planners and suppliers, including live event strategy, focus groups and speaker sourcing.

Rebecca DeLuca, vice president of destination sales with Las Vegas Convention and Visitors Authority and chair of the Global Board of Trustees for MPI Foundation, reported that between the silent auction, a pickleball event hosted by Visit Seattle and Chicken ‘N Pickle, a live auction at the Presidents Dinner and Rendezvous after-party sponsored by Explore St. Louis, more than $200,000 was raised for scholarships and grants.

For those hugging goodbye on Saturday morning, the announcement of a full calendar of future events stretching out four years gave everyone something to look forward to. Upcoming MPI signature events include:

  • the EVENT in Fredericton, Canada (Sept. 7-9, 2025)
  • EMEC 2026 in Barcelona, Spain (Feb. 21–24, 2026)
  • WEC 2026 in San Antonio, TX (June 2–4, 2026)
  • WEC 2027 in Las Vegas, NV (June 2027)
  • WEC 2028 in Denver, CO (June 2028)
  • WEC 2029 in Anaheim, CA (June 2029)
  • WEC 2030 in Tampa Bay, FL (June 2030)

St. Louis Updates

New Explore St. Louis President and CEO Brad Dean treated attendees to off-site experiences outside the convention center and into the neighborhoods as part of MPI Learning Journeys. Attendees could choose from:

  • The Role of Events in Black History, St. Louis—Missouri History Museum
  • Power of Play, Transform Your Meetings & Events with Games—City Museum
  • Executive Three | Sixty: Disruption, Neuroscience and the Science of Happiness—Washington University in St. Louis
  • Women in Business: A Journey of Resilience and Connection—Energizer Park
Brad Dean on the main stage at MPI WEC
Brad Dean on the main stage at MPI WEC

The St. Louis Legends Series offered an opportunity for WEC attendees to learn from local thought leaders.

Read More: Notes from the Road: St. Louis

“By gifting attendees with a heaping healthy dose of hospitality, we hope to give them a reason to come back,” Dean said.

For those who were able to enjoy the conference in the expanded expo floor and some of the bounty from the new culinary garden, a return visit may be needed to see the transformation of the Washington Avenue entrance and a $54 million upgrade planned for the adjoining The Dome at America’s Center Stadium. The former home of the NFL Rams is now a full-time entertainment venue and available for citywide events in conjunction with the convention center across the street.

Also in the works now that renovations to historic Old Courthouse in Gateway Arch National Park have completed, a new life is planned for nearby Millennium Hotel as part of a major downtown mixed use development project, including an outdoor amphitheater. And, recently approved was a plan for a new year-round entertainment district project.

“It’s a very exciting to be and meet in St. Louis,” said Dean, who took one of his only vacations as a child to the city and was impressed then.

 

Thinking of planning an event in Canada? You might want to keep an eye on new proposals that could open domestic routes to foreign airlines, shaking up travel options across the country. Looking for an incentive trip that blends luxury and culture? Ritz-Carlton Yacht Collection and Sotheby’s just unveiled a Mediterranean voyage that promises to inspire as much as it indulges.

Dreaming of travel with a vintage twist? Pan Am has returned to the skies with a retro-inspired transatlantic journey that’s all about reliving the golden age of air travel. Trying to lock in budget-friendly group flights? A new DerbySoft and Ryanair partnership could make it easier than ever. And if New York’s JFK is on your radar? Capital One’s new flagship lounge offers a fresh, Big Apple-inspired spot for your attendees to relax before takeoff.

As always, Smart Travel is here to bring you the latest must-read travel and tourism news.

Canada Moves to Open Domestic Routes to Foreign Airlines

Canada’s Competition Bureau is calling for a bold shake-up in its aviation landscape with the release of Cleared for Take-Off: Elevating Airline Competition. The report recommends allowing foreign-owned airlines (even U.S. majors) to operate point-to-point domestic routes and boosts foreign investment in new Canadian carriers up to 100%. The goal: lower fares, more choices and improved service.

“With the right policy changes, governments can create the conditions for new airlines to grow and compete—and give Canadians access to more affordable, reliable options for flights,” said Matthew Boswell, Commissioner of Competition.

Read More: Canada Calls: Event Planning Paradise

That matters for planners organizing events in Canada. Greater carrier choice could mean better access to secondary cities and more competitive pricing for travel and logistics. But Canada’s two dominant carriers, Air Canada and WestJet, warn that high fees, not ownership rules, are the real price drivers.

For meeting profs it’s a storyline worth watching; federal action could unlock easier routes to smaller destinations, enabling you to craft more adventurous and diverse Canadian meeting itineraries if reforms take off.

The Ritz-Carlton Yacht and Sotheby’s Offer Art-Filled Mediterranean Voyage

Looking to blend high art with high seas? The Ritz-Carlton Yacht Collection and Sotheby’s have unveiled Masterpieces & The Mediterranean, a one-of-a-kind travel experience up for auction later this month. The winning bidder and a guest will sail aboard Luminara, the newest Ritz-Carlton superyacht, on a seven-night cultural journey from Rome to Barcelona in October 2025.

Along the way, guests will enjoy exclusive art encounters, from private tours of the FAMM museum in Saint-Tropez to behind-the-scenes access to private collections and iconic institutions like Fondation Maeght. “This initiative sheds light on [the Mediterranean’s] legacy, inviting guests to experience art as a living continuum,” said Ottilie Windsor, Co-Head of Contemporary Art, London.

For planners, this offering reflects the growing demand for curated, immersive experiences that blend luxury with deeper purpose—a reminder that future incentive trips might not just reward but inspire. Bidding runs June 20–30 through Sotheby’s Sealed.

Pan Am Returns with a Retro-Inspired Transatlantic Journey

This week, the legendary Pan Am brand took to the skies once again—this time as part of a luxury, nostalgia-filled charter. In partnership with Criterion Travel and Bartelings, the experience features a 12-day transatlantic journey aboard a Boeing 757-200, styled to evoke the golden age of air travel. The itinerary, which kicked off at JFK, includes stops in Bermuda, Lisbon, Marseille, London and Shannon, with premium onboard service, uniformed crew and mid-century-inspired touches.

“This is a rare opportunity to relive a golden age of travel,” organizers shared, as passengers enjoy high-end dining and exclusive experiences along the way.

For planners, it’s another sign that experiential and story-driven travel is capturing attention. Whether as inspiration for future incentive programs or VIP journeys, attendees are hungry for trips that go beyond the ordinary and create lasting memories.

DerbySoft and Ryanair Team Up to Expand Low-Fare Access

DerbySoft has announced a new strategic partnership with Ryanair, becoming an “Approved OTA Aggregator” for Europe’s largest airline. The agreement allows DerbySoft to distribute Ryanair’s exclusive fares and ancillaries across its network of OTA partners, offering travelers seamless access to over 230 destinations at Ryanair’s famously low prices.

“We are proud to be selected by Ryanair as one of its approved distribution partners,” said Jason Sui, divisional CEO of flight services at DerbySoft. “This partnership enables our distributors with trusted access to one of the world’s leading low-cost carriers.”

For meeting profs and group travel planners, this collaboration means greater ease in securing budget-friendly flights for attendees, with the added confidence of real-time updates and direct myRyanair account access for travelers. The partnership underscores Ryanair’s focus on transparency and customer protection, while giving planners more reliable tools for crafting cost-effective travel solutions.

Capital One Opens NYC-Inspired Flagship Lounge at JFK

Travelers passing through New York’s JFK Airport now have a new spot to recharge. Capital One has officially opened its 13,500-square-foot flagship lounge in Terminal 4, designed as a tribute to the Big Apple. The space features a Central Park-inspired dining area, a Manhattan-style bar and a bodega-style coffee counter serving up local favorites like Ess-a-Bagel bagels and Bean & Bean espresso.

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“We wanted to create a space that celebrates the energy and spirit of New York City while offering travelers a comfortable and elevated experience,” Capital One shared.

For planners coordinating VIP arrivals or group departures through JFK, the lounge offers a polished pre-flight experience, complete with curated cheese boards from Murray’s Cheese, craft cocktails and even a “Midnight Snack” trolley honoring the city that never sleeps. Venture X cardholders enjoy unlimited access, while others can purchase entry for $90 with a same-day boarding pass.