Planners asked and Hilton answered. After soliciting insight from event planners, Hilton will launch Hilton EventReady with CleanStay, the brand’s next step in the CleanStay program, the company’s global cleaning and cleaning initiative, which launched last month.
Hilton EventReady with CleanStay is intended to reassure event planners that Hilton has the safety of attendees uppermost in mind.
The program has three key tenants.
- Cleanliness protocols: Expanding on the heightened guest sanitation standards of Hilton CleanStay, it specifically addresses cleanliness protocols for the holistic meeting experience.
- Book-to-billing flexibility: Hilton teams will work hand-in-hand with planners and other meetings customers to align on shared objectives, providing flexible pricing, simplified contracting and a proprietary Hilton EventReady playbook for planners.
- Safe and socially responsible solutions: To responsibly host meetings and events, Hilton promises to partner with customers to achieve the meeting’s objectives while also addressing health and environmental concerns, including physical distancing meeting sets, inspiring F&B menus and environmental impact measurements.
Hilton’s book-to-billing flexibility pledges to make planning easier in several ways, such as simplifying contract agreements for smaller meetings.
The Hilton EventReady playbook offers event tips and resources for solutions to help planners build engaging and memorable events. The playbook is said to be backed by comprehensive research and feedback from planners, and covers topics like room layout tips, safe F&B offerings, networking ideas, community service team-building activities, and health and wellness activities.
The playbook’s room layout section, for example, will include sets ranging from tastings and classroom-style to buffets and theater-style rooms.
New safety guidelines for F&B require many more grab-and-go items, but “that doesn’t mean we’ll be any less creative,” says Frank Passanante, senior vice president of Hilton Worldwide Sales, Americas. Hilton says event professionals will still have the freedom to creative inventive, yet safe, buffet selections.
Community service team-building activities will showcase local partners and opportunities for groups.
“At Hilton, we’ve always believed in the power of in-person connections and take pride in the exceptional experiences our teams create in partnership with event professionals,” says Chris Nassetta, president and CEO of Hilton.
Hilton EventReady with CleanStay will launch in early August.