London No. 1 Among European Meeting Cities

London, Barcelona and Paris are the top European meeting cities, according to a report released today by Cvent, Inc., a leading cloud-based enterprise event management platform.

“We are delighted that London has been named the number one meeting destination in Europe by Cvent,” says Tracy Halliwell MBE, director of business tourism & major events at London & Partners. “This has been a great year for the city with amazing events including the European Society of Cardiology’s congress held at London’s ExCeL, Advertising Week Europe returning to the capital for the second year running and another hugely successful London Technology Week. The meetings and events industry is constantly evolving and we are thrilled to see that our strategy to keep London at the forefront of innovation is delivering significant returns for the city.”

To determine the top European meeting cities, the report included evaluations of more than 2,500 European cities on the Cvent Supplier Network from July 2014 to June 2015. The rankings are based by the following: unique request for proposals received; total room nights requested in RFPs; awarded request for proposals; awarded room nights; percentage of qualified meeting venues; number of profile views.

Top 25 European Meeting Cities for 2015

1 London, England 14 Munich, Germany
2 Barcelona, Spain 15 Copenhagen, Denmark
3 Paris, France 16 Lisbon, Portugal
4 Amsterdam, Netherlands 17 Manchester, England
5 Berlin, Germany 18 Stockholm, Sweden
6 Frankfurt, Germany 19 Athens, Greece
7 Madrid, Spain 20 Budapest, Hungary
8 Rome, Italy 21 Milan, Italy
9 Brussels, Belgium 22 Hannover, Germany
10 Dublin, Ireland 23 Birmingham, England
11 Prague, Czech Republic 24 Zurich, Switzerland
12 Istanbul, Turkey 25 Edinburgh, Scotland
13 Vienna, Austria

“Destinations and venues are working in tandem to be more attractive to event organizers to retain and grow group business which is an important economic driver, and for venues often generates more profitable revenue,” says David Chalmers, European marketing director at Cvent.  “The strength of cities like Istanbul on the periphery of the EU and Athens in economically-challenged Greece highlight the rivalry between countries. Manchester and Birmingham are excellent examples of up-and-coming cities challenging their major domestic market.”

With more than 234,000 hotels, resorts and special event venues, the Cvent Supplier Network is one of the most reliable databases of detailed venue information for meeting planners and event specialists. It sourced more than $8 billion in meetings and events