Thanks to a new partnership with Uber, Hilton has made it easier for guests that have downloaded the hotel chain’s HHonors app to catch a ride. As techcrunch.com reports, hotel guests can bypass the Uber app entirely and book their transportation directly through the HHonors app. Additionally, the hotel app will automatically encourage users to set up notification alerts to remind them, for example, to schedule an Uber pick-up for a meeting across town or an early morning lift to the airport.
This is an expansion of Hilton’s innovative HHonors app, which already allowed customers to use it to book, check into and unlock their guest rooms.
More Features to Come
In select cities in the coming month, the Hilton app will integrate Uber’s aggregate rider data, thus giving the Hilton guest information about local hotspots. The new feature. christened “Local Scene,” initially will roll out in 20 U.S. locations. The recommendations will emanate from Uber data indicating how many riders are requesting to go to a particular restaurant, nightclub or bar at any given time. This part of the Uber/Hilton partnership is particularly unique, as it represents the first time Uber is allowing another company to utilize its rider location data.
Uber assures Hilton guests that their private information, including destinations Uber may have taken them to, will remain confidential. Likewise, personal information contained in the Hilton app is also protected so Uber cannot access it.
Uber Loves Partnerships
As hotelmanagement.net points out, Hilton is not the first company to partner with the popular ride-sharing service. Earlier this year, Starwood Hotels & Resorts Worldwide began allowing travelers to link their Starwood Preferred Guest program with Uber to earn points for use at any Starwood property. Uber also has relationships with OpenTable, Starbucks, Foursquare and United Airlines.