Entering the competitive food-delivery market in San Francisco, Uber rolls out its on-demand service that delivers hot menu items from participating local restaurants and eateries throughout the city.

UberEats began food-delivery services this week in the South of Market  (SoMa) area and the financial district of San Francisco with plans to expand operations in the near future. For a flat $3 service charge, expect to receive warm food from some of San Francisco’s trendiest restaurants including Mr. Holmes Backhouse and Blue Bottle Coffee in 10 minutes or less. For the launch, celebrity chefs Michael Mina and Ken Tominaga will be featured and lucky eaters might have their meals delivered by the chefs themselves.

The company currently offers UberEats in New York, Los Angeles, Chicago, Barcelona and Toronto, but has been experimenting with delivering goods in major cities including suits, toothpaste and ice cream in the past year.

The service enters an aggressive food-delivery sector with an abundance of players such as GrubHub, Sprig, Munchery and Spoonrocket that have established user-bases in San Francisco. UberEats centralizes drivers in downtown areas so when people leave work during rush hour they can pick up riders nearby.  With a network of more than 200,000 Uber drivers, UberEats intends to keep more drivers on the road during lunch hours, a time of the day when users drop off.

UberEats appears directly on the app and is triggered when users are in an area covered by the service. Users can order items from a curated daily menu from participating restaurants and food can range from $7 to $15.

Wondering if your area is covered by UberEats, take a look at this map below:

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