In a world where gym brands, retailers and high-end restaurants are opening hotels, you may have thought you heard it all. But video game company Atari has just unveiled plans to open eight themed hotels, with the first one beginning construction mid-2020 in Phoenix.
Hotel development and design will be led by GSD Group, an agency focused on innovation and strategy, according to its press release.
Being a video game company at its core, Atari will stock its Phoenix property full of fun entertainment options, including the newest in virtual reality and augmented reality. It will also feature restaurants and, fittingly, arcade bars. Meeting space for groups remains a possibility.
Select properties will also feature venues and studios, catered to esports events and streaming video games. The other Atari properties are scheduled to open in Denver, Chicago, Las Vegas, Seattle, as well as Austin, Texas, and San Jose, California. No ground-breaking dates have been released.