Community Brands, the leading cloud-based software vendor for associations, has acquired global event technology company Expo Logic, adding advanced onsite registration to its event management suite, which already includes registration, mobile fundraising and video capture for conferences.

Expo Logic specializes in event registration, attendee tracking and retrieval solutions—and the two companies share an integrated system, allowing data to flow between the platforms. This means better event experiences for attendees, and greater insight into attendee behavior for meeting planners. It also makes digit registration pain-free.

“Expo Logic is a major player in the onsite registration space,” says Corbin Ball, international speaker and technology consultant. “[The company] has been doing some cutting-edge work with facial recognition for onsite badge printing, check-in and others.”

Expo Logic recently implemented its onsite facial recognition tool for nearly 1,500 attendees at Xperience 2018. Its services will now extend to the associations, nonprofits, schools and faith-based groups that compose the Community Brands client base.

“This is an important step to increase the value of [the] more than 100,000 events we support each year,” says Jean-Paul (JP) Guilbault, president and CEO of Community Brands. “Our innovative technology will only improve the experience of our customers and their attendees, and we’re excited to see the positive effect our service enhancements will have on these face-to-face events.”