Top Travel Ideas for 2018, Survey Says

virtuoso travel survey

Before deciding where to meet next, why not think out of the binder? Post-meeting surveys and other tried-and-true analyses certainly have their place, but site decisions can almost always benefit from a little creative input. To that end, global luxury travel network Virtuoso has issued its annual trend-spotting report.

According to Virtuoso’s “comprehensive survey of the network’s travel advisors worldwide,” top travel trends for 2018 will be:

  1. Multigenerational travel
  2. Active or adventure trips
  3. River cruising
  4. Food and wine travel
  5. Celebration travel

No activity is too unusual for the clients of Virtuoso travel advisors, as some of the more surprising requests show,” the report says. “Travelers are asking for everything from reaching the edge of space in a MiG-29 flight in Russia to herding cattle in Australia, to hosting a celebration in a private capsule aboard the London Eye.”

Here are other key findings.

Top Emerging Destinations

  1. Iceland
  2. Croatia
  3. Japan
  4. Cuba
  5. Portugal

 Top US Destinations

  1. New York City
  2. Maui Island, Hawaii
  3. Miami/South Beach
  4. Las Vegas
  5. Napa Valley/Sonoma, California

Top Millennial Destinations

  1. Thailand
  2. Italy
  3. Iceland
  4. Costa Rica
  5. Australia and South Africa (tie)

Top Travel Motivations

  1. Exploring new destinations
  2. Crossing off bucket-list items
  3. Seeking authentic experiences
  4. Rest and relaxation
  5. Personal enrichment