Embrace the Season of Giving as JetBlue Launches Kindness Contest

Are you ready to tell everyone what you’re thankful for? As part of November’s month of goodness campaign, JetBlue is encouraging people to share acts of kindness and giving using the hashtag #CheckInForGood. The reward could be a free volunteer trip. The promotion is an easy tie-in to events for many meeting professionals who already incorporate corporate social responsibility into their programs. In fact, a recent Smart Meetings survey found that in addition to putting social items on the agenda, almost 20 percent say they exclusively work with companies that have philanthropic programs.

JetBlue’s contest will send winners on a trip to volunteer with one of the airline’s non-profit partners around the world. Activities focus on JetBlue’s three key pillars—the community, youth and education, or the environment.

How This Works: JetBlue check-in kiosks will pop up in surprise locations in New York City and Los Angeles during the first two weeks of November. Potential volunteers fill out a short questionnaire at the kiosk or online about the good they have done. Based on responses, respondents will be matched to the appropriate cause for a chance to win.

One volunteer opportunity focuses on libraries in Texas communities still struggling in the aftermath of Hurricane Harvey. Seven Houston Public Library branches remain closed due to storm damage, leaving some communities without access to essential programs, services and resources. Volunteers will operate “pop-up” libraries and host reading events.

Two other trips address community and environmental needs in the Caribbean. Volunteers will paint, renovate and restore The Eltham Community Centre in Ocho Rios, Jamaica, which provides recreational activities, healthcare and mentorship. Another set of volunteers will assist with harvesting and out-planting coral at The Atlantis Blue Project in the Bahamas. In addition, they will work with the dolphin sanctuary.

Event professionals make the world better every day just by bringing people together. This is a chance to work with an airline partner to do even more.