From flamingo yoga and CBD massages to IV therapies, spas offer more than a rub down

Incorporating wellness into your programs may be as easy as leaning on the resources at your hotel partner’s spa. Many include innovative treatments and relaxing options that will help everyone breathe and focus. We asked the experts at three properties to share trends in wellness activations they are seeing in 2023.

The Experts

  • Dawn Holder (DH), general manager of ESPA at Baha Mar in The Bahamas, where guests can book a treatment at the Caribbean’s first and only flagship ESPA spa, a 30,000-square-foot luxury spa that brings resort guests an experience rooted in the unique beauty of The Bahamas’ natural surroundings.
  • man wearing blue suitBeny Koe (BK), area spa director with Noble House Hotels & Resorts, a boutique hotel brand featuring 25 experience-driven destinations across North America with spas that are inspired by their distinct locales, featuring natural elements and indigenous influences, reflecting the area’s culture and history.
  • woman wearing striped black and white long sleeve shirt smilingCindi Moreno (CM), director of spa at Westin Hilton Head Island Resort & Spa, which offers travelers a true Lowcountry oasis with private access to pristine beaches  and the signature Heavenly Spa by Westin for a vitalizing retreat in an unmatched beachfront setting overlooking the Atlantic Ocean.

Q: Have you noticed an uptick in bookings for certain spa/wellness treatments?

    • DH: Mindfulness is the most popular theme we have seen. Massage continues to be strong, but mindfulness treatments that address mental health are very popular. These treatments feature rose quartz and balance chakras to help to alleviate anxiety, panic attacks and sleep issues.
    • BK: A lot of guests are more concerned with skincare, and are choosing result oriented treatments like hydrafacials using VioraMed devices to reduce redness, brightness, and target specific issues.
    • CM: Our most popular treatments feature CBD, including our CBD Wellness Massage with CBD oil and our popular CBD Pain Relief Cream, which can be added to any massage to help treat inflammation and pain.

Q: What new types of wellness programming has your property implemented? 

    • DH: Flamingo Yoga is so popular and makes up 60-80% of our fitness revenue. Guests can immerse themselves in nature and appreciate the classes being outside. During Flamingo Yoga, guests can get to know The Bahamas’ iconic bird during a rejuvenating and unforgettable experience with the flock. The flamingos love the feel and texture of yoga mats and are curious to join in. The 55-minute small, intimate class includes a team member who works with and cares for the flamingos, making it a fun and lighthearted yoga adventure for all, and a memorable addition to any vacation.
    • BK: In 2023, we’ve seen more group requests for yoga, as well as more interest in body treatments, massages, facials.

“Flamingos love the feel and texture of yoga mats and are curious to join in.”

Q: Are there any emerging wellness trends that are on the rise in 2023?

    • DH: IV therapy continues to be a strong trend. At Baha Mar we offer Infuz with 5 IV options and 4 booster shots that can be given as a shot or added to an IV as a booster. IV Therapies give 100% of vitamin absorption and have been specially formulated to give heightened mental and physical vitality, providing guests body with the nutrients, vitamins and antioxidants they need to feel energized and refreshed. Additional industry trends we are seeing include cold-pressed juices, gut health is very popular, as well as CBD oil and sound therapy being incorporated into treatments.

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    • BK: At Spa Terre, at Teton Mountain Lodge in Jackson Hole, Wyoming, we offer a Salt Stone Experience with Infrared Sauna and HALO Therapy. Over at Chill Spa at Hotel Terra (also in Jackson Hole) we offer a Biohacking Facial, similar to a hydrafacial, with MediSpa by Medicreations which includes light therapy, microcurrents, oxygen infusion, hot and cold moments and more for sculpting.
    • CM: The fitness aspect at Westin Hilton Head is important, especially for male guests who golf, with massage for back and shoulders enhanced with CBD. For the salon, we are moving away from traditional mani/pedis and creating CBD foot and leg services, including a soak with CBD lavender salts and massage. Other trends on the rise in the industry are IV and vitamin therapy, touchless services, color therapy and sensory therapy.