People most often remember special moments or experiences based on an impression. For planners, leaving a lasting impression on meeting participants isn’t always easy to do, though, and can require some important strategizing.

Holding an event at an interesting museum, theater or sports facility offers a unique experience that makes for a very memorable meeting. Planners can creatively design an exceptional environment that boosts the excitement of attendees before, during and after the event. Here are five of the main benefits of holding meetings at unique venues.

  1. Memorable meetings: Attendees are more likely to remember a meeting if they are fascinated by where it was held. When you look back on your favorite memories, I’m sure you can recall the surroundings. The same applies to producing memorable meetings: The setting of your event is crucial in crafting a memorable experience.
  2. Up your planning game: It’s not always easy to hold your event at an alternative venue. You need to think outside the box and may be challenged to pull it off. Do you accept the challenge? If so, going with a unique venue will not only please attendees, but also up your planning game. Such a venue will typically cost more than a traditional meeting space and there will be speed bumps in the road, but it will all be worth it in the end.
  3. Refreshing change of pace: Planners need to go off the beaten path and stray from the sameness of traditional events. Environment plays a key role in the experience your attendees will have. Switching up the type of venue will create a refreshing change of pace and even increase attendance.
  4. Visually pleasing: Unique venues generally have outstanding architecture and stunning interior elements. Attendees need to be excited to know they will be surrounded by beautiful visual elements.
  5. Value: Cost will come into question and could possibly scare away prospective attendees. The value of what attendees can gain should outshine any budget concerns.


Tips for Alternative Venue Selection

What type of event are you holding? What is your top priority? If it is based around food and beverage, a museum may not be your first choice. Find out the restrictions of the venue. Is food prohibited in certain areas, will Wi-Fi be difficult to access and is your event centered around speakers or does if mainly offer networking opportunities?

Embrace the venue by keeping with the theme and take advantage of built-in decor. Choose a venue that will allow you to give attendees something to do, such as tour through art exhibits or explore the venue through a self-guided tour or with docents.

Venue Ideas 

  • Art museum or art school
  • Performing arts center or theater
  • Movie theater
  • Military-ship-turned museum
  • Historic hall
  • Sports facility
  • Nightclub during the daytime
  • Airport hangar
  • Brewery