A pro planner’s guide
The holiday season is prime time for corporate events, and as meeting planners, you’re the maestros orchestrating these festive symphonies. But let’s face it—holiday parties can be a mixed bag, ranging from ho-hum affairs to the kind of bashes that have everyone talking well into the new year.
How do you ensure yours lands in the latter category? Read on for insider tips and tricks to create corporate holiday parties that are meaningful, memorable and maybe even a little bit magical.
Timeline Tango
When to Start the Party Prep

First things first: Timing is everything. Don’t wait until the last minute! As Clara Ramos, catering senior sales manager at The Ritz-Carlton in Sarasota, advises:
“Ideally, you should start planning your holiday party at least 3–5 months in advance. This allows time to secure your preferred venue, caterer and entertainment.”
For larger-scale events, Jack Carter, director of operations at Outbound Mammoth in California, suggests:
“For large events, planning should begin about eight weeks in advance. For smaller gatherings, four weeks is usually sufficient.”
Personalize the Party
Making It Meaningful, Not Mandatory

Forget cookie-cutter events. The key to a truly memorable holiday party lies in personalization.
“Even with little effort, you can make guests feel special around the holidays,” says Ramos.
Her suggestions include:
- Craft a playlist featuring holiday tunes requested by guests at RSVP
- Create a signature cocktail named after the party theme
- Add custom place cards and menus with guest names
Kristin Green, director of sales for Cohera, the newly formed DMC in Las Vegas, adds:
“The key is to avoid making attending the event feel like a box that you have to check.”
Do some pre-event research:
- What’s important to your attendees?
- Do they want to bring family?
- What kind of party do they want?
Green explains:
“Get that buy-in from people… find a way to include favorite holiday traditions, food or drink. That changes the game.”
Her colleague, Melis Feingold, VP of creative partnerships at Cohera, adds another creative twist:
Guests select a vibe—Golden Hour Glow, Velvet Night or Après Chic—when registering. Each vibe comes alive with:
- Personalized drinks
- Lighting cues
- Micro playlists
- Dedicated zones with their own atmosphere (soft jazz, disco beats, lounge lighting)
This allows guests to move, linger and connect with intention.
Budget Brainiacs
Making the Most of Your Resources

Tight budget? No problem!
“Budget-friendly events can still feel stylish and memorable when you focus on smart choices that deliver maximum impact at minimal cost,” says Amanda Del Valle, senior catering sales manager at The Knickerbocker in New York City.
Lighting is a game changer.
“Add more candlelight!” says Anna Hurt, director of catering and conference planning at Sea Crest Beach Resort at Cape Cod.
More tips:
- Choose more quantity with fewer options
- Stick to a simple color scheme
- Repurpose décor
- Use digital invites
- Simplify the menu
Chezelle Rodriguez, director of events operations at Dorado Beach in Puerto Rico, says these small decisions go far.
Another clever trick? Host your holiday party in January.
“Venues offer better pricing after December,” says Joe Volpe, co-founder & CEO at Cescaphe, the events partner at The Bellevue in Philadelphia. “Guests are more relaxed and ready to celebrate—leading to bigger, better parties.”
Time and Flow
Keep the Party Moving
“Create a loose timeline for cocktails, dinner and activities so every aspect is properly executed,” says Ramos.
Green recommends interactive activities, such as:
- Scavenger hunts
- “Find someone with four siblings”
- “Find someone born on the East Coast”
These small games spark conversations, encourage mingling and help guests discover shared connections.
Trends
Inclusive, Experiential & Memorable
Feingold suggests building anticipation before guests even arrive:
- QR codes
- AR teaser drops
- Sneak peeks of vibe zones
- Hidden experience clues
This transforms the party into a story guests can’t wait to step into.
Rodriguez shares her multisensory framework:
- Welcome drinks
- Holiday-scented candles
- Dimmed lighting
- Holiday classics playlist
- An elevated dining experience
These small details create a big impression.
Dazzling Details
The Wow Factor

“It’s the little touches that guests remember most,” says Volpe.
Think:
- Personalized place cards
- Festive signature cocktails
- Thoughtful welcome drinks
Sara Parrell, senior account manager for Orange County at Terramar (a DMC Network Company), suggests:
- A personalized video montage highlighting employee accomplishments
- Parting gifts from local artisans
She adds:
“The best corporate holiday parties feel like a genuine thank you rather than an obligation.”
And Green offers one final layer of hospitality:
- Zero-proof pairings
- A “calm-down lounge” for guests needing quiet
- Lighting cues to signal event wind-down
- Rideshare codes for safe departures
This article appears in the November/December 2025 issue. You can subscribe to the magazine here.