Expects lots of new twists at the 2017 MIC Conference & Trade Show next week.

The biggest change attendees will notice at the 17th annual event is the new two-day format. The Meetings Industry Council (MIC) of Colorado cites increased demand for the extended format, which will focus on industry education and networking.

“I am so excited that our conference has been extended to two days,” says Sidney Stoper, 2017 event chair.  “We really couldn’t squeeze everything into one day.  We added an additional keynote and have an incredible lineup of concurrent educational sessions. Our opening reception is now open to all attendees, which is different from previous years.”

A planner-only education program opens the show March 14 at the Colorado Convention Center in downtown Denver, with a keynote address given by funny motivational speaker Tim Gard. Other event highlights include speeches by Michael Dominguez, MGM Resorts International’s senior vice president and chief sales officer, and best-selling author Sally Hogshead.

Also at the event, MIC will announce the expansion of its philanthropic initiatives, adding Serving Up Soap to its community service projects. The yearlong effort will collect unopened hygiene products and donate them to local Colorado nonprofits.

Serving Up Soap (SUS) was spearheaded by Ms. Pamela Mather with GES (Global Experience Specialists), and is being co-hosted between the two organizations of GES and MIC.

“The Hospitality Industry in Denver has always been gracious in their support of volunteering and helping others, and this is an additional way we can easily pitch in to those who are less fortunate,” said program leader Pamela Mather of GES (Global Experience Specialists. “We all take for granted basic necessities such as toiletries which others may not have the means for.  Please raid your closets and/or pick up an extra item at the store we will have an area at registration at MIC for collections.”

For more information, go to www.mic-colorado.org.