Bjoern Spreitzer, general manager of Americas and Europe for Tourism Zealand, spoke with Smart Meetings TV at IMEX America 2015 and explained that New Zealand is gaining rapid popularity as a destination. Spreitzer says the country’s top meetings destinations include Auckland, Queenstown, Christchurch and the New Zealand’s capital, Wellington.

Spreitzer noted that IMEX America was an “amazing experience” and 15 booths representing New Zealand were present at this year’s event. He adds that New Zealand is emerging as a popular destination because the country brings visitors a wide array of activities all in a single day. Guests can visit Pacific Beach in the morning, Hobbiton in the afternoon and the mountains in the evening. He recognizes the growing demand for two or three distinctive experiences, and New Zealand delivers just that. Spreitzer adds that meeting planners and business travelers are extending their stays and adding private vacations when visiting New Zealand because of what it has to offer.