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American Express Meetings & Events (AMEX M&E) has some advice for planners trying to orchestrate transformative experiences on a budget: Focus on the “why.” A new AMEX M&E guide defines that approach as the best way to communicate the emotional and functional attributes of the brand.
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Having a chronic illness while pursuing a career can be difficult to navigate. Every chronic illness manifests itself differently, and learning how to balance health with a full-time job takes time, effort, and trial and error. Here are five ways that prioritizing your health can lead to success in your career.
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Crisis management: nobody wants it, but everyone needs it. Business owners must budget for risk management even when there is no sign of trouble ahead. Planning for hypothetical events understandably seems like a waste of resources. But, like a life insurance policy, not having one is far more costly.
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Data visualization’s purpose is to find the truths that lead to action. Luckily, with affordable tools available to event professionals today, you no longer need to employ an analyst and a graphic designer to include data visualization into your business presentation repertoire.
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Nothing truly beats good, old-fashioned email. In Eventbrite’s Pulse Report 2018, 86 percent of planners reported utilizing email campaigns, and 41 said they were “moderately to extremely effective.” So, how do you run a successful email marketing campaign?
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With plenty of programs making it easier than ever to get through airport security swiftly, it’s a wonder why anyone would pass on them, although it may not be worth the cost for those who don’t fly as often.
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Tech wreck. Otherwise known as online addiction. Can we agree it’s a problem? Good. That’s the first step toward a better tomorrow. When it comes to smartphones, some 75 percent of Americans think the devices don’t affect their ability to pay attention in a group setting, according to Pew Research Center.
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Are you signed up for so many mailing lists that your inbox has reached full capacity? Do you scroll past emails and hit delete before even reading them? Guess what—so does the rest of the world.
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When people check their emails, they are on high alert for responses they’ve been anticipating and skim through anything that’s relevant—including newsletters. It’s easy to say, “I’ll come back to that,” and then leave an email to collect dust in their inbox. So, how do you make your newsletter stand out from the rest?
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Smart Meetings asked for tips on designing transformational moments from Andrew Webb, a partner at Inspired Learning Group, an organization dedicated to creating turnkey experiences that can lead to improved productivity, creativity and engagement for participants.
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