How to Successfully Market Your Next Event
Creative event marketing is an easy way to increase the number of people who attend your meeting. These tried and true methods make it even more effective.
How to Build Better Attendee Evaluations to Determine Event ROI
Last month, we addressed how planners can become more hands-on in content creation and speaker preparation. But the only way to prove to executive stakeholders the value the planner added is by effectively measuring the business benefit of that event’s formal and informal sessions.
