Category Archives: How To

How to Build Better Attendee Evaluations to Determine Event ROI

Last month, we addressed how planners can become more hands-on in content creation and speaker preparation. But the only way to prove to executive stakeholders the value the planner added is by effectively measuring the business benefit of that event’s formal and informal sessions.

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Beauty Hack: 3 Options for Getting Glam on the Go

While we’re often encouraged to fully embrace our natural beauty, many women (and some men) are never fully dressed without their “lipstick” smiles, lush lashes and contoured cheekbones. Most of us mere mortals don’t wake up as flawless as Beyonce or have a professional glam squad as part of our entourage, so it’s up to…

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How to Keep Attendees Engaged

Whether your role as an event planner is focused on internal meetings or a broader event-marketing strategy, plenty of time, money and organizational skills are invested into their success. To maximize on that investment, you need to keep attendees engaged.

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crisis management plan

7 Tips for a Successful Crisis Management Meeting

Crisis management: nobody wants it, but everyone needs it. Business owners must budget for risk management even when there is no sign of trouble ahead. Planning for hypothetical events understandably seems like a waste of resources. But, like a life insurance policy, not having one is far more costly.

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Data Visualization for Smart Event Professionals

Data visualization’s purpose is to find the truths that lead to action. Luckily, with affordable tools available to event professionals today, you no longer need to employ an analyst and a graphic designer to include data visualization into your business presentation repertoire.

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