Category Archives: Trends

3 Dramatic Changes that Could Hit Event Industry in 2018

Photo credit: Steve Pate-Newberry Attendees at the California Society of Association Executives (CalSAE) Seasonal Spectacular opening session were given a heads-up about changes coming in the industry that could impact how they plan meetings in the coming year. Get Ready for Change Mike Dominguez, chief sales officer for MGM Resorts International, warned that the speed of…

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giving tuesday

‘Tis The Season of Giving with Donation Drives at Hotels and Meetings

Following Thanksgiving, there’s Black Friday, Small Business Saturday and Cyber Monday. Those are all days dedicated to consuming. But, today is Giving Tuesday, which is about giving back to those in need. Meeting professionals have long incorporated charitable donations into events. During a year marked by natural disasters across the country from wild fires in…

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starwood uber

Starwood Loyalty Program, Uber to End Partnership  

Meeting professionals soon will be unable to use Uber rides to earn Starwood Preferred Guest (SPG) points, but the transportation company may offer other loyalty program options. Marriott International, which purchased Starwood in 2016, issued a statement Tuesday indicating that the Starwood-Uber partnership will not be renewed in 2018. Starpoints that already have been earned…

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IACC Report: Gluten-free Tops Dietary Restriction List at Events

It’s unanimous. Every respondent in a recent IACC survey confirmed that requests for gluten-free options—especially for desserts—are rising. Vegan requests followed, with some 83 percent saying they have received more requests for meals free of dairy, fish, meat or eggs. While some requests are due to lifestyle choices, many are because of serious allergies, so…

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8 Top Travel Predictions for 2018

Travelers in 2018 will rely more on artificial intelligence and digital technology before booking a trip, and will increasingly emphasize health and wellness during their stay, according to a study by The study, which was based on customer insights from more than 1 million guest reviews as well as research from some 19,000 travelers…

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day of the girl

What Meeting Planners Can Do to Support #DayoftheGirl

Today marks International Day of the Girl. The United Nations sanctioned this date in 2012 as an initiative to empower girls who have been victimized by a variety of circumstances, ranging from violence to natural disasters. UN Women—an organization dedicated to gender equality and the empowerment of women—issued a statement saying, “On the International Day…

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Bonus Material: Answers from Live-Event Best Practices Webinar

We all know that the foundation of brand affinity, loyalty and advocacy is experience. But how do you implement all these new tactics to make your events stand out? Katie O’Brien, vice president of Experience Design at FreemanXP shared the social, behavioral and technological trends that enhance chemistry and create meaning in a Smart Meetings…

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Tea Break

At Your Next Meeting, Take a Tea Break

The trend toward longer, more inspired breaks at meetings—30, 40 or even 60 minutes to refresh the mind and body—can encompass many activities, or none at all. (The latter possibility is known as “white space,” for unstructured time blocks.) In keeping with millennials’ desire for deeper, more experiential events, breaks can offer team games, stretching…

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