Category Archives: Trends


Brand the Sand During an Island-Wide Meeting

Many of us dream of seeing our name in lights, but what about seeing the name of our company in the sand? It’s possible during island-wides, where groups can opt for sandals (or bare feet), rather than the comfortable walking shoes needed to tackle the concrete jungle of a city-wide. Marco Island on Florida’s Gulf…

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Freeman Study: Event Data is Driving Increased Revenue

A new study by Freeman illustrates the dramatic role event data is playing in helping event professionals deliver bigger and better meetings. “Data Benchmark Study,” which was produced in partnership with Chief Marketer, showed that collecting and analyzing everything from attendance to leads and sales has the potential to positively influence decision-making and help event…

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Surveys: Med/Pharma Meetings are Growing

The impact and importance of meetings for medical and pharmaceutical industry attendees is not only increasing, but the complexity of the events and what is expected of planners is more demanding as well, according to a new report from American Express Meetings & Events and a survey conducted by Smart Meetings. The report, “In-Depth Look…

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