The All-Inclusive Edge

Presenters: Melissa Daniels, Michael Farrell

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Meetings are hard. Removing variables makes planning, managing and reconciling costs easier. Modern all-inclusive venues offer new options planners might want to consider when negotiating contracts and communicating with executives and attendees.

You will learn:

  • What questions to ask when considering an all-inclusive property for an event
  • How to manage access levels
  • Time- and cost-saving tips

As Senior Global Sales Director for Hyatt’s Inclusive Collection and 37-year Hyatt veteran, Melissa Daniels leads a team of 13 across the U.S. and Latin America. Since starting her career as a corporate management trainee at the Hyatt Regency San Antonio, she has held progressive roles in sales from meetings connections manager to sales manager corporate/association Midwest market and global sales director of strategic accounts for Hyatt’s top incentive houses. Prior to July 2024, she exclusively managed the Maritz account and thrice received its Supplier of the Year award. Melissa is a Texas native and graduate of Baylor University.

Michael Farrell is Director of Experience Development at Van Wagner, where he helps organizations turn live events into strategic drivers of growth, engagement, and business results. With more than 35 years of experience in entertainment, touring, broadcast, and experiential marketing, he develops innovative event strategies that strengthen brands, build relationships, and create lasting impact.

 

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