The landscape of business travel has evolved dramatically. Not only has technology made meeting virtually more convenient, the business travelers of today are savvy young professionals who are discerning about the events that they attend. While times have changed, a research study conducted by Hilton Hotels and Resorts revealed that respondents still believe that they can get more done in-person. This presentation will showcase the results of the study and how these findings could be integrated to elevate the attendee experience at your meetings. The presentation will be delivered by Nicole Tilzer, Director for Hilton Hotels & Resorts, and Signia Hilton, Global Brand Marketing.
Key Themes
- Find out what influences and shapes the young professionals’ experience on the road
- Discover the travelers’ preferences in dining, workspaces and how they blend personal interest with professional requirements
