Zeroing in on the top trends derived from a recent study consisting of 12 in-depth interviews with HCPs, this keynote, delivered by Jocelyne Cote, global managing director of strategic meetings management for American Express Meetings and Events, provides a highlight of the driving forces that bring a physician to a meeting and advises the planner on how to keep attendees engaged and ensure they gain valuable takeaways.
- Examine the factors that drive attendance (i.e. meeting type, reputation of meeting, speaking faculty, etc.)
- Discover the importance of unplanned interactions to see how HCPs get value from face-to-face meetings
- Learn how the right content, the right speakers, and the right experience facilitate HCPs’ top objective – helping patients.
