Category Archives: Tips & Tools

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Feb23

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Sponsored Content

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The Do’s and Don’ts of Event Security

How ToMeeting Planning

The world can be a scary, unpredictable place, but you don’t want your meetings to feel that way. Ensuring attendees’ safety should be your top priority for any event. Here are a few do’s and dont’s when it comes to event security. DO get acquainted with your venue long before your event. Security should definitely…

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Category Archives: Tips & Tools

National Parks: A Natural Choice for Meetings

DestinationsPlanner

A national park adventure doesn’t always require an epic trek. There are a number of options within easy driving distance of major meeting cities. Wow your group by using America’s backyard as an awe-inspiring backdrop for your next meeting or offsite event. Shenandoah National Park Billed as ‘an eastern park in the western tradition,’ Virginia’s…

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Category Archives: Tips & Tools

measuring event success

6 Ways to Measure Event Success

PlannerTips & Tools

Every year, event planning is rated as one of the most stressful jobs in America. With so much stress involved with event planning, evaluating success is easy to overlook. This assessment is crucial—it should help dictate all future events. To do this, key performance indicators (KPI) need to be identified. At least four or five…

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Category Archives: Tips & Tools

7 Millennial Tendencies with Big Marketing Implications

BusinessTips & Tools

Millennials, like all other age groups, generally display certain tendencies, but older generations often market to them without taking these tendencies into consideration. Here are seven tendencies with major implications for marketing to millennial travelers, based on a recent Google survey. –Sixty-five percent of millennial travelers initiate interactions with a brand or an organization online. –Forty-one percent say…

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Category Archives: Tips & Tools

Third-Party and In-House Planners Make a Perfect Match

How ToMeeting PlanningPlanner

Third-party planners and in-house planners have often been thought of as being on opposite ends of the meeting planner spectrum. Some people incorrectly assume that an independent planner or planning company is not as experienced or effective as an in-house corporate meeting planner. Others fear that the rise of third-party planners could threaten the success…

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Category Archives: Tips & Tools

Catering to Changing Demographics

EventsHow ToPlanner

Four tips for working in an increasingly diverse environment Our changing demographics provide some startling findings that have significant implications for business. One in three people living in the United States is not white. One in six people is Hispanic, and among children, that ratio shifts to one in four. African Americans are moving to…

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Category Archives: Tips & Tools

The Anatomy of a Smart Event

EventsHow ToSmart Events

6 secret pointers to give your meetings a big boost I have been hosting great events at Smart Meetings for more than a decade. Lately I have been asked to talk about what makes them hum. I believe there is a science to it and I’m eager to share some tips with you, so you…

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Category Archives: Tips & Tools

Trade Show Booths Should Make It Personal

Meeting PlanningProfessional

Trade show booths need to stay ahead of trends I’ll begin by saying that I don’t normally subscribe to the idea of trends. To me, a trend feels like a quick-fix solution that may elicit oohs and ahhs upfront, but ultimately does very little to evolve the brand experience category. By the time something is…

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Category Archives: Tips & Tools

How to Handle Difficult Moments

How ToMeeting Planning

These tips can help planners face unexpected challenges There’s an age-old quip that circulates through the heart-surgeon programs at medical schools: Students need only about one month to learn how to perform all the actions involved in open-heart surgery. However, the remaining years of schooling are necessary to teach them how to handle every possible…

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Category Archives: Tips & Tools

sponsor event

Best Practices When Sponsoring an Event

How ToTips & Tools

Careful planning is required to get the most out of sponsoring an event. This will ensure that your company is enjoying all of the potential benefits—and there are many. Our guide reveals the best ways to accomplish your sponsorship. Before the Event Be Selective Know the type of organization you are seeking. After all, the…

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