Elaborate or simple, these days we must WOW our attendees with food and beverage choices. This high-energy presentation will provide the learner with macro trends in hotel catering and events with significant focus on clever food and beverage offerings that will take the industry by storm. The presentation will cover how to better brand your company with F&B, how to best label your offerings, how to keep it healthy but still indulgent and so much more. Delivered by Lisa Russi, Senior Director of catering and events with over 25 years of hotel experience in big box Hilton Hotels and moderated by JT Long, content chief at Smart Meetings.
- How to take the latest food and beverage event trends and incorporate them into events
- Where to find inspiration and insight regarding upcoming food and beverage event trends
- Development plan to create unique and engaging events