We have come a long way from staid doctor dinner talks. Busy practitioners deserve events that wow. We tapped two experienced conference designers for healthcare, insurance, health-tech, medical device and pharma meetings to share secrets for making your next event a must-attend.
You will learn:
- Lessons from brilliant medical meetings that elevated the assignment.
- How to use event tech to market and measure your effectiveness.
- How to wow while conforming to all applicable rules and guidelines.
Ashley Williams, MBA, is vice president of the Global Life Sciences Center of Excellence at BCD Meetings & Events, leading North America operations, global compliance, and worldwide collaboration across life sciences meetings experts. A Lean Six Sigma Black Belt, she brings deep experience across pharma and meetings management to drive insight-led best practices and stronger client–partner relationships.
Andrew Hoag manages the MICE procurement category (Meetings, Incentives, Congresses, Events) for Biogen, collaborating with internal and external stakeholders to lead project scope development, contract negotiations and supplier management efforts to strengthen Biogen’s strategic meetings framework.
