Optimizing Digital Events for Multiple Stakeholders

Presenter: Craig Wiberg, MLS, MBA, Senior Product Manager, Megan Finnell, CMP, Director of Meetings and Conferences - MGMA

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In early July, the Medical Group Management Association (MGMA) realized that holding its October flagship event at the San Antonio Convention center was not feasible. The team quickly adjusted to build a virtual event that met the organization’s goals while meeting its customary conference stakeholders’ needs. In the planning process, the team understood that the virtual conference had to look much different than the face-to-face conference they had already planned. The content, the networking, and the sponsorships all needed a redesign to meet their goals. Join this webinar to hear about the process MGMA used to produce compelling sponsorship offerings that drove significant virtual exhibit hall traffic and how it created a meaningful, fun, and engaging digital experience for its audience.

Megan Finnell, CMP, Director of Meetings and Conferences, MGMA
Megan is an award-winning event design strategist with a varied and diverse background in the performing arts and the delivery of large-scale conferences. With a Bachelor of Music in Vocal Performance from TCU, Megan blends art and science in all her work. In more than 15 years in the event industry, Megan has taken a leading role in pushing the boundaries for crafting impactful experiences for organizations and their participants. In her current role as director of meetings and conferences with Medical Group Management Association (MGMA) Megan has developed new methods of delivering deep human-to-human engagement, leading to her being honored as one of Smart Meetings Magazine’s Planners of the Year for 2019 and PCMA Visionary Awards 2020 Event Designer of the Year finalist. Megan also sits on the Rocky Mountain PCMA Board of Directors as 2020 President Elect and serves on the Visit Denver and Smart Meetings Magazine Advisory Boards. Megan is a passionate musician, art advocate, mountain lover and mom.

Craig Wiberg, MLS, MBA, Senior Product Manager, MGMA
Craig is the content guy at Medical Group Management Association (MGMA). His bachelor of Art in History/Political Science and his Masters of Library Science and Masters of Business Administration gives him a broad perspective to help build conferences that meet the needs of multiple stakeholders. In his 20 years at MGMA, he has worked with association members, volunteers, attendees, subject matter experts, sponsors, vendors, speakers and staff to deliver high-quality content in various channels, including books, online and face-to-face events. He now leads the conference content team at MGMA. Craig’s interests include biking, karaoke, ice fishing, coaching youth sports, and spending time with his wife and children.


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