How Your Planner Personality Translates into Personal Attendee Experiences

Presenter: Myllisa Patterson, Director of Mid-Market Marketing Campaigns at Cvent

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Every person has six fundamental human needs, but we each place a different level of significance on individual elements. The stories and experiences we create to frame our lives, coupled with these core needs, shape the way we view ourselves and the world around us. Listen as Myllisa Patterson shares how understanding your planner personality can translate into memorable experiences for your attendees. Uncover why knowing who you are at your core, doubling down on your strengths, understanding your weaknesses, and going beyond your comfort zone will deliver personal and relevant results for your audience; and learn how event technology can make all of this possible.

During this session you’ll learn:

  • How the six fundamental human needs inform personality and personalization
  • What data you need to power personalization
  • How event tech can create personal experiences for attendees

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