How to Unlock the Corporate Planner’s Secret Weapon

Presenters: Carolyn Poole, Nancy Shaffer

View On Demand

The role of independent planners has evolved as lean planning teams call on experts for everything from finding venue availability to working within tight budgets and developing strategy. We explore new ways to work together so everyone can contribute at the highest level and deliver fabulous meetings and events.

You will learn:

  • Tips for sourcing in a tight market.
  • Strategies for managing changing requirements.
  • Ideas for inspiring attendees today.
  • The importance of advocating for the industry.

Carolyn Poole started her career at Four Seasons Hotels & Resorts where she was recognized with President’s Club and Achiever’s Awards for outstanding sales. Her career includes director roles with Delta Hotels and Resorts and InterContinental Hotels & Resorts. In addition to property and global sales, Carolyn’s experience includes senior sales at Destination Planners Inc, a destination management company. As owner and principal of CAP Hospitality Marketing, Carolyn provided sales representation for luxury resorts, hotels and DMCs.

In addition to running an event strategy firm, BRAVO! Events based in Washington, D.C., Nancy Shaffer is president of Live Events Coalition, an advocacy organization that started in 2020 to protect the 12 million people in the industry impacted by Covid shutdowns. She considers herself a storyteller and problem-solver for clients. She is also a 2022 Smart Women in Meetings Award winner.

Upcoming Presentations

What is AI Good for Anyway: Meeting Planner Edition

We have all heard that Generative AI can do everything a meeting professional can do, but faster. But specifically what are the things that humans can leverage the technology for,…

How to Plan Must-attend Healthcare Conferences

In a world where healthcare workers have their choice of ways to earn continuing medical education (CMEs), how do you plan a healthcare conference they will travel to attend? We…