Schedules and resources for meeting professionals are tighter than ever. Efficiently managing marketing for associations is crucial. This express session on best practices for motivating attendance will cover the latest tools and strategies. You will learn:
- How AI is impacting association event marketing
- Case studies for strategies that work
- How to measure success
Sue Marchese, CAE, joined ASAE as Vice President of Marketing in September 2023. Previously, she served as Managing Director of Marketing Communications for 10 years with the American Industrial Hygiene Association (AIHA). In her current role, Sue develops comprehensive content marketing strategies and leads a dedicated team, along with select consultants, to enhance ASAE’s impact on members, customers, and prospects.
Sue brings a wealth of experience to ASAE, including her tenure as head of the international marketing department in the auditory division of Boston Scientific and her five-year service as Executive Director of the Hearing Health Foundation and The National Campaign for Hearing Health. Her innovative and engaging approaches to marketing and communications consistently drives member engagement and advances the missions of the organizations in which she has worked.
Sue holds a Bachelor of Science in Political Science and International Relations from Fairfield University and a Master of Science in Organizational Development from New School University. She earned her Certified Association Executive (CAE) credential during the pandemic.
