Expert Tips for Producing Virtual Experiences that Resonate on Any Budget

Presenter: David Kenyon, Chad Hines, Shelley Hodgkinson

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Virtual events are by no means one size fits all; and while they have many of the same elements as in-person meetings or events, virtual experiences can entail even more details that may be overwhelming to planners new to the process. This educational webinar will discuss the important implications behind letting content and strategy drive your virtual solution, as well as the reasoning behind using a production team to support the delivery of various software platforms. Tune in as leading industry experts, alongside Walmart’s Senior Director of Event Solutions, share the successes – and stresses – of the virtual production process.

You will learn:

  • Solutions for every event size, scope, and price point
  • “Lingo” you need to ask the right questions when sourcing and pricing
  • Appropriate steps for launching and executing a successful virtual event


David Kenyon
As Senior Vice President of Production at LEO Events, David is the guy clients can rely on to turn visions into reality. That’s a tall order when your past clients have included Walmart, Disney World, Sprint, ExxonMobil, and Harley-Davidson, among many others. A seasoned executive producer, David manages everything from corporate business communications, live theatrical and concert productions to production staffing, budgeting and accounting and logistical coordination for clients around the world. David leads LEO’s team of producers and specialized operations staff and is always one to harness the best innovative technologies and tackle the seemingly impossible.


Chad Hines
Chad is the Vice President, Sales & Live Events at Bluewater. He started his career with Bluewater as an intern working in the warehouse and learning the live event industry. From there he found his passion to work with accounts, and has worked directly with clients for more than 15 years. His commitment to exploring tech innovation and elevated design has won industry awards and earned the trust of some of well-known and long-standing clients including Walmart, Wells Fargo, Progressive Insurance, Samsung Mobile, Adidas, and Ford. Chad earned his MBA in Information Systems from Wayne State University and his undergrad in Business Management at Brigham Young University – Idaho. He served a two-year mission for his church in Brazil and speaks fluent Portuguese. He is an Eagle Scout and a Triathlete; on the weekends, you’ll likely see him hiking, fishing, skiing or riding the local mountain biking trails.


Shelley Hodgkinson
As Senior Director of Event Solutions for Walmart, Shelley has experience in managing and leading Production, Creative and Communication and Operations, Logistics for the Walmart Event Solutions team. The Event Solutions team produces and supports over 250 corporate meetings and events each year, including the Walmart’s Annual Shareholders meeting, Saturday Morning meetings, and the U.S. and Sam’s Club Year Beginning and Holiday meetings. Shelley has many years of live production, meeting and event experience. She joined the Corporate Shows and Events team in January 2015 from International Corporate Affairs where she was responsible for International meetings and events and supported the President and CEO of International. Shelley joined Walmart International from Asda in 2013, where she held the position of Head of Internal Communications and Events, and prior to that a number of Retail and Operational Home Office and Field positions.


CANVAS is an invitation-only, industry-changing collective of corporate meeting and event visionaries in a first-of-its-kind, noncompetitive peer network whose purpose is fostering idea exchange and redefining the meeting and event industry. Learn more at

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