In a time of lean corporate planning teams, third-party, agency and independent planners can fill skill gaps in teams, augment staffing, and help reach goals by leveraging their vast expertise. And often they can offer their services for little or no cost to you.
You will learn:
- How to find consulting partners that fit your needs
- What questions to ask when considering a partner and the range of services you can outsource
- How and when to integrate these resources into your organization
Michelle Crosby, CMP, CITP is a seasoned hospitality professional with over 25 years of experience. As an accomplished account executive at Brightspot Incentives and Events, an esteemed agency catering to Fortune 1000 and mid-market clients, Michelle specializes in orchestrating sales incentives programs, crafting bespoke group incentive travel, and seamlessly managing full-service meetings. Michelle’s journey in hospitality has been rich and diverse. Prior to her tenure at Brightspot, she honed her skills across various roles, from sales and services positions at three prominent hotel chains to orchestrating special events for a well-known NFL Stadium. She also held management-level positions at several national destination management companies, each contributing to her wealth of expertise. Driven by her own experiences, Michelle is passionate about paying it forward. Recognizing the value of mentorship, she dedicates her time to guiding young individuals and Millennials aspiring to break into the dynamic world of hospitality. She is a Smart Women in Meetings Stellar Performer Award winner.
Yvette Campbell, CMP is a Meeting Broker at Meetings Made Easy. She brings more than 30 years of experience in the hospitality and events industry. She partners with companies to become an extension of their team, helping them find the perfect venues for meetings and events worldwide. Her core competencies include hotel site selection, contract negotiation, site visit coordination, and meeting services. She serves on the board of the Ronald McDonald House of Detroit and is a Smart Women in Meetings Hall of Fame inductee.
