A new breed of selfie has arisen: The hotelfie. If you’re wondering just what a hotelfie could be, consumer trends and generational differences expert Kelly McDonald is here to explain the benefits of embracing the selfie trend.
Of course, social media-savvy hotels that encourage guests to share selfies taken at the property gain a lot from this user-generated marketing. However, meeting planners can benefit as well. By collaborating with hotel representatives, planners can make it more enticing for attendees to share photos from the event on social media. It’s a win-win for everyone!
McDonald spoke at Smart Meeting Northern California at Four Seasons Hotel San Francisco, where she helped meeting planners learn to navigate today’s fast-changing demographics.