When Society for Incentive Travel Excellence (SITE) decides to make a public declaration about the nature, purpose and direction of incentive travel for the coming year, it is not an edict from the executive team. Instead, the association crowdsources both the defining and the prioritizing of where to focus research—and then iterates with each gathering to refine the statement. Read the story here.
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Increasing attendance remains a top priority among meetings professionals, but where the attendance is coming from may change in the coming year.