Break Free: Continuing The Journey is an immersive theater experience that challenges meeting professionals to think about designing events from a human perspective, leading to greater inclusion, and belonging for their attendees.

Research shows that a sense of belonging fosters the psychological safety required for individuals to feel more engaged, to collaborate more freely and to deliver innovation for their organization. Break Free in 2022 and Break Free: Continuing the Journey in 2023 are examples of how designing for impact and leveraging immersive technology can earn an audience’s attention, lead to better message retention, and deliver better ROI for the event.