Tiffany Rose Goodyear shares the development of her company Scentex and how Smart Meetings and Marin Bright helped start it.
People often ask how Scentex came to be, and while there are many ways to tell the story, one truth always stands out: Smart Meetings, Smart Meetings Magazine and Marin Bright.
I had an idea based on my experience owning and running Yours Truly Cupcake, a full-service dessert catering company, to start a second business to focus on incorporating fragrance into events. The event industry had long overlooked fragrance, so in 2019 I set out to change that, pitching my concept to Smart Meetings. They gave me the chance to test my ideas, and their community became the first to experience Scentex’s signature diffuser station.
This is all the more reason I was so honored to find out in March that I was among a group of talented women in the meeting industry to be recognized as inductees into the Smart Women in Meetings Hall of Fame. This illustrious group of women, now officially more than 1,000 women strong, is made up of women contributing to make the meetings and events industry a powerful force for good in the world.
Earlier this month, I was able to come together with many of these women to celebrate in person at the Smart Woman Summit and Smart Women in Meetings Awards Gala at JW Marriott Tampa Water Street. It is a truly a privilege to be ranked among these amazing people, while doing what I love, and to be able to give back to the organization and community that gave Scentex its start.
