Survey: U.S. Millennials Seek Challenging, Immersive Travel Experiences

Marriott

U.S. millennial travelers are seeking immersive, local experiences that challenge them and expand their awareness, according to a new report.
The report, 2018 Future of U.S. Millennial Travel, was based on a Resonance Consultancy survey of U.S. residents from 20 to 36 years old who have taken an overnight vacation at least 75 miles from home in the past year. Eighty-five percent of respondents said that venturing out of their comfort zones and learning new things is a priority, right behind dining (91 percent), fun attractions (90 percent) and sightseeing (88 percent).

Hyatt

Consistent with this finding, two of the most desired future travel activities among respondents are participating in once-in-a-lifetime activity (36 percent) and volunteering (31 percent).
“Young travelers are not ‘escaping’ through travel as much as they’re collecting experiences and pursuing opportunities for growth,” the report says.

Smart Meetings Related Posts

woman laying on stomach getting spa treatment with large leaves on her back

The Spa: From Luxury to Preventative Medicine

In 2021, the global wellness industry’s estimated worth was $4.5 trillion and is projected to continue a 5-10% increase year-over-year, culminating in a worth of $9 trillion by 2040. Lacey Matsumoto, Four Seasons Resort Lanai’s new spa director for its Hawanawana Spa, is seeing the impact first hand.