Meeting Professionals International (MPI) continues to build its education portfolio with the acquisition of Plan Your Meetings, an Atlanta-based company that produces a variety of digital resources and tools for event planners.
“MPI is very excited about this acquisition, which further extends our reach and influence within the U.S. meeting and event community,” said Paul Van Deventer, president and CEO of MPI. “We look forward to connecting with more of the non-traditional planner market and helping this segment grow professionally, supporting MPI’s ongoing efforts to elevate our great industry.”
With a strategic vision to be the leading choice for career development for the international meetings and events community, MPI’s reach stretches to 18,500 members, and 80 chapters and clubs in 22 countries. Plan Your Meetings already boasts a broad audience of more than 90,000 nontraditional planners, such as executive assistants and other business professionals with meeting planning responsibilities. By integrating Plan Your Meetings assets, MPI will be able to expand member benefits including access to more digital resources and tools and regional events.
Plan Your Meetings will be managed as a separate business unit, maintaining the brand name. It is known as an industry leader for developing innovative and effective multichannel marketing programs for hotels, CVBs and meeting industry supplier partners.
MPI purchased the Healthcare Meeting Compliance Certificate (HMCC) program from the International Medical Meeting Professionals Association (IMMPA). The certificate program is accredited through Saint Louis University and teaches participants critical information on compliance regulations, laws and techniques for managing healthcare meetings.
MPI has been very successful in its education outreach by taking the HMCC program on the road to major trade shows. For example, MPI staged a four-hour session during IMEX America last month in Las Vegas on Smart Monday. The intensive educational and training course helps healthcare meeting compliance stakeholders navigate the increasingly complex pharmaceutical, biotech and medical device regulatory environment.